Recommended Resources
I’m under the weather today 🤒. So I spent the morning in bed, reading a book I can’t put down. It’s called Read This or Die by Ray Edwards, and it’s this month’s selection for the Mastermind Book Club. I’m feeling better than earlier so I dragged myself out of bed and planned to write an afternoon edition…
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In a moment, I’m going to tell you how to get a free copy of my upcoming book. But first… …another sneak peek, this from Chapter 7… I asked ChatGPT recently, “How often should I sell in my emails?” The robot hemmed and hawed a bit before saying, “A common approach is to follow the…
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Podcast (Recommended Listening)  Cal Fussman and Sally Jenkins re: Best Takeaways from SportsThe latest episode of Cal Fussman’s Big Questions podcast. He interviews Sally Jenkins, an award-winning sports writer, whose new book, The Right Call, explores the qualities that help top athletes and coaches achieve greatness. Citing greats such as Bill Belichick, Peyton Manning, Michael Phelps, and more, Jenkins…
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My friend Virginia Muzquiz is a referral marketing master. But when it comes to creating marketing emails, she couldn’t get her mojo working. So she signed up for my Content Marketing Masters program and… …well… …let’s hear Virginia describe it… “Today was the first day I wrote an email for my list and experienced pleasure while I…
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When Dixie Gillaspie was growing up in Kansas, her father used to say, “Dixie, get your head out of the clouds.” Dixie refused. “I don’t want to get my head out of the clouds,” Dixie recently told me, “Because my ‘head in the clouds time’ to anybody else might look like idle daydreaming. For me,…
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Article Indiana Jones and a Super Simple SEO Hack“The Holy Grail of SEO isn’t a secret algorithm or magic keyword potion. It’s about understanding what people are REALLY searching for.” So says my pal Adam Kreitman who (understatement alert ) knows what’s he’s talking about when it comes to marketing — especially the search engine part.…
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About 10 minutes into my interview with Ann Carden for her Raise Your Bar Summit, she asked me about common mistakes people make when weaving stories into their marketing. And I was off! Holy-moly, there are so many. And I covered ’em like Mrs. Butterworth’s on a stack of pancakes. Ann will release that interview tomorrow —…
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Article  Are You Making This LinkedIn Mistake?Ted Prodromou is a LinkedIn master. This article is for those who want LInkedIn to work for them, but haven’t figured out how. A great, short read, loaded with lessons. Events  Mastermind Book Club re: How to Write One Song(Thursday, August 24, 2:30 PM ET) Speaking of Ted Prodromou, join…
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I met last week with a financial planner who wants to run a live seminar. His plan: Attract new leads to the seminar, encourage attendees to schedule a free consultation, and convert those who sign-up into clients. I asked: “And what about those who attend but don’t sign up for the consultation?” “F%c#-’em,” he said.…
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You’re Invited… Â The Raise the Bar SummitI’m very choosy about the events I associate with. When Ann Carden invited me to speak at her event, I jumped at the chance — because Ann is a business coach I respect and she filled the speakers roster with so many other great people. You can register now…
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