Tom Ruwitch

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Implement More. Work Less.

By Tom Ruwitch

Yesterday, Melissa and I kicked off the new year with a visit to the Saint Louis Art Museum and the exhibit “Anselm Kiefer – Becoming the Sea.” As we entered the exhibit, a museum employee asked us for our zip code and then dutifully recorded it when we told her. The museum tracks where its…

I’ve Made a Crazy Resolution…

By Tom Ruwitch

Happy New Year! See that video below? That’s the first of many to come. My resolution for 2026: Publish at least one new video, every day, for the entire year. 365 days. 365 videos. There! I’ve said it. Cat’s out of the bag. No walking it back now. Check it out. Subscriber to my YouTube…

Looking Forward…

By Tom Ruwitch

Two words I plan to say at midnight when 2025 ends: GOOD RIDDANCE! It’s been a rough year, and I’m glad to see it go. On May 16, an EF-3 tornado tore through St. Louis, leveled my backyard, and ripped the roof off my house. We planned to spend most of 2025 rebuilding. Instead, we…

How Could He Crack Jokes at a Time Like This?

By Tom Ruwitch

On this day (Dec. 30) in 1999, a mad man broke into George Harrison’s house and nearly killed him. The attacker stabbed the former Beatle more than 30 times. If not for his wife, Olivia, joining the fight, George probably would have died. Gruesome, terrible, serious business… …and soon after, George was cracking jokes. After…

RecomMONDAYtions ~ 2025.12.29

By Tom Ruwitch

️Recommended Video ⛔ 404, the story of a page not found Two reasons I love this video: 1) It’s a TED talk that lasts less than 5 minutes. Not the typical 18-minute journey 2) It offers some funny, yet valuable advice. We all hate 404 pages, but Renny Gleeson shows why that moment of frustration is…

What Would the Dung Beetle Doo?

By Tom Ruwitch

I’ve discovered my spirit animal… …thanks to my daughter Maddie who’s in Africa this week on safari. She’s been sending photos and videos of creatures great and small. Elephants. Giraffes. Cheetahs. Rhinos. Impalas. Impressive animals. But they’re just not ME. And then Maddie sent this… That is a pair of beetles with a tennis-ball-sized dung…

🎶 Have Yourself a Merry Little Christmas

By Tom Ruwitch

Merry Christmas to you and yours. Hope your day is filled with joy, good food, and the people you love. I’m grateful to have you as part of my online family. And I look forward to great things to come in the year ahead. All the best, p.s. During the holidays, my house is always…

My Favorite New Holiday Tradition…

By Tom Ruwitch

A new addition to my holiday to-do list: Burn the Devil. Not literally. That would be messy and dangerous. And I don’t know where to find the real Devil. But metaphorically, burning the Devil seems like a great plan. I got the idea from the Guatemalans. Every year on December 7 at 6 p.m. sharp,…

How to Build a Bigger Email List (Santa-Style) 🎅🏻

By Tom Ruwitch

You know that poem that begins “‘Twas the night before Christmas, when all through the house…?” Funny thing about that poem… Before it appeared in The Troy Sentinel newspaper on this day (Dec. 23) in 1823, no one talked about a flying sleigh, or magical reindeer, or Santa dropping down the chimney. All that stuff first appeared…

RecomMONDAYtions ~ 2025.12.22

By Tom Ruwitch

Holiday History 🎅🏻 Shopping for Santa Claus: Origins of Macy’s and the Holiday Icon Macy’s introduced the department store Santa more than 150 years ago. It was not the only innovation the store introduced to attract parents and children during the holiday season. This article tells the story. It is loaded with business lessons. Holiday Humor 🎅🏻 “Santa is…