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The Secret to Motivate Prospects to Buy

By Tom Ruwitch

On his 50th birthday, Jack Turk marched into his boss’s office at Microsoft and quit his job as a game writer and project manager. So began his career as a… …party magician.  (Holy Pay Cut, Batman!) Now, instead of getting a regular paycheck from Bill Gates, Jack was clawing for gigs, fighting to earn a…

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How to Inspire Would-be Subscribers to Say, “I Must Sign Up…”

By Tom Ruwitch

Wow! I touched a nerve this week when I asked y’all about list building (here’s the email in case you missed it).  So many questions from aspiring list-builders… …including this one (which was similar to several I received):  “What can one say that would make someone feel ‘I must subscribe right away?’” I visited her…

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A Request for a Quick Favor…And an Offer to Give Share Some Advice…

By Tom Ruwitch

In a couple of hours, I’ll be a speaker at a live business seminar. The topic: Email list building. As I put the finishing touches on my presentation, I thought, “This is good stuff. Good enough to include in a course.”  And so was born my idea to create a short course on lead generation…

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How Often Should You sell in Emails? The Answer May Surprise You…

By Tom Ruwitch

Got this question from a client the other day: “Tom, how often should I sell in my emails?”  He told me he’d read an article that suggested a 1:4 sales:storytelling ratio – one “sales email” for every four “storytelling emails.”  “Is that the right ratio?” he asked. I hear that question often… …and mama always…

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Why This Legendary TV Character Would be a Rotten Marketer…

By Tom Ruwitch

Remember Eddie Haskell? He was the guy on Leave it to Beaver (a TV classic!) who oozed insincerity.  “Hello, Mr. and Mrs. Cleaver. Isn’t it a lovely day,” he’d say to Beaver’s parents.  And then, when the adults left the room, Eddie would wreak havoc.  The sweet-talking devil.  I had an Eddie Haskell flashback the other day. …

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The Difference Between Editing and Proofreading — and Why I Focus on The Former…

By Tom Ruwitch

Rumor has it that some crafty marketers sprinkle typos and misspellings into their emails on purpose. The reason: Emails with typos and misspellings seem more personal and authentic — or so some claim.  I get the idea. Typos and misspellings ARE common in “personal” emails.  But I’m not into the fake-authenticity thing.  When you see…

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How to Know if You’re Sending Too Many Emails

By Tom Ruwitch

After sending my daily email yesterday (subject line: “I didn’t punch Chad in the face, but his email tempted me” — which you can read here) I received a reply from a surprised-to-be-happy subscriber named Kimberly. When she signed up for my list earlier this month, she was hesitant. Daily emails? Not her thing, she thought. …

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Why Home is Better Than Oz to Build Your Business

By Tom Ruwitch

Last weekend, I watched The Wizard of Oz for the zillionth time. The first time I watched it, I was terrified. You know, the flying monkeys and all.  But this time I wasn’t scared. I was inspired.  Dorothy dished out some inspiring wisdom right before she clicked her heels and returned to Kansas. “If I ever go…

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How to Consistently Create Never-boring Content

By Tom Ruwitch

In case you missed, I sent an email yesterday that was bursting with dick jokes. Vance Morris dared me to do it (“…use “oversize reproductive assemblage” in an email to your audience,” he said). And I rose to the challenge.  There’s a big lesson in that email (you can read the archived email for that)… …but there’s…

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R-rated Lessons Enclosed. I Dare You to Read On.

By Tom Ruwitch

It’s not every day that someone triple-dog-dares you… …but that’s exactly what my friend Vance Morris did yesterday. I’ll get to that story in a moment. But first, a warning: When I turn this email into a movie, The Motion Picture Association of America will give it an R rating. So if you’re the G…

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