Repurpose
Here’s a quick tip to help with email deliveries: Ask people on your email list to reply to an email and say, “I got it” (or something like that). That tiny interaction can keep your messages out of that folder where emails go to die. Not foolproof, but it can’t hurt. (By the way, why…
The people have spoken. Bjorn must die. For those just tuning in, a recap: Bjorn is my AI copywriting robot. Last month, I locked him in the broom closet after he wrote a terrible joke for one of my emails. But he escaped,Ā hijackedĀ my sales page for theĀ Story Power Profit Pack, and tried to convince people…
Yesterday, I wrote a wacky story about my AI copywriting robot, Bjorn, and my dilemma: Should I kill him or keep him? I asked you to vote ā which many of you did. (Results TBA in a few days) As she often does, my mom read my email, and replied. Her feedback is usually always…
Bjorn came back ā at least for a while. In case you missed my previous emails, Bjorn is my AI copywriting robot whoās been running wild for the last couple of weeks. I asked him last month to write a joke for one of my emails, and it was terrible. So I locked him in…
Greetings from the wild blue yonder… …above the southern tip of Greenland… …which from 38,000 feet above… …looks white. I’m flying from Frankfurt to St. Louis. Just in time for Thanksgiving with the extended family. Which brings me to the point of this email. THANKS! At the bottom of most emails, I write, “Thanks for…
Every few months my wife, Melissa, leaves me. Itās not the pack-her-bags, move-back-to-her-momās, and call-a-lawyer kind of leave me. Itās the Book-Club-in-four-days kind of leave me. And it goes like thisā¦ Tom: Itās a Wonderful Life is on TV tonight. You love that movie. Wanna watch it? Melissa (with 3-inch thick Toni Morrison novel propped on her…
Last week, Ben Settle promoted his book Breakneck Content for sale at a 20% discount. The book is all about how to crank out business-building content. As usual, Ben cranked out tons of emails to promote the sale ā at least one per day, sometimes more. I already have the book so I wasnāt shopping. But…
I’ve heard from so many people who couldn’t attend my live training at the times I’ve offered it. So I’m now offering aĀ replay of the trainingĀ that you can watch whenever you want — 24/7. It’s called “How to Harness The Magnetic Power of Storytelling to Captivate Prospects and Inspire Them to Act… So You Can…
When Instagram was new, I opened an account and thoughtā¦ …now what!? I wasnāt into selfies. Instagram marketing wasnāt a thing yet. I didnāt know what to photograph or why. Then I decided to look for interesting images that surrounded me. I was at home so I looked for interesting stuff in my house. I…
Last month, I launched a free video e-course called āHow to Write Emails that Sell.ā Seven videos, delivered by email, one per day, over seven days. To promote the course, I shared one of the videos in an email I sent to you and on this LinkedIn post. I got lots of positive feedback for that…