Copywriting
Remember that time you were in the shower… …and a great idea popped into your head… …and by the time you stepped out of the shower… …the idea was GONE! That used to happen to me all the time. But no longer. Earlier this week, I got me some AquaNotes! (Thanks, Todd Cherches, for telling…
Read More
Last week, Ben Settle promoted his book Breakneck Content for sale at a 20% discount. The book is all about how to crank out business-building content. As usual, Ben cranked out tons of emails to promote the sale – at least one per day, sometimes more. I already have the book so I wasn’t shopping. But…
Read More
Here’s a quote that caught my eye. “It’s the start that stops most people.” Michael Senoff, who interviews marketing experts and then sells the recordings, shared that one in an email earlier this week. He attributed it to his mentor and “greatest story collector,” Rob Gilbert. He called it the “#1 QUOTE OF ALL TIME.”…
Read More
There’s an old legend about the great mystery writer John D. McDonald. When he was just getting started, he heard writers don’t get “good” until after they write their 10th novel. That seemed like a long road to get to “good…” So…he put it in gear and wrote 10 novels in ONE year. In no…
Read More
Ryan Deiss is one of the most intelligent and successful digital marketing strategists in the galaxy… …and now I’m going to rip him. After you read the story, let me know what you think. I’m interested to hear your thoughts. The story began yesterday morning when Ryan sent me one of those Cyber Monday promotions…
Read More
I’m about to tell you a story about a hockey game. Not a hockey fan? No worries. Stick with me. The story is not really about sports. It’s about marketing and mindset. Last night, I went with my son, Jake, to a hockey game. Here in St. Louis, we love the St. Louis Blues. The…
Read More
Yesterday, I interviewed A-List copywriter Jack Turk for an upcoming episode of my podcast, The Story Power Marketing Show. Wow! Jack delivered the goods! So many gold nuggets about how to create great, client-attracting content without getting stuck. I’ll let you know when the episode goes live (later this week). For now, a sneak peek… We…
Read More
Wow… Sometimes I can’t believe the garbage that lands in my inbox. I got this one last week from a guy named Joon: Hey Tom, I don’t want to sound weird, but I was creeping your LinkedIn profile and wanted to reach out. Thought I’d see if you’re open to hopping on a call. Put…
Read More
A small business owner asked me recently if I could help her cure writer’s block. She wanted to create client-attracting stories. But every time she sat at her computer to write an email, blog, or social post, she’d freeze. She’d stare at that blinking cursor and think, “Now what!?” She was frustrated. She was confused.…
Read More
Sad story… I crossed paths recently with a full time copywriter who’s stuck on skid row. His top client accounted for 80% of the copywriter’s revenue. And then the top client opted for a cheaper option. Poof! There went 80% of the copywriter’s revenue. Now the copywriter is posting to public forums, saying he can’t…
Read More