Recommended Resources
Since AI became a thing, I’ve heard more than a few would-be goo-roos say you should litter your AI-generated content with typos and misspellings… …so readers (and AI detectors) think a human wrote it. That’s a stupid marketing trick. Don’t do it. First, typos don’t fool AI detectors. I know humans who have tested it.…
Short one today… If you’ve written a book (or plan to), this is for you. Your book can be a client magnet — if you know how to use it. Most authors don’t… so they keep chasing leads the hard way while their book just sits there, doing nothing. This Thursday (May 7) at 6:30…
Recommended Reading The daily email model is on its way out When John Bejakovic’s emails hit my inbox, I stop what I’m doing and I read them. They’re that good. On Saturday, I received one I had to share. A big-time marketer told John “daily email is dead.” John argues otherwise and offers proof. This…
I’d like to share a gift with you… …inspired by David Byrne. Here’s the backstory… Yesterday, I told you about attending Byrne’s concert on Tuesday and being blown away. After writing that email yesterday morning, I decided to buy tickets and see him again last night. Same set of songs. Same visuals. Same show. Still,…
Tech Tip Make Sure Your Emails Are Configured Properly I recently installed an extension in my Chrome browser called Email Detective that can check any email in my inbox and tell me whether the technical stuff is right. You don’t need to know what “SPF,” “DKIM” and “DMARC” are. But you need to make sure…
According to ancient historians, today — April 24 — is the day the Greeks used a giant wooden horse to conquer the Trojans. Here’s the story, as told by Greek and Roman historians… April 24, 1184 B.C. The Greeks had been camped outside Troy for 10 years. It was a stalemate. Their best warrior, Achilles,…
Ten years before he published his book The Most Powerful Sentence of All Time, Neil Gordon barely scraped by as a rideshare driver. Neil’s consulting business wasn’t paying the bills so he moonlighted with Lyft. Today, he’s a bestselling author with a thriving consulting business. His book is a fable. And like most great business…
Tech Tip Control of Your Domain to Avoid Digital Nightmares You probably have registered one or more domains for your website. But if you needed to make changes to where those domains point, do you have access to do that? Too many business owners hand over the keys to their kingdom and lose control so…
Recommended Resource Craft: More than a Notetaker, Less Complex Than Notion If you’re looking for an application for note-taking, document management, task tracking, white-boarding, journaling, and more — but you don’t want an overly complex app like Notion — Craft may be the solution. Available on Mac, Windows, iPhone, Android, and the Web, Craft is…
Recommended Resource The Unofficial LinkedIn Algorithm Guide for Marketers I recently downloaded the The Unofficial LinkedIn Algorithm Guide for Marketers from Trust Insights and found it very useful. It cuts through the guru noise and explains how LinkedIn’s AI-driven system actually evaluates your content. Updated through March 2026, it includes three practical checklists — for…