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You’re Invited…

By Tom Ruwitch

I founded an email marketing company in 2001 and ran it for 19 years… …which means I spent 19 years hearing naysayers tell me “email marketing won’t work” or “email marketing is dead.”  My experience: Email is alive and well, and it works… … … … … …if you know what you’re doing.  Therein lies…

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5 Ways to Boost Email ROI

By Tom Ruwitch

No story today.  Just an invitation… Join Dean Isaacs and me on Thursday when we host… 5 Ways to Boost Email ROI This 5in25 training — 5 tips in 25 minutes, followed by Q&A — will reveal 5 strategies you can implement right away to elevate your email marketing and improve results.  Dean and I…

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Monday Mash-Up ~ 2023.04.17

By Tom Ruwitch

Recommended EventRegister, Attend, and Thrive… This one is a no-brainer. A free, interactive event: Thrive in All Economic Times.Ā Details and registration here… This is NOT another one of those sit-and-listen yawn-fests. “Interactive event” means you’ll network with like-minded business people, meet the speakers, and make business-building connections.  If you want to just sit and listen,…

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linkedin job title

Does Your Job Title Repel or Attract? Here’s a Clue…

By Tom Ruwitch

A few months ago, I updated myĀ LinkedIn profileĀ with new job titles.Ā  One of those titles: “Writer’s Block Remover” Back in the early 2000s — before I had a LinkedIn profile — a hotelier named Chip Conley did something similar with his employees.  He’d tell them: ā€œForget about your current job title. What would our customers…

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The secret to serve better and sell more with email

The Secret to Serve Better and Sell More With Email…

By Tom Ruwitch

Ben Settle is one of the people who inspired me to send daily(ish) emails to you and the rest of my online family. And last week, I heard Ben share his wisdom for 2+ hours with Brian Kurtzā€™s Titans Xcelerator mastermind group. I filled my notebook with 10 pages of notes, and Iā€™m still sorting…

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Monday Mash-Up ~ 2023.04.10

By Tom Ruwitch

Recommended ReadingWhat Does AI Mean for Writers Here’s a great article from a great writer (Ann Handley) about AI and its limitations.  AI is a tool, she writes. “Itā€™s a power tool, sureā€”maybe a diamond-toothed chainsaw capable of felling a redwood. But itā€™s also just a tool.”  And you must understand its limitations. “The one holding the…

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šŸ˜Š leads to šŸ†(Here’s the story…)

By Tom Ruwitch

A story about how happiness fuels productivity… Back in 1997, researchers conducted a study to explore whether happy doctors perform better than others. They divided a group of doctors in three. The researchers gave candy to the first group — to spark the feeling of happiness. ( = ) The second group received medicine-related statements to read. …

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Monday Mash-Up ~ 2023.04.03

By Tom Ruwitch

Recommended ListeningDerek Sivers with Tim Ferriss Derek Sivers founded the popular compact disc vendor CD Baby, sold it in 2008 for $22 million, and donated the proceeds to charitable trust for music education.  Now, he’s an author, speaker, philosopher, and all-around inspiring guy.  Here’s the 2015 interview I heard that first introduced me to Derek…

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Today (March 31) Only…

By Tom Ruwitch

I woke this morning — March 31 — and decided to offer my Story Power Profit Pack with a $31 discount (30% off).  Why?  Because I feel bad about NOT releasing my new Email Marketing Power program this month as I originally hoped (see yesterday’s email for that story).  The Power Pack contains 52 strategies, tips, and tactics to transform…

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Monday Mash-Up ~ 2023.03.27

By Tom Ruwitch

Recommended Viewing (and Reading)The Happy Secret to Better Work Many people think business success can lead to happiness. Shawn Anchor has shown it’s the other way around — happiness leads to business success.  I love this TED talk. Funny. Insightful. Inspiring.  Anchor’s book The Happiness Advantage is the April selection for the Mastermind Book Club. If you…

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