Recommended Resources
Itās Super Bowl weekā¦ ā¦which means itās time for a story fueled by football metaphors.Ā š A few months ago, during a meeting of my Content Transformation Academy, I asked members if they had content projects stalled on the 5-yard line. Projects nearly finished but not pushed across the goal line. Everyone in the room raised…
Recommended Event š”Ā The Tech-to-Profit Formula This Thursday, I’m hosting an all-new version of my 100%-free training. I’ll share the secret recipe to attract high-quality leads, land more clients, and skyrocket profits — with time-saving, hassle-free tech. Details and registrationĀ here. Recommended Reading šĀ Black Sheep SalesI’ve been waiting for Aleasha Bahr’s book to come out. It’s finally…
If this marketing thing doesnāt work out for me, I know what I can do when I grow up. I can be aā¦ ā¦Villain-for-Hire! I got the idea from a guy in Malaysia named Shazali Sulaiman who launched his villain-for-hire biz earlier this month. It works like this. You pay Shazali $22 (weekdays) or $33…
Iāve been in the marketing business for about a quarter-centuryā¦ ā¦and have witnessed a thing or 10 along the way. For 19 years, I ran an email marketing software company and agency. I witnessed this: Many business leaders struggle to craft MESSAGES that click with their market, attract quality leads, and generate sales. I founded…
Yesterday in the Content Transformation Academy, VIP members and I discussed the marketing power of winner-loser stories. A simple, proven story formula: One winner. One loser. One valuable lesson. David and Goliath (Intelligence and strategy can defeat brute force). The Tortoise and The Hare (slow and steady wins the race). Harry Potter and Voldemort (choose…
Wow! What a morning. I rolled out of bed. Woke up my crazy-doodle, Moose. And strolled with him into the kitchen. There sat “B-9(?),” my GPT-powered robot, sitting at the kitchen table, sipping on his double espresso, brooding. Here’s the conversation that followed: Me: Good morning, B-9(?)” What’s wrong? B-9(?): Just another day in paradise……
I want to make it as easy as possible for you to reserve your seat for tomorrow’s Mastermind Book Club meeting… …where I’ll be the featured guest author… …discussing my book, Story Power Marketing. Just click the button below, and you’ll automatically save your seat, get the Zoom link, and become a Club member. No admission…
Recommended Events š”Ā The NEW Way to Make More Money Without Chasing Leads We’re on the verge of a “customer loyalty crisis,” and Vance Morris knows how you can fix this. On Thursday, he’ll host a 47-minute free training to reveal how to cultivate fiercely loyal customers who are willing to pay premium prices. Vance is…
Youāre invited to thisā¦Ā š„³ Next Thursday, the Mastermind Book Club will have a special guest authorā¦ ā¦of a best-selling, must-read business bookā¦ ā¦live in the Zoom room to discuss his work and answer questions. That author isā¦š„… āØ ME āØ The book isā¦ STORY POWER MARKETINGProven Methods to Create Client-Attracting, Profit-Generating ContentāWithout Getting Stuck The…
Recommended Reading š”Ā Like a Wedding Photographer Who Takes Selfies Adam Kreitman, a.k.a. “The Marketing Advocate,” has done it again. If you post on social media, this is a must read. It’s a cautionary tool about how so many business people get “so-shill” wrong. Recommended Tool š§Ā Spark — Smart, Focused. Email. I’ve been using Gmail since…