Copywriting
Rumor has it that some crafty marketers sprinkle typos and misspellings into their emails on purpose. The reason: Emails with typos and misspellings seem more personal and authentic — or so some claim. I get the idea. Typos and misspellings ARE common in āpersonalā emails. But Iām not into the fake-authenticity thing. When you see…
After sending my daily email yesterday (subject line: “I didn’t punch Chad in the face, but his email tempted me” — which you canĀ read here) I received a reply from a surprised-to-be-happy subscriber named Kimberly. When she signed up for my list earlier this month, she was hesitant. Daily emails? Not her thing, she thought. …
Last weekend, I watched The Wizard of Oz for the zillionth time. The first time I watched it, I was terrified. You know, the flying monkeys and all. But this time I wasnāt scared. I was inspired. Dorothy dished out some inspiring wisdom right before she clicked her heels and returned to Kansas. āIf I ever go…
In case you missed, I sent an email yesterday that was bursting with dick jokes. Vance Morris dared me to do it (ā…use āoversize reproductive assemblageā in an email to your audience,ā he said). And I rose to the challenge. Thereās a big lesson in that email (you can readĀ the archived emailĀ for that)… ā¦but thereās…
Itās not every day that someone triple-dog-dares you… ā¦but thatās exactly what my friend Vance Morris did yesterday. Iāll get to that story in a moment. But first, a warning: When I turn this email into a movie, The Motion Picture Association of America will give it an R rating. So if youāre the G…
I got an eye-roll-inducing email yesterday from a marketer named Stephanie. I signed up for her list a few months ago. So technically, this wasnāt SPAMā¦ ā¦but it sure felt like it. Hereās what it said: Hi there Tom, I wanted to send you a special note, but I don’t have your mailing address š…
Happy Belated World Storytelling Day. The big day was Sunday. I canāt believe I missed it. š I usually round up a bunch of my storytelling pals, head down to the corner tavern, and get drunk on green beerā¦ ā¦umā¦check thatā¦ Different holiday. World Storytelling Day? I donāt have any special alcohol-soaked traditions. In fact, I…
I spotted the following this morning on one of my favorite online marketing forums: āI have a trade show coming up. I want to take advantage of the traffic and grow my email list. The best thing I can think of is an email sign up raffleā¦What is the best way to approach this?ā …
A couple of days ago, I told you about a sad-sack business owner who decided āemail doesnāt workā because it hasnāt worked for her. She was hunting for a content delivery channel that works. I wrote to her and said the problem might be her content, not the delivery channel. Iāve been doing this for…
I read some great advice last week from my friend Jack Turk, āThe Worldās Fastest Copywriter.ā If you want prospects to pay attention to you ā your webinar, your sales letter, your landing page, your emails ā you must do as the great Dan Kennedy does… Say interesting things in interesting ways. That sums up…