Copywriting
I got an email this morning from a pitchy, pesty subscriber who offered to help me with my copywriting. To protect the “innocent,” I’ll call her “Lice.” Lice signed up for my list 17 days ago and claims she read all my emails since. She offered a 21-day trial period where she would work with…
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Another day, another opt-out. This morning it was Louise. Yesterday, Julius quit my list. Anna on Sunday, Vanessa on Saturday. And so on. Once upon a time, I would have mourned each and every opt-out. Today, I celebrate! Here’s the story… Earlier this month, I participated in Virginia Muzquiz’s Six Figure Success Giveaway. I was one…
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One of the reasons I write week-daily emails without suffering writer’s block: I have a system to find email-worthy content ideas. I regularly mine for content gold — or ask my assistants to dig for me — in 15 places. Just last week… I dug up a story from the “On This Day” calendar of…
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I bumped into a frustrated storyteller/marketer this morning in an online forum who wrote: “The problem I had was choosing a really interesting topic for storytelling. Because nobody cares about your everyday life except you and your team. I wrote sincerely, and in the end I got so few hits.” Ahhhh… A tale as old…
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I woke this morning to a LinkedIn post from copywriting legend John Carlton who wrote… “Writer’s block ain’t real.” My initial reaction: “Whatchu talkin’ about, Carlton?!”   Writer’s block ain’t real!? Tell that to all the people who sit in front of a blank screen — hoping to write an email, social post, or other content — while…
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I had a Princess Bride moment yesterday. Here’s the story… I was a guest expert (discussing email marketing) at an online mastermind meeting. Co-host (and Story Power email subscriber) Lesley Nase shared some great tips about how to use email to build rapport with followers. Then we entered the Zoom breakout room where a naysayer proclaimed: “You can’t…
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I’ve been thinking a bunch about how happy doctors diagnose better (see yesterday’s email)… …and how, as Shawn Achor, wrote… “Even the smallest shots of positivity can give someone a serious competitive edge.” Makes me wonder about my emails. Each weekday I serve you some marketing nourishment — seasoned with personality and sweet humor. I add…
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I thought I was (all but) finished creating my new program, “Email Marketing Power.” But I’m not. And I blame Laura Belgray. Here’s the story… I recently saw Laura walk through the “thank you” emails she sends after people download a freebie. In one those emails she promotes a paid service — her 60-Minute Makeover. But…
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Sad story… My AI copywriting robot thinks I’m cool, but not that cool. It all started when I asked my rented robot, B-9?, to write a story about me. Today is National Write Down Your Story Day. So I figured I’d write down my story and send it to you. But I’m just back from vacation. I’m…
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How do you write entertaining, humorous content if you’re not an entertaining, humorous person? So asked a “Serious Sadie” (name changed to protect the innocent) during yesterday’s meeting of the Mastermind Book Club. We were discussing Joe Polish’s Hello Kitty wallet (I wrote about that yesterday. Subject line: “How the ‘Hello Kitty Effect’ can help you…
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