Tom Ruwitch
Here’s a story with priceless principles for authors — or any business leaders — who want more leads and clients… Yesterday, while discussing Atiba de Souza’s “The Delegation Trap” with The Mastermind Book Club, I announced you can find it on Amazon and even get a free version if you have Kindle Unlimited. Then Atiba…
When I started my first business and supervised employees, I would often think, “Why can’t they just get it right?” I’d “delegate” a project, and when my employees stumbled or got stuck, I’d blame them. But I was the one who was stuck. I suffered from what Atiba de Souza calls the Judger Mindset — blaming my team…
I used to wake most mornings with a to-do list longer than the list from the morning before. The ever-expanding task list. Too much to do. Too little time. Sound familiar? Try as I might, I couldn’t outrun it. I thought this was the price business owners paid for living the “entrepreneurial dream.” Even after…
Pedro was living the dream. His HVAC repair company was thriving. Revenue was up. The phone kept ringing. But it wasn’t always sunshine and roses — especially after hours. At 11 PM, his phone would buzz:Â “Boss, I don’t know how to handle this repair. What should I do?” At 6 AM, another call:Â “The customer is…
Recommended Event 🔥 Vision 2 Reality Is an Internal OS Upgrade For over 15 years, Dixie Gillaspie and I have met weekly to co-create, challenge each other, and sharpen our work. If you’ve benefited from Story Power Marketing, you’ve already felt some of that influence. One thing we’ve seen consistently: High performers don’t stall because they…
I’m going to work with a handful of 1:1 clients beginning in February. We’ll design a customized plan to attract leads and convert them to clients, and my team will implement the plan so you don’t have to do any heavy lifting. Would you like to work with me?
Who says the “Holiday Season” is over. Today is “Get to Know Your Customers Day.” And when it comes to business growth, this may be the most important holiday of all. Because the more you know, the more you sell. I have a holiday challenge AND a gift for you. The challenge: Reach out to…
I’ve seen a lot of BS marketing tactics at play over the years, but this one takes the cake… A guy named Bob bought a copy of my book and opted into my email list. Then he configured his email system to auto-reply with his marketing messages. So when I sent him emails he asked…
Ripped from the headlines… …the prison party that never happened. In December, guards at Lee Correctional Institution in Bishopville, S.C. found a pile of goodies in the prison yard — crab legs, steak, Old Bay seasoning, cigarettes, and two bags of weed — plus the drone that delivered them. You know the old saying: “One…
Recommended Reading 💡 Beware of “thoughtstipation,” Thanks to Tom Fishburne (a.k.a. The Marketoonist) for telling me about this LinkedIn post from Ann Handley who nails one of the problems with AI: “Thoughtstipation happens when we skip the messy, human part of creativity—the part where we meander, doodle, ramble, reflect…” ✒️ Why Great Creators Noodle, Doodle, and Jot…