Recommended Resources

Categories

Last Chance For a Story-powered New Year…

By Tom Ruwitch

I live in a big(ish) city — St. Louis, Missouri, USA. And every New Year’s Eve, at the stroke of midnight, it’s time to celebrate RUN FOR COVER… …unless you want to ring in the new year with a gunshot wound. Some say “Happy New Year” with a Champagne toast. Others celebrate by shooting automatic weapons into…

Read More

My No-puffy-promise Pledge To You…

By Tom Ruwitch

I spent a few minutes this morning browsing the breathless promises in my inbox. Lemme know if I should forward the emails that claim you can: âś“ 10X your income in 2023 âś“  Earn 100K in just 90 days and then 100K each month âś“  Earn 100K additional income — just from speaking gigs (Sigh!)…

Read More

Why I Filled the Profit Pack with Ideas from “Useless” Dead People

By Tom Ruwitch

My brand new Story Power Profit Pack went on sale this morning, and I realize I made a horrible mistake… …by not warning you… … that I filled the Profit Pack with ideas I picked up and adopted from old people, most who are… DEAD!  People like Eugene Schwartz, John Caples, Gary Halbert, Max Saxheim, David Ogilvy, Leo Burnett,…

Read More

The Story Power Profit Pack is Here

By Tom Ruwitch

I have to make this quick. My AI copywriting robot wrote a stupid knock-knock joke for my email yesterday, and it was terrible. So I locked him in the broom closet. But he escaped. He’s on the loose, and I have to find him… …before he… (I don’t want to think about it) But before I…

Read More

The Story Behind The Best Sales Page Ever(?)

By Tom Ruwitch

Last night, I wrote the sales page where you can get my new  Story Power Profit Pack – 52 Strategies, Tips, and Tactics (a.k.a. Pointers) to Transform Your Content from Ignored to Adored… …beginning on Thursday (tomorrow). And I gotta say… …that sales page is finger-lickin’ good. In fact, it may be… The best sales pagewritten…

Read More

This May be The Hardest Thing I’ve Done All Year…

By Tom Ruwitch

When I first came up with the idea for my soon-to-be-released Story Power Profit Pack, I thought of publishing it as a pack of playing cards — 52 pointers in all.   I shelved that idea because, as cool as the cards might have looked, they would been less useful than the format I settled on.…

Read More

Monday Mash-Up ~ 2022.12.26

By Tom Ruwitch

By bots, for bots… + How to Tame the Tech Monster to Grow Your Business + Tips from a Legend + “52 Things I Learned in 2022” + …From the Marketoonist

Read More

How Smart Marketers Turn Pain Into (Mutual) Gain

By Tom Ruwitch

It was the worst of times, it was the best of times. A tale of two doctors.  The first doctor was an orthopedist who “diagnosed” the pain in my forearm by telling me what it wasn’t.  I thought I might have a pinched nerve in my shoulder.  “No, you’re wrong,” she said. (She pulled that…

Read More

There’s a Good Reason This Email Is Late…

By Tom Ruwitch

Whoa! Time got away from me this morning. That’s why my email to you has landed later than usual. I rolled out of bed on time (earlier, in fact, than my typical 6 a.m. up-and-at-’em).  I poured some French roast, opened the laptop, and began writing, as usual.  But instead of creating today’s email, I…

Read More

Monday Mash-Up ~ 2022.12.19

By Tom Ruwitch

Rudolph’s Origin Story + How to Gain the Clarity and Focus to Create Meaningful Change + Top 100 Tech Innovations + Mike White on Finding that Creative Spark + re: Quality Content

Read More