Tom Ruwitch

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You Don’t Have to be a “Killer” to Grow Your Business

By Tom Ruwitch

A few years back, I met with a prospect about a massive project. The meeting went well. I remember thinking as the meeting moved along, ā€œI’m CRUSHING it.ā€ Before I left, they committed to hire me. I returned to the office, shared the news with my team, and slapped high fives all around. ā€œWay to…

I Needed Help. I Got AI-powered Fakers.

By Tom Ruwitch

Color me stupid. I thought I might find a talented developer in a Facebook group to help me automate a complex business process. Instead, I got hounded by bots and pretenders dishing AI-generated slop. It started on Monday. I posted a detailed summary of what I needed in the Facebook group. Within 10 minutes, I…

Invitation

By Tom Ruwitch

If you’ve written a book… …or you’re thinking about writing one… …join me this evening (Wednesday 1/28) for The Book Profit Plan — 3 Ways to Turn Your Book into More Profits in 2026. I’ll show you how authors use their book to attract leads, land more clients, and boost profits — without tech headaches…

Thomas Edison’s Biggest Flop

By Tom Ruwitch

Fun fact about Thomas Edison: He was obsessed with concrete. Long after he invented the light bulb and phonograph, Edison tried to “reinvent” the American home. Concrete houses. Concrete bathtubs. Concrete cabinets. Concrete furniture. Even concrete pianos. Cost-effective. Durable. Fireproof. Permanent. Edison built prototypes and molds. And then he tried to license the molds to…

RecomMONDAYtions ~ 2026.01.26

By Tom Ruwitch

Recommended Reading šŸ”„ 52 fascinating people reveal the tiny habits that changed their lives Thanks to Austin Kleon for pointing me to this article which I found entertaining, head-scratching, and useful. My favorite on the list: #26. Recommended Tool šŸŽ„ PromptSmart This is my favorite teleprompter app for shooting video with notes or scripts. The…

How Atiba Persuaded Them to Pay $33 for a “Free” Book

By Tom Ruwitch

Here’s a story with priceless principles for authors — or any business leaders — who want more leads and clients… Yesterday, while discussing Atiba de Souza’s “The Delegation Trap” with The Mastermind Book Club, I announced you can find it on Amazon and even get a free version if you have Kindle Unlimited. Then Atiba…

Hey Boss, Are You a Judger or a Learner?

By Tom Ruwitch

When I started my first business and supervised employees, I would often think,Ā “Why can’t they just get it right?” I’d “delegate” a project, and when my employees stumbled or got stuck, I’d blame them. But I was the one who was stuck. I suffered from what Atiba de Souza calls theĀ Judger MindsetĀ — blaming my team…

Escape The Ever-expanding Task List

By Tom Ruwitch

I used to wake most mornings with a to-do list longer than the list from the morning before. The ever-expanding task list. Too much to do. Too little time. Sound familiar? Try as I might, I couldn’t outrun it. I thought this was the price business owners paid for living the “entrepreneurial dream.” Even after…

Do You Live in a Van Down by The River?

By Tom Ruwitch

Pedro was living the dream. His HVAC repair company was thriving. Revenue was up. The phone kept ringing. But it wasn’t always sunshine and roses — especially after hours. At 11 PM, his phone would buzz:Ā “Boss, I don’t know how to handle this repair. What should I do?” At 6 AM, another call:Ā “The customer is…

RecomMONDAYtions ~ 2026.01.19

By Tom Ruwitch

Recommended Event šŸ”„Ā Vision 2 Reality Is an Internal OS Upgrade For over 15 years, Dixie Gillaspie and I have met weekly to co-create, challenge each other, and sharpen our work. If you’ve benefited from Story Power Marketing, you’ve already felt some of that influence. One thing we’ve seen consistently: High performers don’t stall because they…