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Hey Boss, Are You a Judger or a Learner?

By Tom Ruwitch

When I started my first business and supervised employees, I would often think, “Why can’t they just get it right?” I’d “delegate” a project, and when my employees stumbled or got stuck, I’d blame them. But I was the one who was stuck. I suffered from what Atiba de Souza calls the Judger Mindset — blaming my team…

Escape The Ever-expanding Task List

By Tom Ruwitch

I used to wake most mornings with a to-do list longer than the list from the morning before. The ever-expanding task list. Too much to do. Too little time. Sound familiar? Try as I might, I couldn’t outrun it. I thought this was the price business owners paid for living the “entrepreneurial dream.” Even after…

Do You Live in a Van Down by The River?

By Tom Ruwitch

Pedro was living the dream. His HVAC repair company was thriving. Revenue was up. The phone kept ringing. But it wasn’t always sunshine and roses — especially after hours. At 11 PM, his phone would buzz: “Boss, I don’t know how to handle this repair. What should I do?” At 6 AM, another call: “The customer is…

RecomMONDAYtions ~ 2026.01.19

By Tom Ruwitch

Recommended Event 🔥 Vision 2 Reality Is an Internal OS Upgrade For over 15 years, Dixie Gillaspie and I have met weekly to co-create, challenge each other, and sharpen our work. If you’ve benefited from Story Power Marketing, you’ve already felt some of that influence. One thing we’ve seen consistently: High performers don’t stall because they…

Prison Party Fail (and Biz Lesson For You)

By Tom Ruwitch

Ripped from the headlines… …the prison party that never happened. In December, guards at Lee Correctional Institution in Bishopville, S.C. found a pile of goodies in the prison yard — crab legs, steak, Old Bay seasoning, cigarettes, and two bags of weed — plus the drone that delivered them. You know the old saying: “One…

RecomMONDAYtions ~ 2026.01.12

By Tom Ruwitch

Recommended Reading 💡 Beware of “thoughtstipation,” Thanks to Tom Fishburne (a.k.a. The Marketoonist) for telling me about this LinkedIn post from Ann Handley who nails one of the problems with AI: “Thoughtstipation happens when we skip the messy, human part of creativity—the part where we meander, doodle, ramble, reflect…” ✒️ Why Great Creators Noodle, Doodle, and Jot…

The #1 Reason Prospects Tune Out and Move On

By Tom Ruwitch

I don’t have many nightmares, but when I do have them, they’re usually about college. They go like this: I wake in my dorm, roll out of bed, and realize my history final is TODAY… …but I haven’t attended a single class… …or read a single book. Oh! The horror! I forgot to cram for…

Why Amazon Book Sales Won’t Build Your Business

By Tom Ruwitch

The following question landed in my inbox recently from a business owner who’s struggling to turn his book into clients: *** “Hey Tom — How do I get the names and emails of people who buy my book on Amazon? I’ve made a few sales. But I don’t know who the buyers are.” *** Short…

RecomMONDAYtions ~ 2026.01.05

By Tom Ruwitch

Recommended Reading 🍏 Steve Jobs’s 6-Step Rehearsal Process He Used for Every Presentation Thanks to Dave Dee for telling me about this article. A longtime Apple designer breaks down the exact 6-step rehearsal process Steve Jobs used before every big presentation. You’ll get a peek behind the curtain at how he started early, rehearsed like a…

RecomMONDAYtions ~ 2025.12.29

By Tom Ruwitch

️Recommended Video ⛔ 404, the story of a page not found Two reasons I love this video: 1) It’s a TED talk that lasts less than 5 minutes. Not the typical 18-minute journey 2) It offers some funny, yet valuable advice. We all hate 404 pages, but Renny Gleeson shows why that moment of frustration is…