Tom Ruwitch
My Birthday and My Dad + Remembering “Bloody Sunday” + The Go-Giver Marriage + Tim Ferriss Interviews Neil Gaiman + …from John Lewis
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I fired a client last month. It felt great. I should have done it several months ago, but I balked. This client didn’t return emails, voicemails or texts. Didn’t complete work they promised. Didn’t meet deadlines for work they delivered. Then, they would pop up out of the blue and bark some command at me,…
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I spotted the following this morning on one of my favorite online marketing forums: “I have a trade show coming up. I want to take advantage of the traffic and grow my email list. The best thing I can think of is an email sign up raffle…What is the best way to approach this?” …
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Before It Happened + Donna Loughlin on the Story Power Marketing Show + Sleep Better with Light-Blocking Stickers + 6 Grammar Rules You Can Break + …from John Steinbeck
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A couple of days ago, I told you about a sad-sack business owner who decided “email doesn’t work” because it hasn’t worked for her. She was hunting for a content delivery channel that works. I wrote to her and said the problem might be her content, not the delivery channel. I’ve been doing this for…
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Breaking news: If you want to convert leads to clients… Email doesn’t work. Neither does text. Same goes for video So says a frustrated consultant who posted a cry for help on Facebook “​​20 years in business, I don’t remember ever it being this hard to connect with prospects. Text and email, videos, and articles…
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Four Leadership Lessons from Abraham Lincoln + The Go-Giver Marriage + Maxine Cunningham and I Discuss the Power of One-to-Ones + Six Strategies To Stop Procrastinating + Abraham Lincoln
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Last night, I stayed up late to watch women’s Olympic hockey – the gold medal match between the USA and Canada. Canada won 3-2, powered by two goals from captain Marie-Philip Poulin. This was Poulin’s fourth Olympic gold-medal game. She’s the only hockey player ever (woman or man) to score in four Olympic gold-medal games.…
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I read some great advice last week from my friend Jack Turk, “The World’s Fastest Copywriter.” If you want prospects to pay attention to you — your webinar, your sales letter, your landing page, your emails — you must do as the great Dan Kennedy does… Say interesting things in interesting ways. That sums up…
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How a Hotel Owner Discovered the Story to Skyrocket Sales + How to Build a Bliss Station + How to Communicate with Humans + A Book About Cults & More + Frederick Douglass
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