Recommended Resources

Categories

Monday Mash-Up ~ 2022.04.04

By Tom Ruwitch

Organize All Your Shift + Brian Kurtz’s Tribute to Joe Sugarman + The Last Days of Ptolemy Grey + “Coming Home” by Drew and Ellie Holcomb + re: Procrastination

Read More

You’re Invited (Today)…

By Tom Ruwitch

If youā€™re free today at 3 p.m. CENTRAL, hereā€™s an ideaā€¦ Be my guest as I revealā€¦ 9 secrets to write client-attracting, story-powered content (the Joe Sugarman way). Hereā€™s what youā€™ll learnā€¦ Eight ā€œmagicā€ words that transform readers from tuned-out do-nothings to turned-on buyers The single, most important thing your copy needs to keep prospectsā€™…

Read More

Monday Mash-Up ~ 2022.03.28

By Tom Ruwitch

Joe+Joe — Polish Interviews Sugarman + You’re Invited… + The Implied Trade-Off with Loyalty Programs + Is Persuasion Legal? Ethical? Where Do You Draw the Line + The Medicine Man by Keb’ Mo’ + Tom Peters Says “Think Small!”

Read More

I Missed the Holiday. Here’s a Pot o’ Gold to Make up For It…

By Tom Ruwitch

Happy Belated World Storytelling Day. The big day was Sunday. I canā€™t believe I missed it. šŸ™ I usually round up a bunch of my storytelling pals, head down to the corner tavern, and get drunk on green beerā€¦ ā€¦umā€¦check thatā€¦ Different holiday.  World Storytelling Day? I donā€™t have any special alcohol-soaked traditions.  In fact, I…

Read More

Monday Mash-Up ~ 2022.-03.21

By Tom Ruwitch

How to Make Your Business Grow Without Being a Braggy, Bigshot Bro + How Content Marketing Has Evolved + Is Persuasion Legal? + 9 Strategies To Make Content Creation Effective And Enjoyable + Prepare for the BEST

Read More

How to Turn “Yawns” to “Yeses” When You Ask for Email Signups

By Tom Ruwitch

Want to know one of the best ways to inspire more qualified prospects to join your email list? Sell them on the idea of subscribing.  Seems kind of obvious, doesnā€™t it?  Yet so many business people undersell their emails.  They put a little form on their site with a headline ā€œJoin our email listā€ (or…

Read More

How to Build Your Email List with the Right Prospects

By Tom Ruwitch

Iā€™m hosting a free workshop tomorrow (Thursday, March 17)Ā  at 3 p.m. EST, 2 p.m. CST) called:Ā 5 Ways to Build Your Email List with the Right Prospects. This is a 5in25 presentation ā€“ five tips in 25 minutes ā€“ followed by discussion and Q&A.  If you want to join us, sign upĀ here.Ā 

Read More

Mastermind Book Club is live. Join now…

By Tom Ruwitch

The Mastermind Book Club is live. And You’re invited… Go toĀ MasterMindBook.clubĀ to join. Ted ProdromouĀ and I started the club to help ourselves (and YOU) turn all those books we read into business-advancing action.Ā  Here’s how it works… Ted and I will choose a book every month.  We will share insights they draw from the books. Community…

Read More

Monday Mash-Up ~ 2022.03.14

By Tom Ruwitch

Goodreads is a Great Resource for Book Lovers + How the Chandlers Built Goodreads + How to Accomplish More in Less Time + Setting the Table + …from Albert Einstein

Read More

This Book Proves the Power of Rapport-Building

By Tom Ruwitch

When I make a new connection on LinkedIn, I usually send a direct message ice-breaker to build rapport with the person. Often Iā€™ll say, ā€œPlease tell me something about you that I wouldnā€™t know by reading your profileā€¦ā€ and then I share something about myself.  I got that idea from Ted Prodromou (America’s Leading LinkedIn…

Read More