Tom Ruwitch

Categories

How to Batten Down The Hatches as The Robots Arrive

By Tom Ruwitch

The robots are coming here! The robots are coming here! Sound the alarm! Batten down the hatches! (Whatever that means) Unless you’ve been in a cave, you’ve probably heard the news… There’s a new artificial intelligence copywriter in town called ChatGPT, and it’s got a bunch of people in a tizzy.  On a popular message board for copywriters, one…

How to Achieve More and Bumble Less in 2023

By Tom Ruwitch

I just had the most disturbing flashback. The year is 2008. The month is December. The economy is in a free-fall. And I’m busy planning the year ahead for the email marketing company I founded and run, MarketVolt. I sit in front of my computer, fire up MS Word, and type in big, bold letters……

Monday Mash-up ~ 2022.12.12

By Tom Ruwitch

Dan Sullivan and Joe Polish re: “What’s In It for Them” + How to Author Great Content – Even if You’re Not a Great Writer (with Matt Harms) + How to Change iPhone Settings to get Rid of HEIC + Ask for H.E.L.P + re: Dating and Content Marketing

Shameless Pitch Enclosed. Don’t Miss This…

By Tom Ruwitch

In less than 2 hours, I’m hosting a great event with three marketing masters called: Human v. Machine MarketingWhich Produces More & Better Clients? There’s still time to RSVP and attend the 11 a.m. ET (10 a.m. CT) event. And those who RSVP will get a recording if they can’t attend live.  But you have…

Today I Celebrate And Give Thanks…

By Tom Ruwitch

I’m sitting in the kitchen, sipping a hot cup of black coffee and enjoying my breakfast of… A big chocolate brownie. Not my ordinary morning pick-me-up. But, of course, I had to start TODAY with a brownie because it’s December 8, which, as everyone knows, is… National Brownie Day. Really. That’s a thing. Says so…

Why Copycat Marketers Give Me The Deja-blues

By Tom Ruwitch

I’m having a deja-deja-deja-vu… …thanks to some copycat marketers who filled my inbox with promotions for an upcoming summit. This story is tricky to tell because some of the copycats are my marketing pals who get my emails. I worry they may read this and ask me to return the holiday fruit cake they sent…

Monks Hooked on Junk Leave Villagers in Funk

By Tom Ruwitch

A Buddhist temple in Thailand has temporarily shut down after every one of its monks admitted to smoking meth. Talk about Breaking Bad-dah! The sheriff and village headman visited the temple, 150 miles north of Bangkok after villagers tipped them off.  When drug tests came back positive, the temple’s four monks confessed. The temple’s chief…

Monday Mash-Up ~ 2022.12.05

By Tom Ruwitch

Briskine is a Huge Time-Saver + Social Marketing Secrets to Drive More Traffic & Sales + Why Facing Death Is The Key To Success + Debunking Email Marketing Myths + …from Air BnB’s Co-Founder

Why I Shut Down This Pitchy Pest — Despite His Enthusiasm

By Tom Ruwitch

Yesterday, I showed up on Zoom to lead a complimentary strategy session and discovered, instead, that I was attending an unsolicited pitch-fest. Dan scheduled the strategy session a few weeks ago during a presentation I delivered at an online summit. I invited my audience to sign up for a free one-on-one session… …if they were…

The Secret to Terminate Mice AND Marketing Frustration

By Tom Ruwitch

The mouse was mocking me. He crawled from his hiding place under the dishwasher, skittered toward the fridge, and then paused to stare at me – as if to pose.  I could have sworn I heard him squeak,  “Look at me, sucker!Catch me if you can. Ha! Ha! Ha!”  And then, cool as a cuke, he…