Repurpose
Back in high school, I had a crush on Amanda, but she had a boyfriend named Cam. A few days before her 16th birthday, she was flirting with me, bad-mouthing Cam, hinting that he was toast. So I made my move. During the birthday party at her house, I snuck up to her room with…
Did you hear the one about the ketchup bottle and the hardcore pornography site? Whoh! Settle down now. Itās not what you think. This is a G-rated story that is super-pertinent for anyone marketing a business. Turns out that the good folks at Heinz sold ketchup bottles in Germany that promoted a contest website. But…
This is the story of how a bottle of foot powder was elected Mayor of a town in Ecuador. Iām not kidding. During the 1967 mayoral election in PicoazĆ (population 4,000), a foot powder company launched an ad campaign with this slogan: āVote for any candidate, but if you want well-being and hygiene, vote for…
In Monday’s email, I recommended the new biography Leonardo DaVinci (by Walter Isaacson). Great read. Lots of interesting stories. Many business lessons. Here’s one: In 1480, monks hired Leo to create a painting of the Adoration of the Magi. Leo started the project, but he stopped before finishing. Leo imagined the perfect painting, but he couldnāt achieve that perfection.…
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