Tom Ruwitch
Melissa and I traveled to the mountains of northwestern Connecticut last weekend to attend a family wedding. My cousin Ali married her sweetheart Ricky. The weather was perfect. The ceremony was a tear-jerker. The food was delicious. The band rocked the house. But the one thing I’ll remember most is the personalized note that I…
Recommended Event Ā LinkedIn Masterclass Workshop My friend (and Story Power email subscriber Jon Keel) is a LinkedIn master who will host a free LinkedIn Masterclass Workshop on July 9-11. Three days, one hour per day (4-5 p.m.) to discover how to use LinkedIn to become the recognized authority in your marketplace, have people reach out…
The Pope is taking on AI. You know, Pope Francis. He’s the hip head of the Catholic Church. Last year, he hit the streets in a white puffer jacket (how hip is that?!?)… …or did he? Turns out the Puffy Pope photos were AI-generated fakes. Not real. But real concerning for those, like the Pope…
Better late than never. I finally finished writing the book called: Story Power MarketingProven Methods to Create Client-Attracting, Profit-Generating Content ā Without Getting Stuck I’ve been working on this book for a while… …a long while. Far too long, really. At one point, my publisher threatened to charge me an additional fee if I didn’t…
When I was a kid, vandals TP’d our yard. They tossed several rolls of toilet paper in the trees and stormed off into the night. The next morning, we woke to a maple, sweet gum, and two oaks draped in Charmin Ultra-Soft. My dad had a sh%t-fit. Artist’s rendering of Dad:Ā My brother and I…
Around 20 years, a fabric artist in Austin, TX wrapped a door handle in yarn… …and the rest — as they say in some knitting circles — is history. The artist is Magda Sayeg. After wrapping the door handle, the artist, Magda Sayeg, wrapped a stop sign post, a fire hydrant, and other urban objects.…
Recommended Newsletter Ā Idea Surplus DisorderI subscribed earlier this year to “Idea Surplus Disorder” by Matt Homan after Matt and his team facilitated a strategic planning meeting for a nonprofit I serve in St. Louis. Matt is a smart and creative business leader. I love his newsletter which is “a weekly dose of innovation, ideation, and…
Our home security system is on the fritz. A sensor on a first-floor door has stopped working so the system thinks door is open — even when its closed tight. In order to activate the system and secure our house, we have to “bypass” that door which requires pushing keypad buttons in a sequence more…
Whoa! I just escaped from Bizarro World where everything is backwards. Up is down. Beautiful is ugly. And… Terrible (subject lines) are “perfect.” Let me ‘splain… My client — let’s call him Michael — asked me for help to write a subject line for an email he’ll send next week to a purchased list. The…
In the summer of ’45, on a scorching day in LA, a guy named Mel visited his friend and partner Bob. On Bob’s piano, Mel found a notebook with a few random lines. “What’s this?” Mel asked. Bob explained: The heat was driving him crazy. So Bob wrote some lines about winter. He thought envisioning…