Tom Ruwitch
Today is the fourth of March. Betcha didn’t know today is also March Forth and Do Something Day. March forth on March Fourth. Get it? Word nerds call that a homophonic pun. “Homo” as in same. Phonic as in “sound.” Two words that sound the same but have different meanings. Wordsmiths call that funny (Come…
If you host webinars, workshops, or other live events, here’s a great way to increase the attendance rate: Automatically email a calendar invitation to registrants so the event shows up in their calendar and they’re less likely to miss it. It’s easy to send such invitations when we create an event in Google, Outlook, or…
Recommended Article and Video ️⭐ What Does it Mean to Be Wealthy In a recent session with business owners, I asked attendees to tell me the difference between “prosperity” and “profits.” The consensus: Profit is simply a measure of money; prosperity is about how you experience life. I was thinking about that discussion when I saw…
Halfway through her set last night at City Winery in St. Louis, singer-songwriter Emily Scott Robinson asked all of us in the crowd to pull out our phones and join her email list. She used to ask her fans to follow her on Facebook and Instagram. But the social platforms are making it harder and…
To script or not to script? That is the question. You’re preparing a webinar or sales presentation, and you want to cover all the bases. You don’t want to leave out any of the important bits. You don’t want to stumble at critical points. So do you memorize a script and deliver your lines? Or…
I have a brand new video you’ll want to watch if you ever struggle to turn leads into clients. Many business owners burn time and money to get new leads — then watch their investment disappear when they fail to follow-up and nurture them properly. This video is a mini-masterclass where I share the simple blueprint that turns those…
A story from the world’s top-ranked restaurant… Managers at Eleven Madison Park knew their guests hate to wait. Time stands still at restaurants, especially when you first sit down or after you finish eating. So managers devised a system to speed up water service. It works like this… The host seats the guests at their…
Recommended Video 🥂 The Secret Ingredients of Great Hospitality | Will Guidara A $2 hot dog helped make Eleven Madison Park the #1 restaurant in the world. Not because of the food. Because of what it meant. In this brilliant TED Talk, restaurateur Will Guidara explains the concept of “unreasonable hospitality”—the idea that people don’t remember…
Yesterday, I played hooky. Stepped away from work for a few hours to watch the women’s hockey game between the USA and Canada. The USA won the game and the gold medal 2-1 in overtime. For Canada’s 34-year-old captain, Marie-Philip Poulin, this may have been the end of an incredible Olympic journey. I was rooting…
Says a software developer on Reddit: “I absolutely hate marketing.” This guy loves to build things, lives to solve problems for clients. But he hates all the stuff he thinks he has to do to get clients — the stuff that makes him feel like “just another person trying to make a quick buck.” How…