Recommended Resources
Recommended Video 30 Days Content in 30 Minutes | Social Media Strategy for Business Owners Aaron Witnish is a master at helping business leaders create client-attracting social content at scale without all the headache and hassle. Here’s a presentation he delivered last year that shows you how to do it. Another Recommended Video Yours Truly…
Here’s a picture I made yesterday (with help from Google Gemini). Reminds me of lots of business owners I know, especially ones who have a book, podcast, or other “marketing asset” they wish to turn into clients. I’ll show and discuss that picture during this evening’s free training: “Turn Your Book Into More Clients, 3X…
Since AI became a thing, I’ve heard more than a few would-be goo-roos say you should litter your AI-generated content with typos and misspellings… …so readers (and AI detectors) think a human wrote it. That’s a stupid marketing trick. Don’t do it. First, typos don’t fool AI detectors. I know humans who have tested it.…
Short one today… If you’ve written a book (or plan to), this is for you. Your book can be a client magnet — if you know how to use it. Most authors don’t… so they keep chasing leads the hard way while their book just sits there, doing nothing. This Thursday (May 7) at 6:30…
Recommended Reading The daily email model is on its way out When John Bejakovic’s emails hit my inbox, I stop what I’m doing and I read them. They’re that good. On Saturday, I received one I had to share. A big-time marketer told John “daily email is dead.” John argues otherwise and offers proof. This…
I’d like to share a gift with you… …inspired by David Byrne. Here’s the backstory… Yesterday, I told you about attending Byrne’s concert on Tuesday and being blown away. After writing that email yesterday morning, I decided to buy tickets and see him again last night. Same set of songs. Same visuals. Same show. Still,…
Tech Tip Make Sure Your Emails Are Configured Properly I recently installed an extension in my Chrome browser called Email Detective that can check any email in my inbox and tell me whether the technical stuff is right. You don’t need to know what “SPF,” “DKIM” and “DMARC” are. But you need to make sure…
According to ancient historians, today — April 24 — is the day the Greeks used a giant wooden horse to conquer the Trojans. Here’s the story, as told by Greek and Roman historians… April 24, 1184 B.C. The Greeks had been camped outside Troy for 10 years. It was a stalemate. Their best warrior, Achilles,…
Ten years before he published his book The Most Powerful Sentence of All Time, Neil Gordon barely scraped by as a rideshare driver. Neil’s consulting business wasn’t paying the bills so he moonlighted with Lyft. Today, he’s a bestselling author with a thriving consulting business. His book is a fable. And like most great business…
Tech Tip Control of Your Domain to Avoid Digital Nightmares You probably have registered one or more domains for your website. But if you needed to make changes to where those domains point, do you have access to do that? Too many business owners hand over the keys to their kingdom and lose control so…