Recommended Resources
“Testimonials Stink.” Ian Garlic said that… …in his book “Video Testimonials That Land The Big Fish.” They’re hurting your business, he says. And he’s right. There’s an important difference between typical, boring, “look-at-me” testimonials and client-attracting, captivating “Video Case Stories.” In typical testimonials, clients proclaim how great YOU are. If you plop such testimonials on…
In the summer of 2024, several months before I published my book Story Power Marketing, I added more than 300 people to my email list by offering a sneak peek of the book before it hit Amazon. Three of those “early birds” have become clients. The revenue I’ve earned — just from those three clients…
Here’s the number one mistake business leaders make after they write a book: They assume, “If I build it, they will come.” (“They,” as in clients.) Your business is not a Field of Dreams where books magically generate clients. Too many authors wait and wait and wait and wait for clients who never come Sure,…
Recommended Video The 5 Most Important Ogilvy Ads for Meta Advertisers The great ad-man David Ogilvy was born on June 23, 1911 — 115 years ago tomorrow. He died in 1999, before social media. But his principles and methods shape how we advertise today — on all platforms, online and offline. This video from Dara…
Yesterday was National Go Fishing Day… …which got me thinking about… well… fishing… …which got me thinking about all the life lessons one gets from fishing (if you’re a fisherman, you know)… …which reminded me of the life and business lesson I got when my son caught 37 trout one day on a Colorado stream…
Recommended Video Bond Halbert Discusses His Dad, Gary Halbert Last Friday, June 12, legendary copywriter Gary Halbert would have turned 88. He’s no longer with us, but his writings are, including his book The Boron Letters. The book is a collection of letters Halbert wrote from prison (that’s a long story) to his son, Bond.…
Yesterday, I vented about some dirty-trick marketers who signed me up for their webinars (without my consent) and added the events to my online calendar with “thanks for registering” notes attached. (Artist’s rendering of me: 😤) One of the things that got me really steamed about that: They gave one of my favorite marketing tactics…
I’m steamed. Now I’m gonna vent… …all about the latest stupid marketing trick. It works like this: Step 1: Set up an online event (webinar, workshop, whatever) on Zoom. Step 2: Set Zoom to automatically send registrants a “thanks for registering” email and an invitation that lands in their calendar software as a scheduled booking.…
Recommended Video A Plan is Not a Strategy Most people think confidence comes first and action follows. Kat Cole says it’s the other way around. In this short TED Talk, the CEO of AG1 shares a simple practice she calls the “Hot Shot Rule.” Imagine someone you admire stepping into your role tomorrow. What’s the…
Quick story. Kim Krause Schwalm once added more than a million dollars in revenue to a sales page without changing a single word on the page. How? She wrote one email. Not a fancy one. A single page. But it was built on an angle she’d dug up doing the kind of deep research most…