Recommended Resources
Recommended Resource Craft: More than a Notetaker, Less Complex Than Notion If you’re looking for an application for note-taking, document management, task tracking, white-boarding, journaling, and more — but you don’t want an overly complex app like Notion — Craft may be the solution. Available on Mac, Windows, iPhone, Android, and the Web, Craft is…
Recommended Resource The Unofficial LinkedIn Algorithm Guide for Marketers I recently downloaded the The Unofficial LinkedIn Algorithm Guide for Marketers from Trust Insights and found it very useful. It cuts through the guru noise and explains how LinkedIn’s AI-driven system actually evaluates your content. Updated through March 2026, it includes three practical checklists — for…
Steve Wozniak and Steve Jobs. Ever heard of them? Of course you have. They’re the guys who founded “Apple Computer” on this day (April 1) 50 years ago (1976). How about Ronald Wayne? Heard of him? He’s the Pete Best of Apple. The third co-founder. The one no one remembers. The April Fool. On April…
Recommended Reading 💡How to Communicate with Humans (by John Carlton) The secret weapon of elite salespeople — and the thing most people completely lack — is empathy. Not sympathy (feeling bad for someone), but true empathy: the ability to intellectually step into someone else’s shoes and understand what’s going on in their head while you’re…
My favorite story from the book “10 Commandments of Con Men, Pickup Artists, Magicians, Door-to-Door Salesmen, Hypnotists, Copywriters, Negotiators, Political Propagandists, Stand Up Comedians, and Oscar-Winning Screenwriters” by John Bejakovic: St. Petersburg, Russia. 1903. Harry Houdini takes the stage at the court of Tsar Nicholas II. He’s already run through a few tricks for the…
Recommended Follow Allan Crockett: Helping You Fill the Void Beyond Business Success If you are a business owner — especially one who recently exited successfully or may be about to — you need to know Allan Crockett. He’s been posting great content on LinkedIn about what happens next after you exit your business. It’s all…
A provocative question I spotted on a discussion board for marketers this morning: “Do brands really need to make customers feel inadequate to retain them?” The guy who posted the question explained: “A lot of marketing basically works by telling you something is wrong with you first… Do you think retention built without insecurity marketing…
Happy National Awkward Moments Day. I’ve had many. Here’s one… A few years ago, I was in the cereal aisle at the grocery store when I ran into my high school pal Lisa. I hadn’t seen her in years so I was surprised to notice… Her belly was enormous! It was sticking out so far…
Here’s a true story about audience-building. Read on if you want to attract more followers and turn them into clients… Before he became the voice behind George Clooney, Dan Tyminski was a best-kept secret — a guy with great chops and a small audience. He joined Alison Krauss’ band, Union Station, as a guitarist and…
Recommended Videos 💡 Jeff Walker: This Skill Will Feed You for Life I love many things about this video. Here’s my favorite: “(Marketing) is nothing more than attracting your ideal people into your world and then being able to make an effective offer in a congruent, gracious way so that they want to step forward…