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If You Build It, They WON’T Come… Unless…

By Tom Ruwitch

Remember “Field of Dreams?” That’s the one where Kevin Costner plays an Iowa farmer who plows under his corn because a ghostly voice keeps whispering: “If you build it, they will come.” Great movie line. Lousy business advice — especially for authors who want to turn their book into clients. If you build it… …if…

RecomMONDAYtions ~ 2026.07.27

By Tom Ruwitch

Why Forcing Yourself To Work… Never Works Daniel Pink’s book Drive is one of my favorite books on productivity and motivation. It spent 159 weeks on the New York Times bestseller list, sold millions of copies, and got named one of the best leadership books of all time. And yet most of us still ignore…

Amelia Earhart’s Fame-to-fortune Flight Plan

By Tom Ruwitch

I’m an Amelia Earhart fanboy. So today, her 129th birthday, I’m going to put on my favorite party hat, raise a glass, and toast “A.E.” And I’m going to tell you a story about her that you may not know… In 1933, one year after A.E. became the first woman to fly solo across the…

[You’re Invited] Bestselling author discusses “The Second Act Advantage”

By Tom Ruwitch

My favorite story from The Second Act Advantage by Jay Samit unfolds in Chapter 5. Ken Frantz has just retired from a long career in construction and development in Virginia. One morning he’s sitting in a car dealership waiting room, killing time while they change his oil. He picks up a National Geographic and lands…

RecomMONDAYtions ~ 2026.07.20

By Tom Ruwitch

Recommended Event Meet Tom’s Robot – Trained on Story Power Marketing Methods At 6:30 p.m. ET (3:30 p.m. PT) this evening, I’m unveiling the marketing robot I’ve been building in my AI Laboratory. You’re invited to join me, and if you want, you can put my robot to work for you — for free. I’ve…

I Built a Better Robot. Wanna Meet Him?

By Tom Ruwitch

On Monday, I’m going to unveil the marketing robot I’ve been building in my AI Laboratory. You’ve invited to join me, and, if you wish, you can have my robot work for you — for free. I’ve trained him to be a top-level copywriter and coach who uses my proven Story Power methods to help…

A Cure for Strategic Overload

By Tom Ruwitch

After the BookThinkers LIVE conference in Boston last weekend, I boarded Southwest flight 754 to return to St. Louis, opened my notebook, and began to read. Soon after, my head began to spin. Pages and pages and pages of notes. Advice for authors, podcasters, and other creators — delivered by 37 speakers and 25 vendors.…

RecomMONDAYtions ~ 2026.07.13

By Tom Ruwitch

Increase Your Brain Power with Jim Kwik I spent the weekend at a conference for authors and publishers. Jim Kwik was the keynote speaker. He blew everyone away. Now I’m binging his YouTube channel. Here’s one of the videos I watched last night. If you want to learn faster, remember more, and generally have a…

Why Scammers Purposely Write Terrible Emails

By Tom Ruwitch

A few years back, an email landed in my inbox from a “friend.” “Hope you are doing well? It takes me great pain to write this email to you and I feel so devastated. My family and I had a trip visiting Manila,(Philippines) unannounced some days back for a short vacation, unfortunately we were robbed…

RecomMONDAYtions ~ 2026.07.06

By Tom Ruwitch

Recommended Reading “Operator Error” by Seth Godin If people keep making the same “dumb” mistake with your product, that’s not on them. It’s on you. This post will change how you see every support ticket, complaint, and “user error” your business gets. Seth Godin breaks down three ways products set people up to fail: letting…