Tom Ruwitch

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Priceless Marketing Lessons From Soggy Sweat

By Tom Ruwitch

Here’s a fun fact that could win you a bar bet: Mississippi was the one-and-only state to continue prohibiting alcohol after the 18th Amendment repealed federal prohibition in 1933. Prohibition continued in “The Magnolia State” until 1966. Another fun fact: A guy named Noah “Soggy” Sweat (you can’t make this stuff up) delivered the most…

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Monday Mash-Up ~ Vol. 2, Ep. 17

By Tom Ruwitch

Guy Raz’s How I Built This podcast + Bring Him Back Home (Nelson Mandela) + The 5 Biggest Email Marketing Mistakes That Are Costing You + Prosecuting Evil: The Extraordinary World of Ben Ferencz + Nelson Mandela said

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Warning: Don’t Do This Unless You Want to Damage Your Brand

By Tom Ruwitch

My friend Ted Prodromou reached out to an old friend on LinkedIn the other day. He just wanted to say, “Hello” and catch up. The friend replied instantly… …with an automated message… …that said, “Subscribe to my YouTube channel.” That’s it. Nothing else. No “Glad to hear from you, Ted.” No personal comments. Just an…

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Why do Prospects Hire You?

By Tom Ruwitch

Before he became a famous and wealthy editor of Ladies’ Home Journal, Edward Bok was just another depression-era kid trying to scrape together some money for his ill mother. He was standing outside of a bakery, watching as the baker put cakes and cookies in the window display. The baker asked young Edward, “Don’t they look…

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Monday Mash-Up ~ Vol. 2, Ep. 16

By Tom Ruwitch

Marketing Lessons from Apple + Jason Bateman and Will Arnett Smartless Podcast + Seth Godin’s Blog + TEDx Talk The Magical Science of Storytelling + Great Advice from Bing Crosby

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How My Hungry Dog Can Help Your Business Grow

By Tom Ruwitch

My dog, Moose, likes to spend most of his time standing still as a statue, staring at the treetops. That’s where the squirrels are. In the treetops. Moose stands in the backyard. Staring and staring and staring. Waiting for one squirrel, just one, to fall from a tree so he can pounce. I’ve never seen…

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How to Tell the Difference Between a Winning and Losing Headline

By Tom Ruwitch

In the 1920’s, a copywriter named Max Sackheim wrote an advertisement for a book entitled, “How to Master Good English in 15 Minutes a Day,” by Sherwin Cody. It was one of the most successful direct response advertisements ever written. The publisher hired other copywriters to try and outdo Sackheim’s. But every time they tested…

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Monday Mash-Up ~ Vol. 2, Ep. 15

By Tom Ruwitch

Tyler Perry Rejects Hate + Daniel Levis “Interviews” John Caples + Carol Burnett Shares Her Favorites + A Call for Calls to Action + Marcus Auerlius on LIfe and Death

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The Right and Wrong Way to Win Prospects’ Trust

By Tom Ruwitch

Stephanie Michelle was hunting for a job, and she wanted an edge. So she dished out $29.95 for a 7.5 ml vial of “Liquid Trust.” The product description on Amazon says Liquid Trust “can help people gain the trust of others.” Great for sales people, job hunters, and anyone else who wants others to “feel…

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How to Keep Avengers from Attacking You

By Tom Ruwitch

I’ve been thinking about revenge. A movie made me think it. A movie called “Promising Young Woman” that I saw last weekend. It tells the story of a 30-year-old Cassie, who exacts revenge on men who mistreat women. I won’t give away the details. I’ll say only that the movie made me cringe and laugh…

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