Copywriting
After sending my daily email yesterday (subject line: “I didn’t punch Chad in the face, but his email tempted me” — which you canĀ read here) I received a reply from a surprised-to-be-happy subscriber named Kimberly. When she signed up for my list earlier this month, she was hesitant. Daily emails? Not her thing, she thought. …
Last weekend, I watched The Wizard of Oz for the zillionth time. The first time I watched it, I was terrified. You know, the flying monkeys and all. But this time I wasnāt scared. I was inspired. Dorothy dished out some inspiring wisdom right before she clicked her heels and returned to Kansas. āIf I ever go…
In case you missed, I sent an email yesterday that was bursting with dick jokes. Vance Morris dared me to do it (ā…use āoversize reproductive assemblageā in an email to your audience,ā he said). And I rose to the challenge. Thereās a big lesson in that email (you can readĀ the archived emailĀ for that)… ā¦but thereās…
Itās not every day that someone triple-dog-dares you… ā¦but thatās exactly what my friend Vance Morris did yesterday. Iāll get to that story in a moment. But first, a warning: When I turn this email into a movie, The Motion Picture Association of America will give it an R rating. So if youāre the G…
I got an eye-roll-inducing email yesterday from a marketer named Stephanie. I signed up for her list a few months ago. So technically, this wasnāt SPAMā¦ ā¦but it sure felt like it. Hereās what it said: Hi there Tom, I wanted to send you a special note, but I don’t have your mailing address š…
Happy Belated World Storytelling Day. The big day was Sunday. I canāt believe I missed it. š I usually round up a bunch of my storytelling pals, head down to the corner tavern, and get drunk on green beerā¦ ā¦umā¦check thatā¦ Different holiday. World Storytelling Day? I donāt have any special alcohol-soaked traditions. In fact, I…
I spotted the following this morning on one of my favorite online marketing forums: āI have a trade show coming up. I want to take advantage of the traffic and grow my email list. The best thing I can think of is an email sign up raffleā¦What is the best way to approach this?ā …
A couple of days ago, I told you about a sad-sack business owner who decided āemail doesnāt workā because it hasnāt worked for her. She was hunting for a content delivery channel that works. I wrote to her and said the problem might be her content, not the delivery channel. Iāve been doing this for…
I read some great advice last week from my friend Jack Turk, āThe Worldās Fastest Copywriter.ā If you want prospects to pay attention to you ā your webinar, your sales letter, your landing page, your emails ā you must do as the great Dan Kennedy does… Say interesting things in interesting ways. That sums up…
There’s this bloke down under named Daniel Throssell who fills my inbox with entertaining (and informative) story-powered emails every day. I’d like to tell you about a pair of emails he sent last month… …because they’re so spot on… …and so relevant to anyone who has ever struggled with selling their services. Last month, Daniel…