Tom Ruwitch
Good morning, sunshine. I rolled out of bed to the news U.S. skier Mikaela Shiffrin is in first place after the first run of the women’s slalom finals at the Olympics. The second run started at (6:30 a.m. CT). I’m tuned in, and I’m rooting for Mikaela. When it comes to alpine skiing, she’s the…
A few hours before my meeting with Tony, I visited his website to size up his business. I filled out the “join our email list” form in the site’s footer, and a message appeared where the form used to be: “Thanks for submitting your information.” That was it. No thank you page. No follow-up email.…
Recommended Video 🎩 Leadership Lessons of the Presidents In this TEDx talk, White House reporter and author Paul Brandus looks at five U.S. Presidents and pulls out the traits that made them effective — traits any leader can use. Clear communication. Resilience after setbacks. Steady judgment under pressure. Long-term thinking. Brandus has covered presidents from inside…
“Trufflepong89” is panicking. He spent big bucks to write and publish his book. He sent 1,000 advance copies to potential reviewers. Eight replied. Four of them asked to be paid. The other four ghosted him. Poor Trufflepong shared his story in a Reddit post that ends with, “What the hell do I do?” Good question.…
Ripped from the pages of Reddit: An email that “Matt” received from an eager lead-gen vendor: Subject Line: “Saw your name in the Epstein Files” Email Body: “Hey Matt, don’t worry I’m only kidding. Just figured I’d get your attention and if you’re reading this, I guess it worked! We work with budding startups that…
Some days, more than others, you’re just happy to be alive. Yesterday was one of those days. I was in seat 14B, Southwest Flight 1397 from Philadelphia to St. Louis, staring out the window as the Boeing 737 eased toward the ground for landing when… …suddenly the plane surged upward and turned hard to the…
Recommended Video 🔥 6 Eternal Truths From 6 Dead Mad Men | Brian Kurtz If you care about direct response, human behavior, and marketing that actually works, this is required viewing.Brian Kurtz breaks down 6 eternal truths from 6 legendary marketers—men who built fortunes long before Facebook ads, funnels, or “growth hacks.” Claude Hopkins.David Ogilvy.Robert…
About five minutes into the online training I was running last night… …I realized I was using the wrong slide deck. I’d opened an old version of my presentation — totally different than the one I intended to deliver. (Uh oh!) 😮 I muddled through — winging it the rest of the way. Doing my…
Twenty-five years ago last month, I founded an email marketing software company called MarketVolt. This was before most people had heard of email marketing, much less tried it. I ran the software company (and the marketing agency I built around it) for 19 years before selling it in 2019. Then I started my current marketing…
Weird and wacky news from the wild: Motion-activated game cameras have spotted ocelots (think “little leopards”) walking through the Peruvian rain forest with opossums. Here’s why that’s wacky: Ocelots are carnivores and LOVE opossums. Not in the, “I love you; let’s hang out” kind of way. But in the “Pass the salt and pepper. I…