Recommended Resources
My favorite story from the book “10 Commandments of Con Men, Pickup Artists, Magicians, Door-to-Door Salesmen, Hypnotists, Copywriters, Negotiators, Political Propagandists, Stand Up Comedians, and Oscar-Winning Screenwriters” by John Bejakovic: St. Petersburg, Russia. 1903. Harry Houdini takes the stage at the court of Tsar Nicholas II. He’s already run through a few tricks for the…
Recommended Follow Allan Crockett: Helping You Fill the Void Beyond Business Success If you are a business owner — especially one who recently exited successfully or may be about to — you need to know Allan Crockett. He’s been posting great content on LinkedIn about what happens next after you exit your business. It’s all…
A provocative question I spotted on a discussion board for marketers this morning: “Do brands really need to make customers feel inadequate to retain them?” The guy who posted the question explained: “A lot of marketing basically works by telling you something is wrong with you first… Do you think retention built without insecurity marketing…
Happy National Awkward Moments Day. I’ve had many. Here’s one… A few years ago, I was in the cereal aisle at the grocery store when I ran into my high school pal Lisa. I hadn’t seen her in years so I was surprised to notice… Her belly was enormous! It was sticking out so far…
Here’s a true story about audience-building. Read on if you want to attract more followers and turn them into clients… Before he became the voice behind George Clooney, Dan Tyminski was a best-kept secret — a guy with great chops and a small audience. He joined Alison Krauss’ band, Union Station, as a guitarist and…
Recommended Videos đź’ˇ Jeff Walker: This Skill Will Feed You for Life I love many things about this video. Here’s my favorite: “(Marketing) is nothing more than attracting your ideal people into your world and then being able to make an effective offer in a congruent, gracious way so that they want to step forward…
Recommended Book đź“š The 10 Commandments of Con Men… I was already an avid reader of John Bejakovic’s emails when I picked up his book “The 10 Commandments of Con Men, Pickup Artists, Magicians, Door-to-Door Salesmen, Hypnotists, Copywriters, Negotiators, Political Propagandists, Stand Up Comedians, and Oscar-Winning Screenwriters.” I read the book in one-sitting. The next…
When I was younger (and lonelier), I wrote a song called “Unrequited Love.” I wrote it a few weeks after a blind date. I thought the date went well. I called her — several times. Left messages suggesting a second date. No reply. No more dates. Sad story. I’m thinking of writing a similar song…
Oops! This happened again… I signed up for an author’s email list yesterday, got a generic “thanks for subscribing” message on his website, and then received an email confirming I was on the list. That’s all. Nothing else. No follow-up message. No effort to build a relationship with me. (No wonder he’s struggling to grow…
Today is the fourth of March. Betcha didn’t know today is also March Forth and Do Something Day. March forth on March Fourth. Get it? Word nerds call that a homophonic pun. “Homo” as in same. Phonic as in “sound.” Two words that sound the same but have different meanings. Wordsmiths call that funny (Come…