Tom Ruwitch
Here’s a quick tip to help with email deliveries: Ask people on your email list to reply to an email and say, “I got it” (or something like that). That tiny interaction can keep your messages out of that folder where emails go to die. Not foolproof, but it can’t hurt. (By the way, why…
Someone asked me recently which superhero I like best. No contest, I said. It’s Batman. Here’s why… He didn’t drop in from planet Krypton with the power to leap tall buildings in a single bound. He wasn’t bitten by a radioactive spider. He’s merely a man named Bruce Wayne… …who mourned the murder of his…
It’s the first Friday in February which means just one thing… It’s Work Naked Day! Really. It is. I wouldn’t make this up. I don’t partake. So I asked my rented copywriting robot, “B-9?” to advise those in the holiday spirit. Me: Do you have any tips for people who choose to work naked? B-9?:You can…
Here’s a story oozing with irony… …about robotic marketing gone wrong. In December, I hosted a LinkedIn event called “Human vs. Machine Marketing.” One of the lessons we promised in the event description: “Why set-it-and-forget it robotic marketing backfires.” Fast forward to yesterday when – two months after the event ended – a LinkedIn member…
A priceless story and lesson from marketing legend Dan Kennedy… When he broke in as a speaker, he loaded his speeches with as much information as time allowed. He bragged he delivered more “meat per minute” than other speakers. He said so in advertisements. And then he learned better. Says Dan in his book, Make ‘Em…
A true story about Jesse James. 149 years ago today, 125 miles from where I sit… …the James-Younger gang rode into Gads Hill, Missouri, robbed the general store, and held the townspeople hostage. Then they waited for The Arkansas Express to roll into town. They lit a bonfire on the tracks, hopped aboard the train…
Recommended ViewingCreation Lessons from a Master Architect I saw this yesterday on CBS Sunday Morning —  the story of architect Steven Holl.  Holl paints every day, mostly in a small notebook, for his own entertainment and creative inspiration. Creation without a specific business project in mind, sometimes sparking a business idea later. Holl says: I’ve come at architecture through…
I rummaged through my attic yesterday to double-check whether I have any classified documents stashed away. (All clear on that front… I think.) I did find a treasure, though. A vintage Zenith radio that belonged to my dad. He grew up before TV dominated, when radio was king. His favorite “shows” were on the radio…
Wrap your head around this story… A business owner delegates LinkedIn to an assistant. The assistant gets an AI-powered robot to help him. He gives the robot the URL of a LinkedIn post. The robot “reads” the content. Then the robot composes and submits a comment under the owner’s name. The marketing assistant loves the…
There’s something fishy about Napoleon Hill. I’m trying to get to the bottom of this. But I fear there may be a GIANT CONSPIRACY to cover up the truth. And my AI copywriting robot and his robot masters may be in on it. Here’s the backstory… On Thursday, Ted Prodromou and I will host the…