Tom Ruwitch
I woke just after sunrise this morning and took a long hike along the beach in Marco Island, FL. Nice way to kick off National Take a Hike Day (Nov. 17). After I finish this email and press send, I’ll join my biz buddies/peers for Day 2 of our quarterly mastermind meeting. Day 1, yesterday,…
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Here’s a new one. One of those appointment-setting firms spammed me yesterday with a twisted pitch that… …ummmmm… …impressed me with its wicked genius. The subject line was “Tom, referral candidate…” and the email started like this: “Tom, Do you guys work with smaller businesses? I run agency/consulting partnerships for Floor 9 Ventures, and I…
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I’m about to board a Southwest Airlines flight to Florida to spend a few days at a small-group mastermind meeting run by Dave Dee. Dave is an A+ marketer who recently hosted a workshop called “Present, Persuade, & Profit.” He likes to teach by doing. Dave told us he would break down the workshop we…
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My son, Jake, just moved from Fort Collins to Boulder, CO and is looking for a new gym. He checked out the 24 Hour Fitness down the street from his apartment… …but he passed because… …it’s closes Monday-Thursday at 10 p.m. (and earlier on weekends). I think it’s time for 24 Hour Fitness to consider…
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Recommended Podcast Episode  Diana Nyad on Cal Fussman’s Big Questions In 1978, when she was 28, Diana Nyad attempted to become the first person to swim the 111-mile stretch between Cuba and Key West Florida without a shark cage. She failed. She tried again and again and again and failed each time. Then, on her…
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It’s time for another episode of “Ask Tom Anything (Preferably About Marketing)” (Catchy name, huh!?) The game is simple. Reply to this email with a pressing question (preferably about marketing). I’ll get back to you as soon as I can — probably over the weekend — with a reply — including resources/gifts to help you.…
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I’ll be launching a new small-group, do-it-with-you mastermind after the holidays to help you attract more leads, engage them with captivating content, and persuade them to hire you. If you’d like to hear the details, reply to this email with “tell me more.” But first… …read on for a cautionary tale about… …the power of…
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A few months back, I met a business coach who asked for my help with email marketing. She wanted help, especially, with the follow-up emails for new followers. She said she “really struggles” with this. She shared a few of the follow-up emails she now sends, and I gave her some free advice. Then I…
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A few nights ago, I visited a brew pub with Melissa and two out-of-town guests to grab a bite and some beer. Along with our meal, we got a lesson in customer service — or lack thereof. I saddled up to the bar first. The bartender spotted me. But she didn’t greet me. She was…
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Recommended Book  They Ask You Answer This month’s selection for the Mastermind Book Club: “They Ask, You Answer” by Marcus Sheridan. From the author’s website: “They Ask, You Answer” is a business philosophy which, when embraced fully, will make you the most trusted voice within your industry. “And it begins with an obsession of understanding…
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