Tom Ruwitch
I’m going to work with a handful of 1:1 clients beginning in February. We’ll design a customized plan to attract leads and convert them to clients, and my team will implement the plan so you don’t have to do any heavy lifting. Would you like to work with me?
Who says the “Holiday Season” is over. Today is “Get to Know Your Customers Day.” And when it comes to business growth, this may be the most important holiday of all. Because the more you know, the more you sell. I have a holiday challenge AND a gift for you. The challenge: Reach out to…
I’ve seen a lot of BS marketing tactics at play over the years, but this one takes the cake… A guy named Bob bought a copy of my book and opted into my email list. Then he configured his email system to auto-reply with his marketing messages. So when I sent him emails he asked…
Ripped from the headlines… …the prison party that never happened. In December, guards at Lee Correctional Institution in Bishopville, S.C. found a pile of goodies in the prison yard — crab legs, steak, Old Bay seasoning, cigarettes, and two bags of weed — plus the drone that delivered them. You know the old saying: “One…
Recommended Reading 💡 Beware of “thoughtstipation,” Thanks to Tom Fishburne (a.k.a. The Marketoonist) for telling me about this LinkedIn post from Ann Handley who nails one of the problems with AI: “Thoughtstipation happens when we skip the messy, human part of creativity—the part where we meander, doodle, ramble, reflect…” ✒️ Why Great Creators Noodle, Doodle, and Jot…
Back in 2020, when COVID moved me from a commercial building to my home office, Melissa and I rebuilt our backyard. New pool deck, driveway, landscaping, and outdoor kitchen. My home office overlooked the construction site. And for five months, while construction happened, my productivity plummeted. Every time I heard an unexpected “bang!” or a…
I don’t have many nightmares, but when I do have them, they’re usually about college. They go like this: I wake in my dorm, roll out of bed, and realize my history final is TODAY… …but I haven’t attended a single class… …or read a single book. Oh! The horror! I forgot to cram for…
It’s been less than one week since I began my video quest — 365(+) videos in 365 days — and launched my revamped YouTube Channel. Already, the cold-callers are crawling out of the woodwork. Said one in a LinkedIn message: “Hello. Hope you are doing well. I visited your YouTube channel and noticed it’s not yet…
The following question landed in my inbox recently from a business owner who’s struggling to turn his book into clients: *** “Hey Tom — How do I get the names and emails of people who buy my book on Amazon? I’ve made a few sales. But I don’t know who the buyers are.” *** Short…
Recommended Reading 🍏 Steve Jobs’s 6-Step Rehearsal Process He Used for Every Presentation Thanks to Dave Dee for telling me about this article. A longtime Apple designer breaks down the exact 6-step rehearsal process Steve Jobs used before every big presentation. You’ll get a peek behind the curtain at how he started early, rehearsed like a…