Tom Ruwitch

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You’re Invited to Ask my Anything

By Tom Ruwitch

It’s time for another episode of “Ask Tom Anything (Preferably About Marketing)”  (Catchy name, huh!?) The game is simple. Reply to this email with a pressing question (preferably about marketing). I’ll get back to you as soon as I can — probably over the weekend — with a reply — including resources/gifts to help you.…

The Unfortunate Tale of a Leader Who Flew Alone

By Tom Ruwitch

I’ll be launching a new small-group, do-it-with-you mastermind after the holidays to help you attract more leads, engage them with captivating content, and persuade them to hire you. If you’d like to hear the details, reply to this email with “tell me more.” But first… …read on for a cautionary tale about… …the power of…

She Asked For Help and Then… 🙄

By Tom Ruwitch

A few months back, I met a business coach who asked for my help with email marketing. She wanted help, especially, with the follow-up emails for new followers. She said she “really struggles” with this. She shared a few of the follow-up emails she now sends, and I gave her some free advice. Then I…

Charmless Bartender Suppresses Beer Sales (A Cautionary Tale)

By Tom Ruwitch

A few nights ago, I visited a brew pub with Melissa and two out-of-town guests to grab a bite and some beer. Along with our meal, we got a lesson in customer service — or lack thereof. I saddled up to the bar first. The bartender spotted me. But she didn’t greet me. She was…

RecomMONDAYtions ~ 2023.11.06

By Tom Ruwitch

Recommended Book  They Ask You Answer This month’s selection for the Mastermind Book Club: “They Ask, You Answer” by Marcus Sheridan. From the author’s website: “They Ask, You Answer” is a business philosophy which, when embraced fully, will make you the most trusted voice within your industry. “And it begins with an obsession of understanding…

What Inspiration Do You Carry in “Your Pocket?”

By Tom Ruwitch

Rumor has it Muhammad Ali carried in his pocket a copy of Rudyard Kipling’s poem “If.” This morning, in his excellent, weekly newsletter, 5-Bullet Friday, Tim Ferriss said he’s studying the poem. I’m sitting at Lambert St. Louis International Airport waiting to board a plane to Tampa… …and I’m studying the poem, too. I like…

How NOT to Get Burned by Dirty, Rotten, Lying Robots

By Tom Ruwitch

Reason #473 to attend today’s free masterclass (How to Use AI Wisely 💡 to Save Time ⏱️ & Produce Great Content 🚀 — Without Sacrificing Your Sparkling Personality 🤩 and Humanity)… GPT-powered-robots are dirty, rotten, liars. I’m going to show you how NOT TO GET BURNED by their dirty, rotten, lying ways. I know. Them’s…

You’re Invited… to Relieve Writer’s Block

By Tom Ruwitch

Tomorrow, I’m hosting a free I’m hosting a free masterclass: How to Use AI Wisely 💡 to Save Time ⏱️ & Produce Great Content 🚀 — Without Sacrificing Your Sparkling Personality 🤩 and Humanity There are 3,273 reasons () you could benefit from this event. Here’s one: AI-robots relieve writer’s block — if you ask…

🎃 Stupid H’ween Jokes — and Other GPT-Powered Treats

By Tom Ruwitch

Happy Halloween.    It’s Melissa’s favorite holiday… …so the halls are decked with witches, skeletons, and things just too gruesome to describe in writing. And then there’s the candy. Mountains of Reese’s and Snickers and Almond Joys and Yorks. 36.3 pounds of candy. Enough chocolate to feed a zombie brigade. In a few hours the neighborhood…

RecomMONDAYtions ~ 2023.10.30

By Tom Ruwitch

Event  How to Use AI Wisely  to Save Time  & Produce Great Content — Without Sacrificing Your Sparkling Personality  and Humanity  When: Thursday, November 2, 2:30 p.m. ET, 11:30 a.m. PT Where: Zoom (you’ll get the link when you register) What: A free masterclass. I’ll reveal tools, tactics, and strategies I use to save time and produce better content with AI’s help.…