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The George Clooney Method for Growing a Business

By Tom Ruwitch

Here’s a true story about audience-building. Read on if you want to attract more followers and turn them into clients… Before he became the voice behind George Clooney, Dan Tyminski was a best-kept secret — a guy with great chops and a small audience. He joined Alison Krauss’ band, Union Station, as a guitarist and…

RecomMONDAYtions ~ 2026.03.16

By Tom Ruwitch

Recommended Videos 💡 Jeff Walker: This Skill Will Feed You for Life I love many things about this video. Here’s my favorite: “(Marketing) is nothing more than attracting your ideal people into your world and then being able to make an effective offer in a congruent, gracious way so that they want to step forward…

RecomMONDAYtions ~ 2026.03.09

By Tom Ruwitch

Recommended Book 📚 The 10 Commandments of Con Men… I was already an avid reader of John Bejakovic’s emails when I picked up his book “The 10 Commandments of Con Men, Pickup Artists, Magicians, Door-to-Door Salesmen, Hypnotists, Copywriters, Negotiators, Political Propagandists, Stand Up Comedians, and Oscar-Winning Screenwriters.” I read the book in one-sitting. The next…

My Unrequited Love Story

By Tom Ruwitch

When I was younger (and lonelier), I wrote a song called “Unrequited Love.” I wrote it a few weeks after a blind date. I thought the date went well. I called her — several times. Left messages suggesting a second date. No reply. No more dates. Sad story. I’m thinking of writing a similar song…

A Cure for Funnel Dysfunction

By Tom Ruwitch

Oops! This happened again… I signed up for an author’s email list yesterday, got a generic “thanks for subscribing” message on his website, and then received an email confirming I was on the list. That’s all. Nothing else. No follow-up message. No effort to build a relationship with me. (No wonder he’s struggling to grow…

Is This The Punniest Holiday Ever?

By Tom Ruwitch

Today is the fourth of March. Betcha didn’t know today is also March Forth and Do Something Day. March forth on March Fourth. Get it? Word nerds call that a homophonic pun. “Homo” as in same. Phonic as in “sound.” Two words that sound the same but have different meanings. Wordsmiths call that funny (Come…

RecomMONDAYtions ~ 2026.03.02

By Tom Ruwitch

Recommended Article and Video ️⭐ What Does it Mean to Be Wealthy In a recent session with business owners, I asked attendees to tell me the difference between “prosperity” and “profits.” The consensus: Profit is simply a measure of money; prosperity is about how you experience life. I was thinking about that discussion when I saw…

The Surprising Downside of Scripting Your Presentation

By Tom Ruwitch

To script or not to script? That is the question. You’re preparing a webinar or sales presentation, and you want to cover all the bases. You don’t want to leave out any of the important bits. You don’t want to stumble at critical points. So do you memorize a script and deliver your lines? Or…

Watch This if You Struggle to Turn Leads Into Clients

By Tom Ruwitch

I have a brand new video you’ll want to watch if you ever struggle to turn leads into clients. Many business owners burn time and money to get new leads — then watch their investment disappear when they fail to follow-up and nurture them properly. This video is a mini-masterclass where I share the simple blueprint that turns those…

RecomMONDAYtions ~ 2026.02.23

By Tom Ruwitch

Recommended Video 🥂 The Secret Ingredients of Great Hospitality | Will Guidara A $2 hot dog helped make Eleven Madison Park the #1 restaurant in the world. Not because of the food. Because of what it meant. In this brilliant TED Talk, restaurateur Will Guidara explains the concept of “unreasonable hospitality”—the idea that people don’t remember…