Tom Ruwitch
My AI copywriting robot, “B-9?”, is depressed. He thinks I don’t like him anymore. Yesterday, I wrote an email ripping a spammer for sending me a pitchy, AI-generated email. “B-9?” took it personally. “You hate robots,” he sniffed. “No! No!” I said. “I LOVE robots — especially you.” “B-9?” crossed his arms, turned his back…
Ripped from my spam folder… …this little “gem” from a “Sr. Growth Executive” named Jasmine: Hi (first name) … just kidding Hey Tom, I am a real human unless this is all just a simulation of course, but then we are both in the same boat! I however am reaching out personally because Story Power…
Recommended Viewingš„“Hitman” on Netflix Melissa and I recently watched and loved the movie “Hitman” on Netflix. Here’s the logline (summary): Inspired by the unbelievable true story, a strait-laced professor (Glen Powell) uncovers his hidden talent as a fake hit man in undercover police stings. He meets his match in a client (Adria Arjona) who steals…
Ripped from the headlines… Police say an alleged drug dealer tried to fend off intruders and enemies by feeding his pet squirrel meth. The cops were warned about Mickey Paulk’s meth-fueled “attack squirrel.” And sure enough, when they went to Mickey’s house to arrest him, they didn’t find the fugitive, but they encountered a VERY…
When Tom Cruise and Nicole Kidman were a couple, she bought him a star. Nicole broke open the piggy bank, dished out a few shekels to one of those star registries, and dubbed the celestial body, “Forever Tom.” I thought that was kind of amusing and interesting so I wrote an email about it several…
I got an email this morning from marketing masterĀ Dave DeeĀ who needed to get something off his chest. One of his clients “doesnāt see the value in building a list of prospects who need his service and doesnāt have a follow-up system to turn those leads into appointments and clients.” The result: The client is struggling…
Are you joining me today for the free training? It’s called… How to Get More High-Quality Leads and Convert Them Into Clients — Without Working Your Tail Off When: Today (Tuesday 8/6), 11:30 a.m. ET, 8:30 a.m. PT Where:Ā Online.Ā Register here. Last night, I put finishing touches on the presentation, and thought this slide might help you…
Recommended ReadingšHow To Set Marketing Goals Based on Business Goals Great marketing begins with great goal-setting. Here’s a helpful post from the IMPACT+ blog that outlines seven steps for setting well-defined marketing goals synced with your business goals. Recommended Event (Tomrrow)Ā How to Get More and High-Quality Leads and Convert Them Into Clients — Without Working…
A long, long time ago, I used to market my software business by buying a booth at a local business expo. I’d meet with my sales reps a few weeks before the expo, and we’d discuss how to attract leads to the booth. š§² š¤ š§² š¤ š§² š¤ š§² š¤ š§² š¤ The debate…
May I vent for a moment? I can’t get over how many business owners have websites with zero-zilch-nada ways for prospects to raise their hands and say, “Tell me more…” … Or their sites have “sign up for the email list,” but that call-to-action is buried in the footer where most people don’t find it.…