Tom Ruwitch
I live in a big(ish) city — St. Louis, Missouri, USA. And every New Year’s Eve, at the stroke of midnight, it’s time to celebrate RUN FOR COVER… …unless you want to ring in the new year with a gunshot wound. Some say “Happy New Year” with a Champagne toast. Others celebrate by shooting automatic weapons into…
I spent a few minutes this morning browsing the breathless promises in my inbox. Lemme know if I should forward the emails that claim you can: âś“ 10X your income in 2023 âś“ Earn 100K in just 90 days and then 100K each month âś“ Earn 100K additional income — just from speaking gigs (Sigh!)…
My brand new Story Power Profit Pack went on sale this morning, and I realize I made a horrible mistake… …by not warning you… … that I filled the Profit Pack with ideas I picked up and adopted from old people, most who are… DEAD! People like Eugene Schwartz, John Caples, Gary Halbert, Max Saxheim, David Ogilvy, Leo Burnett,…
I have to make this quick. My AI copywriting robot wrote a stupid knock-knock joke for my email yesterday, and it was terrible. So I locked him in the broom closet. But he escaped. He’s on the loose, and I have to find him… …before he… (I don’t want to think about it) But before I…
Last night, I wrote the sales page where you can get my new Story Power Profit Pack – 52 Strategies, Tips, and Tactics (a.k.a. Pointers) to Transform Your Content from Ignored to Adored… …beginning on Thursday (tomorrow). And I gotta say… …that sales page is finger-lickin’ good. In fact, it may be… The best sales pagewritten…
When I first came up with the idea for my soon-to-be-released Story Power Profit Pack, I thought of publishing it as a pack of playing cards — 52 pointers in all. I shelved that idea because, as cool as the cards might have looked, they would been less useful than the format I settled on.…
By bots, for bots… + How to Tame the Tech Monster to Grow Your Business + Tips from a Legend + “52 Things I Learned in 2022” + …From the Marketoonist
Yesterday’s email included a quiz to see if you could tell the difference between posts written by an AI robot and a human. At the very bottom of the email, I wrote: “How’d you do on the test? Reply to this email to let me know (and to share your thoughts about robots and such).” Lots of…
Yesterday, during a live speaking gig, I gave the audience a test to see if they could tell the difference between robot-generated and human-generated content. They flunked. Here’s how it went down. I told them about an executive coach who helps business owners escape the hamster wheel. Before she hired me, she wrote a blog…
It was the worst of times, it was the best of times. A tale of two doctors. The first doctor was an orthopedist who “diagnosed” the pain in my forearm by telling me what it wasn’t. I thought I might have a pinched nerve in my shoulder. “No, you’re wrong,” she said. (She pulled that…