I was browsing through some of my favorite old marketing training discs the other day and came across one by Dave Dee… …whom I still listen to today.  Back in 2007 Dave offered some unconventional advice about how to write better emails:  Watch Regis Philbin on television, Dave advised.  I don’t recall what I thought about…

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Roughly once a year, I read  Man’s Search for Meaning by Viktor Frankl.   Frankl was a Holocaust survivor who later wrote about his experiences as a prisoner at the Auschwitz concentration camp.   The book is heavy stuff, yes. But it’s also full of huge lessons for business and life.   These are strange days. Many call them “dark…

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Last week, I shared “5 things you might not know about me…” on LinkedIn.   The post included this picture of me…   A few people told me they liked that picture, and they suggested I use it as my profile picture — instead of the one I was using.  “Sure, why not?” I thought.  But before…

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Legend has it that Ernest Hemingway won a bar bet by writing a story that contained just six words. Here’s the story:  “For sale: baby shoes, never worn.” That tiny story reveals a giant truth for marketers:  Great stories don’t have to be long stories. In fact, one of the greatest marketing stories I know…

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I read a definition of “marketer” yesterday that may be the best I’ve ever seen.It came from Troy Broussard, one of my favorite marketers and a top-notch product developer. He co-created Learnistic, the mobile platform on which I run the Story Power Marketing app.  He said a marketer is “a person that creates such a strong…

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I read something cool this morning. It comes from a book called Breakthrough Advertising, by Eugene Schwartz. He was one of the great direct response copywriters of the twentieth century. Breakthrough Advertising is a Bible for those who want to write copy that works. At the beginning of Chapter Seven, Schwartz writes… “…Advertising is the literature of…

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I was planning to send a different message this morning… …until I read an email from one of my favorite marketing experts Dave Dee (check out his stuff here).  He offered a tip that is so good I had to postpone the other email so I could share the idea with you now. Here’s the tip: …

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