Recommended Resources
Hereās a sad but true tale about a marketing āexpertā whose advice was SO BAD it belongs in the Storytelling Hall of Shame. I stumbled across him on LinkedIn. He had 10,000+ followers so I thought he was credibleā¦ ā¦until he said you should NEVER begin a story by saying, in effect, āHere comes a story.ā A…
Happy 140th Birthday Huckleberry Finn (the novel, that is, published on this day in 1885). One of my favorite stories from the novel: the time Huck tried to pass as a girl. He put on a dress. He strolled into town. And he confidently introduced himself asā¦ Sarah Williams. So far, so good. But then he forgot his own…
Recommended Reading š”Ā A Case Study in B2B Storytelling Here’s a fascinating case study in B2B storytelling from Ann Handley that proves how thinking outside the box can transform even the most “boring” products into compelling content. Tennant Company, which sells industrial floor-cleaning equipment, launched a brilliant “Custodians Are Key” contest that invited nominations for outstanding…
Recommended Video š„Ā Is Perfectionism Just Procrastination in Disguise? Struggling to finish and share your work? Jon Youshaeiās TED Talk reveals how perfectionism holds us backāand why success comes from publishing, not perfecting. He went from 6 videos a year to 173 with 300M+ views just by shifting his mindset. Recommended Resource āŗļø Fathom Fathom has…
In case you missed it… ā¬ļø ā¬ļø ā¬ļø I’m hosting a free training THIS EVENING at 8 p.m. EST called “The Tech-to-Profit Formula” (The Secret Recipe to Attract High-Quality Leads, Land Clients Who Love You, & Skyrocket Profits — With Time-Saving, Hassle-Free Tech) As the countdown nears 00:00:00:00… …I’ve heard from a few people who…
Fun fact about me: I invested more than $50,000 last year in coaching and mastermind groups to elevate my business and me. And the coaches and mastermind leaders I work with all say they invest similar amounts (or more) to elevate their game. Why tell you this now? Because today is the day (in 1676)…
Itās Super Bowl weekā¦ ā¦which means itās time for a story fueled by football metaphors.Ā š A few months ago, during a meeting of my Content Transformation Academy, I asked members if they had content projects stalled on the 5-yard line. Projects nearly finished but not pushed across the goal line. Everyone in the room raised…
Recommended Event š”Ā The Tech-to-Profit Formula This Thursday, I’m hosting an all-new version of my 100%-free training. I’ll share the secret recipe to attract high-quality leads, land more clients, and skyrocket profits — with time-saving, hassle-free tech. Details and registrationĀ here. Recommended Reading šĀ Black Sheep SalesI’ve been waiting for Aleasha Bahr’s book to come out. It’s finally…
If this marketing thing doesnāt work out for me, I know what I can do when I grow up. I can be aā¦ ā¦Villain-for-Hire! I got the idea from a guy in Malaysia named Shazali Sulaiman who launched his villain-for-hire biz earlier this month. It works like this. You pay Shazali $22 (weekdays) or $33…
Iāve been in the marketing business for about a quarter-centuryā¦ ā¦and have witnessed a thing or 10 along the way. For 19 years, I ran an email marketing software company and agency. I witnessed this: Many business leaders struggle to craft MESSAGES that click with their market, attract quality leads, and generate sales. I founded…