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“I Absolutely Hate Marketing…”

By Tom Ruwitch

Says a software developer on Reddit: “I absolutely hate marketing.” This guy loves to build things, lives to solve problems for clients. But he hates all the stuff he thinks he has to do to get clients — the stuff that makes him feel like “just another person trying to make a quick buck.” How…

RecomMONDAYtions ~ 2026.02.16

By Tom Ruwitch

Recommended Video 🎩 Leadership Lessons of the Presidents In this TEDx talk, White House reporter and author Paul Brandus looks at five U.S. Presidents and pulls out the traits that made them effective — traits any leader can use. Clear communication. Resilience after setbacks. Steady judgment under pressure. Long-term thinking. Brandus has covered presidents from inside…

No Clients. Now What? Here’s The Answer…

By Tom Ruwitch

“Trufflepong89” is panicking. He spent big bucks to write and publish his book. He sent 1,000 advance copies to potential reviewers. Eight replied. Four of them asked to be paid. The other four ghosted him. Poor Trufflepong shared his story in a Reddit post that ends with, “What the hell do I do?” Good question.…

This is The WORST Way to Get My Attention…

By Tom Ruwitch

Ripped from the pages of Reddit: An email that “Matt” received from an eager lead-gen vendor: Subject Line: “Saw your name in the Epstein Files” Email Body: “Hey Matt, don’t worry I’m only kidding. Just figured I’d get your attention and if you’re reading this, I guess it worked! We work with budding startups that…

RecomMONDAYtions ~ 2026.02.09

By Tom Ruwitch

Recommended Video 🔥 6 Eternal Truths From 6 Dead Mad Men | Brian Kurtz If you care about direct response, human behavior, and marketing that actually works, this is required viewing.Brian Kurtz breaks down 6 eternal truths from 6 legendary marketers—men who built fortunes long before Facebook ads, funnels, or “growth hacks.” Claude Hopkins.David Ogilvy.Robert…

Tonight Only: Turn Your Expertise Into More Clients

By Tom Ruwitch

Twenty-five years ago last month, I founded an email marketing software company called MarketVolt. This was before most people had heard of email marketing, much less tried it. I ran the software company (and the marketing agency I built around it) for 19 years before selling it in 2019. Then I started my current marketing…

RecomMONDAYtions ~ 2026.02.02

By Tom Ruwitch

Recommended Video 🔥How To Fix Your Attention Span (Before It’s Too Late) Your attention is under attack. In this short video, Daniel Pink lays out a simple, science-backed way to get it back before it slips away for good. Five practical steps you can use today to focus longer, think deeper, and actually finish what…

Invitation

By Tom Ruwitch

If you’ve written a book… …or you’re thinking about writing one… …join me this evening (Wednesday 1/28) for The Book Profit Plan — 3 Ways to Turn Your Book into More Profits in 2026. I’ll show you how authors use their book to attract leads, land more clients, and boost profits — without tech headaches…

Thomas Edison’s Biggest Flop

By Tom Ruwitch

Fun fact about Thomas Edison: He was obsessed with concrete. Long after he invented the light bulb and phonograph, Edison tried to “reinvent” the American home. Concrete houses. Concrete bathtubs. Concrete cabinets. Concrete furniture. Even concrete pianos. Cost-effective. Durable. Fireproof. Permanent. Edison built prototypes and molds. And then he tried to license the molds to…

RecomMONDAYtions ~ 2026.01.26

By Tom Ruwitch

Recommended Reading 🔥 52 fascinating people reveal the tiny habits that changed their lives Thanks to Austin Kleon for pointing me to this article which I found entertaining, head-scratching, and useful. My favorite on the list: #26. Recommended Tool 🎥 PromptSmart This is my favorite teleprompter app for shooting video with notes or scripts. The…