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All Great Marketers Must Possess This Quality…

By Tom Ruwitch

When it comes to being a great marketer, nothing is more important than… …what? … … … … … … … … … The answer: Insatiable curiosity. So says Brian Kurtz in his book Overdeliver… …and I agree. From Chapter 6 of Overdeliver: “If a copywriter I’m considering hiring doesn’t ask me for a ‘list history’ (every…

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RecomMONDAYtions ~ 2023.10.23

By Tom Ruwitch

Recommended Book  All the Light We Cannot SeeI usually recommend nonfiction/business books, but I’m making an exception today to share one of my all-time favorite novels. This is the story of a blind French girl and a German boy lives intertwine during World War II. I  this book. And I learned yesterday: it has been made…

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Go Ahead. Swipe Others’ Stuff. Here’s Why…

By Tom Ruwitch

I came across a cool quote yesterday from Carla Bley. She was a jazz pianist and composer who passed away earlier this week, Austin Kleon shared her words in his newsletter: “Listening is how I started. I didn’t start when I was a piano player. I didn’t start as a composer. I started as a listener.”…

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🐻 What Bears Know… That Marketers Oughta

By Tom Ruwitch

I was talking the other day to a great marketer whose wife loves to go on adventures in the woods… …hikes on backcountry trails where, as he told her… …people have died. “Hikes in the woods? No thanks,” he said. “Remind me not to invite you to our next backcountry fishing adventure,” I said And…

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Look, Ma, I’m on “TV” (Watch and Get a Gift)

By Tom Ruwitch

Wouldn’t you know it… I make my “TV” debut… …and my mama is on a boat in some Norwegian fjord, gazing at the northern lights, and doesn’t have a clue. She’ll have to watch when she returns home… …but you can watch right now… Actionera TV is live in your favorite app store, and I’m…

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Invitation to Meet a Marketing Legend

By Tom Ruwitch

I remember the first time I read Brian Kurtz’s book “Overdeliver” and got to the part where he refers to your email list as “your online family.” I thought, “What a great way to describe your list!” Kurtz’s idea: Your list is not some inanimate asset. It’s a collection of human beings — all who…

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overdeliver

RecomMONDAYtions ~ 2023.10.16

By Tom Ruwitch

Recommended Resource  The Financial Freedom Formula E-BookI’ve met more than a few “successful” business people who are not financially free. They wonder if their money will last through retirement. They work extra hours because they need the extra dough. They worry they have to sacrifice one thing in their life to afford something else they want or…

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A Subject Line that Stinks More Than Blue Cheese 😷

By Tom Ruwitch

The email from Rocky screamed at me from my spam folder… …with a subject line so stinky I had to share it with you: “Re: #Give me Appointment Please…!!” I opened the email (only because I thought I’d write an email about it)… …and found a pitch for credit card processing services. My reaction: No…

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How to Evolve Beyond Paint-by-numbers Marketing

By Tom Ruwitch

We interrupt our regularly scheduled programming to bring you this important announcement: You still have time to register for today’s free masterclass, How to Turn Your Book (or Other Content) Into a Lead-Attracting, Client-Generating Machine. Details and registration here. Now, back to our program… After seeing Lucinda Williams in concert on Sunday, I bought her memoir, Don’t Tell…

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A Success Secret From “The World’s Greatest Salesman”

By Tom Ruwitch

First, a quick correction… In yesterday’s email, I said this Thursday’s masterclass would be on June 12… …which doesn’t make any sense… …because we’re in October… …meaning this Thursday’s masterclass is actually on October 12 (2:30 p.m. ET, 1:30 p.m. CT). So if you want to attend the training called… …How to Turn Your Book (or Other Content) Into…

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