Repurpose
When Instagram was new, I opened an account and thought… …now what!? I wasn’t into selfies. Instagram marketing wasn’t a thing yet. I didn’t know what to photograph or why. Then I decided to look for interesting images that surrounded me. I was at home so I looked for interesting stuff in my house. I…
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Last month, I launched a free video e-course called “How to Write Emails that Sell.” Seven videos, delivered by email, one per day, over seven days. To promote the course, I shared one of the videos in an email I sent to you and on this LinkedIn post. I got lots of positive feedback for that…
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When I was in high school, no one visited the guidance counselor. I mean NO ONE. He was a creepy hippy-turned-teacher who sat alone in his third-floor office, waiting for someone to show up and ask for help. We students thought asking for help was an act of surrender. A sign of weakness. An admission…
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Hi – Last week I sent an email about the welcome message I send to new subscribers. I later realized the questions I ask new subscribers are relevant to longtime subscribers, too. So I’m reaching out to ask… Why do you subscribe to my list and open these emails? What do you hope to learn/accomplish here? Any…
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In early January, when the St. Louis Blues were in the National Hockey League cellar with the fewest points of any team, Interim Head Coach Craig Berube tore the standings from the locker room wall. Yesterday, hours before the Blues clinched the Western Conference championship and punched their ticket to the Stanley Cup Final, a…
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My friend who handles PR for a nonprofit had an annoying mystery to solve. One of her email subscribers complained that she had opted-in but was not receiving emails. Then another complained. Then another. As my friend dug into the problem, she discovered that several people on her list were marked as unsubscribed. But those…
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In 1774, King Frederick II of Prussia was ruling over a land ravaged by famine. He urged farmers to plant potatoes to end the famine. But back then, potatoes were considered livestock feed in Eastern Europe, not suitable for human consumption. So farmers defied the king and didn’t plant them… …until King Frederick changed marketing…
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I was at a concert last night and heard some lyrics that made me think: “That’s a great marketing lesson.” (I couldn’t help it. That’s where my mind goes). Here are those lyrics from an old Kris Kristofferson song called “To Beat the Devil:” If you waste your time a talkingTo the people who don’t…
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As I entered a quick shop yesterday, I noticed a guy walking out who looked down on his luck. He stopped by the door and pulled from his shirt pocket a half-smoked, crooked cigarette butt. He bent it back into shape, lit up and took a long drag. When I walked out of the store,…
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A few months ago, I asked my 21-year-old daughter to help me lug trash from the three barrels next to our house to the dumpster in the alley. She was home from college for a couple of weeks, and I thought she could pitch in. She shot me one of those looks that said, “Dad,…
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