Recommended Resources
I remember hearing the great Dan Kennedy once say something like this: “You’re not a plumber. You’re a marketer, promoting plumbing services. “You’re not a lawyer. You’re a marketer, promoting legal services. “You’re not an executive coach, you’re…” (You get the point, right?). I told that story yesterday to loyal reader June (an executive coach) after she…
I’ve spent the past few minutes writing a big, long entertaining email about The 2025 Black Friday Vault… …but I crumpled it up, tossed it in the trash, and decided to keep this short, sweet, and simple. The 2025 Black Friday VaultĀ is the best-est, yumdillyicious-est, WOWza-rific-est offers in this or any galaxy. The details… ā£ The…
This thing is under lock and key until 12 a.m. Thursday. But I figure I can give you a sneak peek so you’re ready when the doors open. š¤«Ā Look… John McIntyre asked me and 10 other top copywriters — John Carlton, Doberman Dan, John Bejakovic, and many others — to contribute premium products for: 2025ās…
A story about Pablo Picasso, ripped from the pages of “Pricing Genius” by Alastair Dryburgh… Picasso was sitting at a Paris cafe when a wealthy woman walked by and noticed him. She asked him to paint her portrait. “I’ll pay you whatever you want,” she promised. Picasso grabbed a menu, borrowed a pencil from a…
Recommended Listening šļøĀ Easy Ways to Create Great Sales Stories When David Garfinkel invited me to be on his Copywriters Podcast, I jumped at the opportunity to trade insights with “The World’s Greatest Copywriting Coach.” We discussed it all… You can hear the episode wherever you get your favorite podcasts or onĀ David’s podcast website. You can…
On Reddit this morning, I saw a post with the following headline: What does your content creation system look like? I bet a lot of people see that and think, “WHAT content creation system?” How about you? Do you have a system? What does it look like? Does it work? In a recent live training,…
Yesterday, I shared a story about a veteran who shed a tear as 18,000+ hockey fans cheered him and others who served. That email did not include a call-to-action. No request to reply. No download offer. No event registration. No product for sale. It was the first time in months I sent an email without…
Recommended Listening šļøĀ Rick Rubin: The Spiritual Secret to Limitless Creativity Rick Rubin is one of my musical heroes. He’s a producer who has collaborated with greats across multiple genres — Johnny Cash, Red Hot Chili Peppers, Run D.M.C., Tom Petty, The Beastie Boys, The Avett Brothers, Adele, etc. etc. etc. And he’s a scholar —…
James wants to write some emails to attract prospects and inspire them to hire him. But he’s stuck. So he turned to Reddit where he asked how to conquer writer’s block. “Iāve spent too much time time staring at blank pages in the past,” James wrote. One guy suggested he “go for a walk.” Another…
I met yesterday with a business owner (let’s call him “Bill”) who hates the idea of “funnels.” The very word makes him cringe. So many pitchy pests using funnels to dish out their over-hyped offers with inflated promises, Bill said. He doesn’t want any part of that. I get it. How about you? Have you…