Good Examples
Quick question: Why did you open this email? Really, it’s not a trick question. Please shoot me a quick reply and let me know. You can do that now (the rest of this email can wait). … … … So…back to the question at hand… Why’d you open the email? It couldn’t have been the…
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I got a GREAT email last week from world-class marketer Dave Dee. Dave told about a conversation he had with a lawyer who thought creative, personalized marketing was below him. “I didn’t go to law school to be seen as a celebrity,” the lawyer told Dave. I hear the same from some coaches, consultants, and…
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Moose is jealous. For those of you just tuning in, Moose is my dog (Melissa claims him, too). He’s big and brown, with floppy ears, like a moose, and he’s usually the only dog around. But there’s a new dog in town. His name is Cooper, named after a place called Cooper’s Landing in Alaska…
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Three days after the Girl Scout cookies arrived, I couldn’t find them. I searched all over the kitchen. In the snack cabinet? Nope. The freezer? Not there. That tiny never-used space above the fridge that requires a step ladder to reach? Not there, either. As I stepped down from the ladder, I yelled for my…
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Here’s a content transformation story starring my client Richard Terry. Richard runs Accolade Kitchen and Bath in my hometown, St. Louis, MO, USA. Richard’s promise: Help clients take their outdated kitchens, bathrooms, and closets and transform them into Gourmet Playgrounds, Spa-Like Retreats, and Personal Sanctuaries. Promise kept for Melissa and me. Richard transformed our kitchen…
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A few days back, I was seeing double. Not in the metaphorical, mad-as-hell kind of way. No, I was literally seeing double. On Saturday, I began wearing glasses with progressive lenses. I’ve used reading glasses for the last few years. But I can’t wear those while driving or at a hockey game or watching…
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I love it when the legends praise “story power.” It happened again yesterday. An email from Drayton Bird. He’s a living legend – among the most influential and successful marketers and copywriters alive. And in his email he broke down a century old ad for a mail-order business course. The ad tells “the story of…
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It’s not every day that someone triple-dog-dares you… …but that’s exactly what my friend Vance Morris did yesterday. I’ll get to that story in a moment. But first, a warning: When I turn this email into a movie, The Motion Picture Association of America will give it an R rating. So if you’re the G…
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Want to turn an enemy into an ally? Here’s a story I got from chapter 18 of “Yes!” by Robert Cialdini – this month’s selection in the Mastermind Book Club (more on that below). Back in colonial times, long before he graced the $100-bill, Benjamin Franklin was running for reelection as an officer for a literary and…
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All I wanted was a friggin’ bag of peanuts! Last night, at the NHL hockey game between (my beloved) St. Louis Blues and the Pittsburgh Penguins, I had a hankering for some salt and crunch. Peanuts in the shell. Some water to wash ‘em down. It was between the first and second periods so the…
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