Copywriting

In yesterday’s email, I told you how Jack Turk quit his job at Microsoft to become a party magician and, later, “The World’s Fastest Copywriter.” Last night, over cocktails at the hotel bar in Baltimore, I learned the story behind that story.  Our new friend Al asked Jack, “Why’d you quit your  job at Microsoft?” …

Wow! I touched a nerve this week when I asked y’all about list building (here’s the email in case you missed it).  So many questions from aspiring list-builders… …including this one (which was similar to several I received):  “What can one say that would make someone feel ‘I must subscribe right away?’” I visited her…

In a couple of hours, I’ll be a speaker at a live business seminar. The topic: Email list building. As I put the finishing touches on my presentation, I thought, “This is good stuff. Good enough to include in a course.”  And so was born my idea to create a short course on lead generation…

Got this question from a client the other day: “Tom, how often should I sell in my emails?”  He told me he’d read an article that suggested a 1:4 sales:storytelling ratio – one “sales email” for every four “storytelling emails.”  “Is that the right ratio?” he asked. I hear that question often… …and mama always…

Rumor has it that some crafty marketers sprinkle typos and misspellings into their emails on purpose. The reason: Emails with typos and misspellings seem more personal and authentic — or so some claim.  I get the idea. Typos and misspellings ARE common in “personal” emails.  But I’m not into the fake-authenticity thing.  When you see…