Why Story Power
I got lots of great feedback from subscribers after sending an email yesterday aboutĀ my humiliatingĀ Cinco de MayoĀ mishap.Ā My favorite response came from the greatĀ Michael DeLonĀ — America’s Foremost Authority on Credibility Marketing — who said:Ā “Well done! I could just picture being at the table, drinking margaritas with you… and telling you, ‘You have salsa on…
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When Dr. Ruth Allan asked me during a podcast interview to, ātell us about an embarrassing thing that happened to you,ā I didnāt hesitate. Iāve deposited piles of embarrassments in my memory bank. But Ruth was interviewing me during the first week in May, so I had to trot out the story of… My humiliating Cinco…
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Yo! Itās Star Wars Day. May the fourth be with you! (Get it!?) So dust off your Chewbacca costume. Fire up your lightsaber. And let the celebration begin! One thingā¦ ā¦I wonāt be joining you. I have nothing against the Star Wars movies. Itās not my favorite sci-fi (that honor goes to Battlestar Galactica, the 2004-09 edition), but…
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Tomorrow, I’m hosting a live workshop (on Zoom) called… How to Harness the Power of Storytelling to Boost Sales — without Pitching and Prodding When: Friday, 4/29, 11:30-12:30 p.m. EDT, 10:30-11:30 a.m. CDT. Where: Zoom. Click the button below to reserve your spot Here’s a sneak peek… I’ll share the story of a business owner who was…
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I love it when the legends praise āstory power.ā It happened again yesterday. An email from Drayton Bird. Heās a living legend ā among the most influential and successful marketers and copywriters alive. And in his email he broke down a century old ad for a mail-order business course. The ad tells āthe story of…
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On March 8, Ukrainian President Volodymyr Zelensky appeared on video before the British House of Commons. He delivered a defiant, confident speech that included these words: āWe will not give up, and we will not lose. We will fight to the end, at sea, in the air, we will continue fighting for our land, whatever…
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In case you missed, I sent an email yesterday that was bursting with dick jokes. Vance Morris dared me to do it (ā…use āoversize reproductive assemblageā in an email to your audience,ā he said). And I rose to the challenge. Thereās a big lesson in that email (you can readĀ the archived emailĀ for that)… ā¦but thereās…
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We lost a legend this week — Joe Sugarman, a copywriting great, who taught me (and countless others) tons about marketing. He wrote many great books, including The Adweek Copywriting Handbook. I pulled that book from my shelf yesterday and flung it open to the place I dog-eared long ago: Page 178. The section about storytelling.…
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Happy Belated World Storytelling Day. The big day was Sunday. I canāt believe I missed it. š I usually round up a bunch of my storytelling pals, head down to the corner tavern, and get drunk on green beerā¦ ā¦umā¦check thatā¦ Different holiday. World Storytelling Day? I donāt have any special alcohol-soaked traditions. In fact, I…
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āI donāt have an interesting story,ā Elizabeth said. Her shoulders slumped. She stared at her shoes. Elizabeth was a client. Weād discussed how storytelling captivates prospects and inspires them to act. She understood and agreed. But then she told me she didnāt have what it takes. āThereās nothing about me worth telling. My story is…
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