Recommended Resources
On Monday I promised you a story and a link. Here’s both. My friend Kim Krause Schwalm has been threatening to retire for years. I’d believe it for a week. Then she’d land another control, launch another training, or mentor another copywriter to a breakout year. The retirement talk would quietly disappear. This time it’s…
Breaking News Legendary Copywriter Plans to Open Her Vault My friend Kim Schwalm is one of the best direct-response copywriters alive. She has beaten the legends. She has written controls that ran for a decade. She has quietly helped generate close to a billion dollars for the companies smart enough to hire her. And after…
Here’s the big idea in Joey Coleman’s book Never Lose a Customer Again: “The typical business does a great job of getting the attention of the customer and persuading them to buy, but then does very little to create a meaningful or remarkable experience for them after the sale. “There are many reasons why customers leave,…
I had the displeasure of traveling to and fro on a US airline this week. The thing that struck me most: How miserable all the employees seemed. From the check-in clerk to the flight attendants, not one seemed happy to serve us. Their rotten morale didn’t make my journeys worse. But those grumpy employees didn’t…
Here’s a stat that got my attention: A 5 percent improvement in customer retention rates will yield a 25 to 100 percent increase in profits. So says Joey Coleman in his book Never Lose a Customer Again. Most business owners understand the idea. But very few have systems designed to delight and retain customers. That’s…
The Meaning of This Holiday Memorial Day: Honoring the Fallen This short video from The Wounded Warriors Project describes what Memorial Day is all about. Recommended Event The No BS Ai Summit If you haven’t done it already, you can still register for the No BS AI Summit. They just announced the fourth speaker: Alicia…
Greetings from the Methow Valley. North-Central Washington on the eastern slope of the North Cascades mountain range. My office chair this morning is a comfy Adirondack on the back porch, facing south, overlooking the valley. Hillsides covered with sagebrush and dotted with ponderosa pines fall below, infinite shades of green and gold lit up by…
Speaking of cringey ways to use AI, get this… In China, some of the broken-hearted are creating AI-powered “digital replicas” of their exes so they can continue to chat like a happy couple, long after the break-up. To make your very own AI-Ex, take some chat transcripts, old emails, social media posts, and photos. Mix…
Recommended Podcast Combining Strategy, Tech, and Team to Scale Your Coaching Business! I love Marc Mawhinney’s “Natural Born Coaches” podcast. So it’s always an honor and pleasure to be his guest. We unpacked the framework I use to help coaches scale without drowning in software, half-finished funnels, or AI slop that sounds like everyone else.…
Paris, France. 1863. The most powerful art institution in Europe, Salon de Paris, has rejected more than two-thirds of that year’s submissions… …because they don’t fit the mold. So, on this day (May 15) that year, a bunch of rebel artists open their own exhibition and call it Salon des RefusĂ©s (The Exhibition of Rejects).…