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You’re Invited (Today)…

By Tom Ruwitch

If you’re free today at 3 p.m. CENTRAL, here’s an idea… Be my guest as I reveal… 9 secrets to write client-attracting, story-powered content (the Joe Sugarman way). Here’s what you’ll learn… Eight “magic” words that transform readers from tuned-out do-nothings to turned-on buyers The single, most important thing your copy needs to keep prospects’…

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Monday Mash-Up ~ 2022.03.28

By Tom Ruwitch

Joe+Joe — Polish Interviews Sugarman + You’re Invited… + The Implied Trade-Off with Loyalty Programs + Is Persuasion Legal? Ethical? Where Do You Draw the Line + The Medicine Man by Keb’ Mo’ + Tom Peters Says “Think Small!”

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I Missed the Holiday. Here’s a Pot o’ Gold to Make up For It…

By Tom Ruwitch

Happy Belated World Storytelling Day. The big day was Sunday. I can’t believe I missed it. 🙁 I usually round up a bunch of my storytelling pals, head down to the corner tavern, and get drunk on green beer… …um…check that… Different holiday.  World Storytelling Day? I don’t have any special alcohol-soaked traditions.  In fact, I…

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Monday Mash-Up ~ 2022.-03.21

By Tom Ruwitch

How to Make Your Business Grow Without Being a Braggy, Bigshot Bro + How Content Marketing Has Evolved + Is Persuasion Legal? + 9 Strategies To Make Content Creation Effective And Enjoyable + Prepare for the BEST

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How to Turn “Yawns” to “Yeses” When You Ask for Email Signups

By Tom Ruwitch

Want to know one of the best ways to inspire more qualified prospects to join your email list? Sell them on the idea of subscribing.  Seems kind of obvious, doesn’t it?  Yet so many business people undersell their emails.  They put a little form on their site with a headline “Join our email list” (or…

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How to Build Your Email List with the Right Prospects

By Tom Ruwitch

I’m hosting a free workshop tomorrow (Thursday, March 17)  at 3 p.m. EST, 2 p.m. CST) called: 5 Ways to Build Your Email List with the Right Prospects. This is a 5in25 presentation – five tips in 25 minutes – followed by discussion and Q&A.  If you want to join us, sign up here. 

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Mastermind Book Club is live. Join now…

By Tom Ruwitch

The Mastermind Book Club is live. And You’re invited… Go to MasterMindBook.club to join. Ted Prodromou and I started the club to help ourselves (and YOU) turn all those books we read into business-advancing action.  Here’s how it works… Ted and I will choose a book every month.  We will share insights they draw from the books. Community…

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Monday Mash-Up ~ 2022.03.14

By Tom Ruwitch

Goodreads is a Great Resource for Book Lovers + How the Chandlers Built Goodreads + How to Accomplish More in Less Time + Setting the Table + …from Albert Einstein

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This Book Proves the Power of Rapport-Building

By Tom Ruwitch

When I make a new connection on LinkedIn, I usually send a direct message ice-breaker to build rapport with the person. Often I’ll say, “Please tell me something about you that I wouldn’t know by reading your profile…” and then I share something about myself.  I got that idea from Ted Prodromou (America’s Leading LinkedIn…

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This Club Will Break All The Rules — in a Good Way

By Tom Ruwitch

Every few months my wife, Melissa, leaves me. It’s not the pack-her-bags, move-back-to-her-mom’s, and call-a-lawyer kind of leave me.  It’s the Book-Club-in-four-days kind of leave me.  And it goes like this… Tom: It’s a Wonderful Life is on TV tonight. You love that movie. Wanna watch it?  Melissa (with 3-inch thick Toni Morrison novel propped on her…

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