Tom Ruwitch
Last week, I had one of those days when nothing went right. It made me grumpy. And as I grumped around, I focused more on feeling sorry for myself and less on staying focused and productive. That made it worse. I got past it, but it made me think about how easy it is to…
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I heard from a business owner who wants to power up his story to grow salesā¦ …but he fears he doesnāt have a compelling story to tell. āMy story isnāt interesting,ā he said. I hear that a lot. Business people assume storytelling should be about themselves. They rack their brains for an inspiring origin story.…
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I came across this gem of a headline in an online marketing forum this week: āIām buying a domain name for $35,000.ā The guy who posted it explained: āWe presently use the domain with ātheā prefix for our product, so it looks like https://the___.com But going to go bolder way and buy the name without…
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I was cleaning out a closet the other day and found an old biology textbook. As I paged through it, I was struck (stunned, saddened) by how little I remembered. Then I got to the chapter about animal biologyā¦ …and my memory clicked: āKids prefer cheese over fried green spinach.ā Thatās the little story I…
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60 Minutes presented an interview with Jerry Seinfeld on Sunday, and it was great. Hereās the link to the video. Seinfeld said so many funny, profound, and wise things. Iāve rewatched it three times. And now Iām sharing some of the highlights. Asked if Covid has killed New York, he scoffed and said: āWhen you were…
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A cautionary tale: Earlier this week, I was helping a client move a website. He registered his domain with GoDaddy, and I spoke to their customer support before moving the site. Everything GoDaddy told me was wrong, and when we moved the site it came crashing down. I launched a chat with GoDaddy support and…
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Back in March, when the pandemic was a fresh, new misadventure for all of us, I wrote this email asking why the local traffic reporter needed to do her thing every morning — even though no one was driving to work. I concluded that she and her station kept doing their thing because thatās what they do.…
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I was walking my dog, Moose, around the block the other day and came upon a neighbor who was manicuring his lawn. This wasnāt your standard roll-the-mower-over-the-grass job. This was high-intensity fuss-over-the-fescue. He was on his knees with a hand clipper, working the edges, getting everything right. Not just good enough. But perfect. After he…
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Iām enjoying a book called āBlessed Beyond Measure,ā by Dr. Tom Hill. On page 69, Dr. Hill offers an idea that got my attention: Some time ago, I intentionally began using the word āfascinatedā when I felt like saying something frustrated me…I realized the frustrating quality of situations causing me to feel frustrated naturally include a legitimate…
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Last week, I shared ā5 things you might not know about meā¦ā on LinkedIn. The post included this picture of meā¦ A few people told me they liked that picture, and they suggested I use it as my profile picture — instead of the one I was using. āSure, why not?ā I thought. But before…
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