Recommended Resources

Categories

Cringey AI or Clever AI? You Choose…

By Tom Ruwitch

Speaking of cringey ways to use AI, get this… In China, some of the broken-hearted are creating AI-powered “digital replicas” of their exes so they can continue to chat like a happy couple, long after the break-up. To make your very own AI-Ex, take some chat transcripts, old emails, social media posts, and photos. Mix…

RecomMONDAYtions ~ 2026.05.18

By Tom Ruwitch

Recommended Podcast Combining Strategy, Tech, and Team to Scale Your Coaching Business! I love Marc Mawhinney’s “Natural Born Coaches” podcast. So it’s always an honor and pleasure to be his guest. We unpacked the framework I use to help coaches scale without drowning in software, half-finished funnels, or AI slop that sounds like everyone else.…

Paul Cézanne, Dan Kennedy, and You: A Cure for Commoditization

By Tom Ruwitch

Paris, France. 1863. The most powerful art institution in Europe, Salon de Paris, has rejected more than two-thirds of that year’s submissions… …because they don’t fit the mold. So, on this day (May 15) that year, a bunch of rebel artists open their own exhibition and call it Salon des Refusés (The Exhibition of Rejects).…

🤩 A Rare Chance to Hang Out With Dan Kennedy… For Free

By Tom Ruwitch

Dan Kennedy doesn’t do email… …or free events. For 30+ years, if you wanted to reach the most influential direct response marketer alive, you sent him a fax. He’d fax you back. Or mail you a typed letter. He’s the guy who trained Russell Brunson, Frank Kern, and most every name you’d recognize in direct…

I Bought John’s Book (5X). Here’s Why…

By Tom Ruwitch

A few days ago, my friend John Bejakovic sent an email to his list that was so good I immediately replied to him and asked if I could share it with my online family. John said “yes,” and here it is… Subject Line: Prediction about the world by the end of 2027 Last night, as…

Lemme Know if You Like This Limerick…

By Tom Ruwitch

It’s National Limerick Day. 🥳 To celebrate, I’m giving away a free video e-course called “7 Secrets to Write Emails That Sell.” 7 videos, loaded with business-building tips, delivered to your inbox over 7 days. Poetic details below… If your emails fall flat as the floor, And your readers just snore and ignore, There’s a fix…

RecomMONDAYtions ~ 2026.05.11

By Tom Ruwitch

Recommended Video 30 Days Content in 30 Minutes | Social Media Strategy for Business Owners Aaron Witnish is a master at helping business leaders create client-attracting social content at scale without all the headache and hassle. Here’s a presentation he delivered last year that shows you how to do it. Another Recommended Video  Yours Truly…

Does This Picture Remind You of You?

By Tom Ruwitch

Here’s a picture I made yesterday (with help from Google Gemini). Reminds me of lots of business owners I know, especially ones who have a book, podcast, or other “marketing asset” they wish to turn into clients. I’ll show and discuss that picture during this evening’s free training: “Turn Your Book Into More Clients, 3X…

Me Stupid, Not Tricky. Here’s The Story…

By Tom Ruwitch

Since AI became a thing, I’ve heard more than a few would-be goo-roos say you should litter your AI-generated content with typos and misspellings… …so readers (and AI detectors) think a human wrote it. That’s a stupid marketing trick. Don’t do it. First, typos don’t fool AI detectors. I know humans who have tested it.…

Is Your Book a Client Magnet or a Paperweight?

By Tom Ruwitch

Short one today… If you’ve written a book (or plan to), this is for you. Your book can be a client magnet — if you know how to use it. Most authors don’t… so they keep chasing leads the hard way while their book just sits there, doing nothing. This Thursday (May 7) at 6:30…