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[Quick hit video] Close More Sales with Less Pitching and Prodding

By Tom Ruwitch

A new thing today… A quick-hit video with Michael DeLon and me. I was in a meeting with Michael yesterday afternoon, and he said something really smart. I planned to write an email about it. But later yesterday, Michael and I decided to shoot a video about it.  It’s all about how to build personal connections and rapport with prospects BEFORE…

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Why I Keep Reading This Book Over and Over and Over

By Tom Ruwitch

Legend has it that in 1912 Dale ā€œCarnageyā€ urged the Y.M.C.A in New York to pay him $2/night to teach public speaking to business peopleā€¦ ā€¦and the Y.M.C.A. told him to get lost. The Y had offered such courses before, and they always flopped.  But he was ambitious, and he had a vision.  So he…

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Monday Mash-Up ~ 2022.08.08

By Tom Ruwitch

Recommended Viewing4 (Stoic) Secrets To The Good Life Here’s anotherĀ great videoĀ from Ryan Holiday, author ofĀ “The Daily Stoic” and several other great books. Here’s the video description from Ryan’s YouTube channel: Virtue is one of those words that contains multitudes. If you think about it, being virtuous is not doing one thing all the time, or…

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D’oh! I Forgot To. Tell You About the $400 Discount

By Tom Ruwitch

Yesterday, when I told you about Vance Morris and his DBOS 2022 Live Bootcamp (November 2-4 in Baltimore), I forgot to mention three critical things: DBOS stands for “The Definitive Business Operating System.”  The system Vance will share at the event is the same one he has implemented for his own business. This system transformed…

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How to Thrive, Not Just Survive, During These Crazy days…

By Tom Ruwitch

Last week, my friend Vance Morris told me about all the great stuff that will happen at his upcoming business-building bootcamp, and then he dropped this bombshell: ā€œIā€™m getting away from being the ā€˜Disney Guy.ā€™ā€  Holy Richter-scale, Batman. That shook my world.  Vance Morris is a former Disney executive who is the worldā€™s leading authority…

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Monday Mash-Up 2022.08.01

By Tom Ruwitch

Recommended ViewingSam’s Philosophy for a Happy Life Thanks to Tim Ferriss for introducing me to this extraordinary TED talk video, featuring Sam Berns. Sam delivered this talk in December 2013, about one month before he passed away. He was 17. When he was 2, he was diagnosed with Progeria, a rare, rapid aging disease. In…

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The Trap That Killed a King. A Cautionary Tale

By Tom Ruwitch

Back in the 1980s, Micropolis Corporation was the computer disc king. They sold more 8-inch ā€œportableā€ discs than anyone.  But trouble loomed.  Competitors introduced a better product ā€“ the 5-inch floppy disc. Less expensive. Easier to use. Simpler.  CEO Stuart Mabon understood the threat and directed his manufacturing team to switch focus from 8-inch to…

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Monday Mash-Up ~ 2022.07.25

By Tom Ruwitch

Recommended ReadingThe Power of Authentic, Human-to-Human Contact I love thisĀ blog postĀ from the great Mike Weinberg. Mike trains sales managers and sales people and is the author of three great books — including one of my favorites,Ā New Sales Simplified.Ā  In thisĀ post, Mike discusses the power of HUMAN prospecting — and why it’s more effective than the…

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Monday Mash-Up ~ 2022.07.18

By Tom Ruwitch

Recommended ListeningSmashing the Plateau I’ve began listening to David Shriner-Cahn’s podcast,Ā Smashing the Plateau,Ā since soon after I met him earlier this year. I think David and his podcast are great!Ā  I was honored to be his guest recently, and theĀ episodeĀ dropped this morning. We discussed:Ā  Why I started Story Power Marketing Why I decided to focus on…

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Monday Mash-Up ~ 2022.07.11

By Tom Ruwitch

Recommended Listening/ReadingHow to Make B2B Content Less Boring “People want to do business with people, and also people that they trust. Those people have the same motivations and desires and emotions and challenges, just like the rest of us.” So says content marketing expert Julie Revelant during a recent episode of the Marketing Smarts podcast.  This episode…

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