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RecomMONDAYtions ~ 2025.12.22

By Tom Ruwitch

Holiday History šŸŽ…šŸ»Ā Shopping for Santa Claus: Origins of Macy’s and the Holiday Icon Macy’s introduced the department store Santa more than 150 years ago. It was not the only innovation the store introduced to attract parents and children during the holiday season. ThisĀ articleĀ tells the story. It is loaded with business lessons. Holiday Humor šŸŽ…šŸ»Ā “Santa is…

RecomMONDAYtions ~ 2025.12.15

By Tom Ruwitch

Recommended Tools šŸ“ˆĀ Sales Ready Organization (SRO) Assessment If you’re thinking about how to bring more predictability and profit into your business, my friend Christopher Filipiak has a smart tool called the Sales Ready Organization (SRO) Assessment. I took it myself and I’m already using what it revealed to guide my 2026 planning. In just a…

A Fast Way to Spot the Money Leaks in Your Business

By Tom Ruwitch

I’m usually skeptical of those online assessments where you answer a few questions and then get “all the answers.” So when my friend and colleague Christopher Filipiak asked me to try The Sales Ready Organization (SRO) Assessment, I braced for the worst. “Sure, I’ll give it a look,” I told Chris, all while thinking, “Ugh! Not…

RecomMONDAYtions ~ 2025.12.08

By Tom Ruwitch

Recommended Video šŸ“ˆĀ Just Get Started! Moving From Learning To Doing Jeff Walker breaks down the gap between knowing and doing — and why the only real fix is to start before you feel ready. It’s a short, honest reminder that your first steps won’t be perfect, and that’s the whole point. Worth a watch if…

RecomMONDAYtions ~ 2025.12.01

By Tom Ruwitch

Recommended Humor šŸ”Ā Chasing the Algorithm If you’ve ever found yourself trying to decode how to get your posts and ads seen on Facebook and other social media sites, you have to see thisĀ cartoon and postĀ by Tom Fishburne (a.k.a. The Marketoonist). So much wisdom and humor in this. Recommended Video šŸ˜‚Ā The Power of Laughing at Ourselves…

Dumb Holiday Thief & Great Holiday Offer

By Tom Ruwitch

My favorite holiday shopping story… The setting: A big box store in Belleville, Illinois in 1993. A customer leaves her credit card behind after buying a bunch of holiday gifts. Instead of returning the card to the customer, the clerk keeps the card and uses it to pay for a holiday shopping spree at the…

Is Your AI-generated Copy Any Good?

By Tom Ruwitch

See if this story rings a bell… You open your laptop. Cursor blinking. “I should send an email…” 30 minutes later, you’ve written three sentences. Deleted two. Stared at your inbox. Checked LinkedIn. Made coffee. Still nothing worth sending. So you do what everyone else is doing. You ask ChatGPT to write it for you.…

RecomMONDAYtions ~ 2025.11.24

By Tom Ruwitch

Recommended Software šŸŽ™ļøĀ Letterly Speech to Text I’ve tried lots of apps to turn speech to text, and was never satisfied until I triedĀ Letterly. It’s a mobile and desktop app that records your voice, turns it to text, and then uses AI to transform that text into organized notes, posts, or whatever you want. Use it…

You’re a Copywriter (Whether You Know it or Not)

By Tom Ruwitch

I remember hearing the great Dan Kennedy once say something like this: “You’re not a plumber. You’re a marketer, promoting plumbing services. “You’re not a lawyer. You’re a marketer, promoting legal services. “You’re not an executive coach, you’re…” (You get the point, right?). I told that story yesterday to loyal reader June (an executive coach) after she…

The Biggest, Bestest Black Friday Deal of The Season…

By Tom Ruwitch

I’ve spent the past few minutes writing a big, long entertaining email about The 2025 Black Friday Vault… …but I crumpled it up, tossed it in the trash, and decided to keep this short, sweet, and simple. The 2025 Black Friday VaultĀ is the best-est, yumdillyicious-est, WOWza-rific-est offers in this or any galaxy. The details… ‣ The…