Copywriting
Happy Belated World Storytelling Day. The big day was Sunday. I can’t believe I missed it. 🙁 I usually round up a bunch of my storytelling pals, head down to the corner tavern, and get drunk on green beer… …um…check that… Different holiday. World Storytelling Day? I don’t have any special alcohol-soaked traditions. In fact, I…
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I spotted the following this morning on one of my favorite online marketing forums: “I have a trade show coming up. I want to take advantage of the traffic and grow my email list. The best thing I can think of is an email sign up raffle…What is the best way to approach this?” …
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A couple of days ago, I told you about a sad-sack business owner who decided “email doesn’t work” because it hasn’t worked for her. She was hunting for a content delivery channel that works. I wrote to her and said the problem might be her content, not the delivery channel. I’ve been doing this for…
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I read some great advice last week from my friend Jack Turk, “The World’s Fastest Copywriter.” If you want prospects to pay attention to you — your webinar, your sales letter, your landing page, your emails — you must do as the great Dan Kennedy does… Say interesting things in interesting ways. That sums up…
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There’s this bloke down under named Daniel Throssell who fills my inbox with entertaining (and informative) story-powered emails every day. I’d like to tell you about a pair of emails he sent last month… …because they’re so spot on… …and so relevant to anyone who has ever struggled with selling their services. Last month, Daniel…
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A few days ago, I began reading a book called Keep Going by Austin Kleon. On the very first page, Kleon shares a quote from Willie Nelson. The quote keeps rattling around in my brain: “I think I need to keep being creative, not to prove anything but because it makes me happy just to do it……
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Remember that time you were in the shower… …and a great idea popped into your head… …and by the time you stepped out of the shower… …the idea was GONE! That used to happen to me all the time. But no longer. Earlier this week, I got me some AquaNotes! (Thanks, Todd Cherches, for telling…
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Last week, Ben Settle promoted his book Breakneck Content for sale at a 20% discount. The book is all about how to crank out business-building content. As usual, Ben cranked out tons of emails to promote the sale – at least one per day, sometimes more. I already have the book so I wasn’t shopping. But…
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Here’s a quote that caught my eye. “It’s the start that stops most people.” Michael Senoff, who interviews marketing experts and then sells the recordings, shared that one in an email earlier this week. He attributed it to his mentor and “greatest story collector,” Rob Gilbert. He called it the “#1 QUOTE OF ALL TIME.”…
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There’s an old legend about the great mystery writer John D. McDonald. When he was just getting started, he heard writers don’t get “good” until after they write their 10th novel. That seemed like a long road to get to “good…” So…he put it in gear and wrote 10 novels in ONE year. In no…
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