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Join The Club…

By Tom Ruwitch

No story today, just a thought… “It is much easier, as well as far more enjoyable, to identify and label the mistakes of others than to recognize our own.” Daniel Kahneman said that on the first page of his book, Thinking Fast and Slow. Wise insight — the first of many in this book. Slow down…

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RecomMONDAYtions ~ 2024.01.08

By Tom Ruwitch

Tampa, Florida; (2023.11.04)#allthisusefulbeauty Recommended Reading  Thinking Fast and Slow by Daniel KahnemanRead this book, and you’ll understand better how human beings think and make decisions. That includes how YOU think and make decisions. Why bother? So you can make informed decisions more and guess less. So you sell more by anticipating what motivates prospects. So…

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RecomMONDAYtions ~ 2024.01.01

By Tom Ruwitch

“Turkey tail” mushroom on fallen tree trunk (Huzzah Creek flood plain; Crawford County, MO; 2023.12.27)#allthisusefulbeauty Happy New Year Welcome to 2024. I hope you had a wonderful, restful, rejuvenating holiday season. I did. Lots of great family time with Melissa, our twins (Maddie and Jake), and our Crazy-Doodle, Moose. Long hours in front of the…

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RecomMONDAYtions ~ 2023.12.18

By Tom Ruwitch

Recommended Viewing  Humor: Serious BusinessThree Stanford professors walk into a room and… …deliver some important insights on why we should weave humor into our business. Viewing time: 5 minutes. Well worth it. Podcast  How to Claim Your Stage to Maximize Your Impact (with Adriana Baer)Adriana Baer is a public speaking coach for leaders and rising…

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RecomMONDAYtions ~ 2023.12.11

By Tom Ruwitch

Business Humor 😂 Consumer Privacy – The Holiday EditiionTom Fishburne (a.k.a. The Marketoonist) does it again. A funny cartoon and insightful post… Podcast  How to Turn Past Experiences Into Career and Business-Building Narratives (with Annie Margarita Yang)Annie Margarita Yang is a money-saving guru with over a million YouTube views, and she’s also the bestselling author of…

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lead magnet

Bestselling Author’s Lead Magnet is Brilliant, But…

By Tom Ruwitch

In preparation for the free masterclass I’m running today (“How to Create Prospect-Attracting Lead Magnets…“)… …I’ve been searching high and low for great examples. That led me to Adam Grant’s website. He is a New York Times bestselling author of six books, including his most recent, “Hidden Potential – The Science of Achieving Greater Things.”…

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An Invitation to Learn From my Mistakes…

By Tom Ruwitch

One of the reasons I’m hosting a free masterclass about lead magnets (Thursday, Dec. 7 2 p.m. — register here)… …I want you to learn from my lead-magnet mistakes. An example of one of my lead magnet failures from the early days: Soon after I started my email marketing software company, MarketVolt, in 2001, I attended…

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RecomMONDAYtions ~ 2023.12.04

By Tom Ruwitch

You’re Invited  How to Create Prospect-Attracting Lead Magnets AND Business-Generating Follow-Ups — Quickly & Easily With the right lead magnet (free giveaway), you can attract ideal prospects. With smart, automated follow-up, you can engage those prospects and inspire them to buy. In this free masterclass, I’ll reveal: ✓ Quick, easy ways to create a powerful,…

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Join us Today (Oprah-inspired, Legend-endorsed)…

By Tom Ruwitch

It’s not everyday that a marketing legend applauds you for doing something that would “make Oprah proud.” But chalk one up for Ted Prodromou and me. That happened earlier this month when the great Brian Kurtz wrote this post about the Mastermind Book Club. If you’ve never attended a Book Club meeting, today’s your chance. 2:30 p.m.…

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RecomMONDAYtions ~ 2023.11.27

By Tom Ruwitch

Recommended Article  Don’t Mistake Audience Size for Revenue Potential Which metrics matter? Neil Patel answers in this must-read article. It reveals how to avoid the “vanity metrics” trap and measure what really matters. Recommended Resource  Pabbly – A Great Alternative to Zapier Like Zapier, Pabbly is an online platform to build marketing automations. I’ve used Zapier…

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