Tom Ruwitch
I’ve discovered my spirit animal… …thanks to my daughter Maddie who’s in Africa this week on safari. She’s been sending photos and videos of creatures great and small. Elephants. Giraffes. Cheetahs. Rhinos. Impalas. Impressive animals. But they’re just not ME. And then Maddie sent this… That is a pair of beetles with a tennis-ball-sized dung…
Merry Christmas to you and yours. Hope your day is filled with joy, good food, and the people you love. I’m grateful to have you as part of my online family. And I look forward to great things to come in the year ahead. All the best, p.s. During the holidays, my house is always…
A new addition to my holiday to-do list: Burn the Devil. Not literally. That would be messy and dangerous. And I don’t know where to find the real Devil. But metaphorically, burning the Devil seems like a great plan. I got the idea from the Guatemalans. Every year on December 7 at 6 p.m. sharp,…
You know that poem that begins “‘Twas the night before Christmas, when all through the house…?” Funny thing about that poem… Before it appeared in The Troy Sentinel newspaper on this day (Dec. 23) in 1823, no one talked about a flying sleigh, or magical reindeer, or Santa dropping down the chimney. All that stuff first appeared…
Holiday History 🎅🏻 Shopping for Santa Claus: Origins of Macy’s and the Holiday Icon Macy’s introduced the department store Santa more than 150 years ago. It was not the only innovation the store introduced to attract parents and children during the holiday season. This article tells the story. It is loaded with business lessons. Holiday Humor 🎅🏻 “Santa is…
Quick question… When it comes to growing your business in 2026, which is more important to you: 1) Learning new strategies and tactics to attract leads and get them to hire you? 2) Getting help implementing strategies and tactics you already have learned? Please reply and let me know. I’m planning some cool stuff for…
I saw a great question this morning on Reddit: “One marketing tactic you believed in earlier but completely stopped using?” The most common answer: Chasing vanity metrics on social media. Said one Redditor: “I used to obsess over likes, follower counts, all that shiny stuff. It felt like progress, you know? But then I realized……
If you tuned into the Fox television network on this day (Dec. 17) in 1989 at 8:30 p.m. ET, here’s what you saw… Marge Simpson has to use the family’s gift money to get Bart’s tattoo removed.To make up the difference, Homer takes a job as a department store Santa.But things get worse when Homer…
Ripped from the headlines in Nevada: In girls high school basketball action last week, The Del Sol High School Dragons squeaked by the Cheyenne High School Desert Pigs (yes, the “Desert Pigs”). The final score 104-1. Reminds me of the time I coached the 8th-grade boys basketball team at the secondary school where I taught…
Recommended Tools 📈 Sales Ready Organization (SRO) Assessment If you’re thinking about how to bring more predictability and profit into your business, my friend Christopher Filipiak has a smart tool called the Sales Ready Organization (SRO) Assessment. I took it myself and I’m already using what it revealed to guide my 2026 planning. In just a…