Tom Ruwitch
My favorite sentence in The Most Powerful Sentence of All Time is the very last one: The most important ingredient in selling is not your prospect’s belief in your offer but your own.” I can’t wait to discuss that later today with the author, Neil Gordon. Today, at 2:30 p.m. ET, Neil will be our…
“Contrast creates clarity.” That’s one of “The Four Concepts of the Silver Bullet” in Neil Gordon’s book The Most Powerful Sentence of All Time. It’s a simple idea. And most business leaders ignore it completely. Here’s what I mean. A financial advisor says, “We help you build wealth and plan for retirement.” OK. So does…
Ten years before he published his book The Most Powerful Sentence of All Time, Neil Gordon barely scraped by as a rideshare driver. Neil’s consulting business wasn’t paying the bills so he moonlighted with Lyft. Today, he’s a bestselling author with a thriving consulting business. His book is a fable. And like most great business…
Tech Tip Control of Your Domain to Avoid Digital Nightmares You probably have registered one or more domains for your website. But if you needed to make changes to where those domains point, do you have access to do that? Too many business owners hand over the keys to their kingdom and lose control so…
Today is National Bat Appreciation Day… …which got me thinking about how much I appreciate BATman. He’s my favorite superhero. It’s no contest really. Why BATman? Because he’s merely a man. He didn’t rocket in from Krypton with the power to leap tall buildings in a single bound. He wasn’t bitten by a radioactive spider.…
Earlier this week, I asked a 6-figure business owner, “What’s holding you back?” His response: “Mainly just figuring out the best use of my time. There are so many options for promoting myself, all of which sound exciting and useful. I struggle with finding the ‘order of operations.’” Sound familiar? When it comes to business-building…
Here’s a cautionary tale about AI gone haywire… I host a podcast called The Story Power Marketing Show, and I get mountains of emails pitching prospective guests. Over the last few months, more and more of those pitches have been AI-generated. They’re simple to spot. They always open with some generic praise about the podcast…
Recommended Resource Craft: More than a Notetaker, Less Complex Than Notion If you’re looking for an application for note-taking, document management, task tracking, white-boarding, journaling, and more — but you don’t want an overly complex app like Notion — Craft may be the solution. Available on Mac, Windows, iPhone, Android, and the Web, Craft is…
“Ever got to the stage with marketing when you just want to quit it all and live on a farm?” So asked “Jason” on Reddit last week. And the crowd went wild. There are a lot of frustrated marketers out there, ready to trade in their laptops and online real estate for hoes and green…
If you’ve been following the news from outer space, you know NASA spent $30 million and 10+ years building the world’s most sophisticated space toilet — only to have it break on day one of the Artemis mission. Turns out scientists spend a lot of time and money thinking about how to handle poo, pee,…