Tom Ruwitch
I’d like to send you a gift. It’s a short video called The Story Behind The Story. I break down one of my emails and reveal the story of how I created it — including strategies and tactics that you can apply to your own marketing. Interested? If so, click the button for instant access (no…
A peek behind the curtain into my email laboratory… Yesterday, I broke down some of my emails for VIP members of my Content Transformation Academy… …to reveal a few of my content creation strategies and tactics… …to help them become email marketing masters. One of the emails:Ā The Dirty Little Secret Newspaper Publishers Donāt Want You to…
A cautionary tale about TikTok, other social platforms, and online advertising channels. A marketer posted a cry for help on a public forum last week: “Engagement on TikTok went down significantly … HELP!” He used to get 10,000+ views and “lots of engagement” with each TikTok post. All of a sudden, views and engagement plummeted.…
You’re InvitedTwo Great Events on Thursday Join me this Thursday, March 23 for back-to-back, business-building events. Mastermind Book Club: 2:30 pm ET, 1:30 CT Ted Prodromou and I will lead a conversation about this month’s Book Club selection — “Magic Words” by Jonah Berger. You don’t have to read the book to join the conversation.Ā Join…
My AI copywriting robot is full of feces Before I explain with a story, two things you must know: 1) This is IMPORTANT for anyone who uses ChatGPT or other AI-powered content-generators. Yes, this email is long. But I encourage you to read it top-to-bottom. I don’t use all-caps often. When I say IMPORTANT, I mean…
My rented AI copywriting robot, B-9?, read my email yesterday about tracking the mood of your market (read it hereĀ in case you missed it)… …and he offered to help.Ā “You know, Tom, if you want to understand your prospects’ ever-changing moods, just ask me,” he said. “I’m you’re all-in-one market research tool.”Ā So I asked:…
A peek behind the curtain… …as internet marketing legend Jeff Walker prepares to launch a new workshop: Jeff is the guy who created The Product Launch Formula — a program that redefined how businesses market new products or services online. So when Jeff launches, I listen. Last week, he released aĀ 6-minute videoĀ describing his preparation for the workshop…
Sad story… My AI copywriting robot thinks I’m cool, but not that cool. It all started when I asked my rented robot, B-9?, to write a story about me. Today is National Write Down Your Story Day. So I figured I’d write down my story and send it to you. But I’m just back from vacation. I’m…
Recommended ReadingSeth Godin on the Power of “I Don’t Know”Ā AnotherĀ quick read from Seth Godin’s blog. Well worth the <1 minute it will take you to read it. Why it’s OK (or better) to say, “I don’t know.” Recommended ReadingBrian Kurtz: How Life Imitates Direct Marketing Baseball season is here. Spring training is in full…
I invented a new drinking game called “Red Carpet Roulette.” Details and rules below. But first, the backstory. The Einsteins who run The Academy Awards decided they have to “reimagine the Oscars’ red carpet aesthetic and guest experience.” (Because, everyone knows: The #1 gripe about The Oscars is the red carpet aesthetic.) So they hired…