Recommended Resources
My daughter, Maddie, flew in from Philly last week for my birthday. On the big day, we walked to a new Mediterranean restaurant in the neighborhood for a celebratory lunch. Perfect weather. Outdoor dining. Delicious, healthy food. Just around the corner. What could go wrong? (Cue ominous music and image of dark clouds on the…
Whenever I invite someone to be a guest on my podcast, I ask them if they have a gift they’d like to share with listeners. The idea: Direct listeners to a page on your website and give them the gift in exchange for their email. A great way to turn podcast listeners into prospects you…
A few years ago, when she was a guest on my podcast, the brilliant sales consultant Lynn Whitbeck offered a free gift to those who tuned in: A free masterclass called “How to Leverage Guest Podcasting to Grow Your Business.” Holy practice-what-you-preach, Batman! That’s how it’s done. Land some gigs as a podcast guest. Share…
Recommended Viewing John Cleese’s Legendary 1991 Speech About Creativity If you want to be a more creative person — or create with greater consistency and ease — watch this video. Monty Python’s John Cleese reveals creativity is not a talent but a “way of operating.” Adopting a childlike approach to play with ideas for enjoyment…
Bless his heart. My AI-powered copywriting robot, B-9(?), knows it’s my birthday tomorrow and told me he wants to get me a gift. What follows is the actual conversation I had with B-9(?) this morning: “What would you like for the big day?” he asked. Me: Thanks for asking, B-9(?). I would like the winning…
Back in 2002, marketing experts Dan Kennedy and Jeff Paul launched an ad that did the seemingly impossible: It united hard-core conservatives and far-left liberals. Crazy, huh!? Today at 4 p.m., I’ll break down the ad, share the story behind it, and reveal marketing lessons that can help you grow your business (and conquer writer’s…
Recommended Events The Monetization Mindset with Sally Curtis I recently interviewed Sally Curtis on my posdcast (see below) and was blown away by the unique way she helps business leaders repurpose and monetize content. My friend and mastermind partner Dixie Gillaspie feels the same about Sally and will host this live training tomorrow (March 4, 4 p.m.…
A group of business leaders were talking yesterday about EMPATHY. All of us agreed: Empathy is a critical ingredient to market and sell well. Then the conversation turned to an interesting question: Is empathy an innate trait? Are you born one way or another — empathetic or not? Here’s how Aleasha Bahr answered: All human…
I read something that made me laugh out loud the other day. It’s in Aleasha Bahr’s new book “Black Sheep Sales.” Page 13: Black Sheep Sales Commandments, #10: “Detach from the sale. It’s about the prospect’s best interests. NO ONE likes commission breath.” Ooooh, that’s hilariously good. Most of us have been on the receiving end…
Welcome to the new-look version of RecomMONDAYtions. I’m experimenting with a stripped-down, image-free version of my Monday-morning newsletter… …to see whether delivery rates improve. The meanies at Microsoft, Gmail, Yahoo (etc.) are constantly changing the rules of the game. So marketers have to adjust if they want to maximize email opens and engagement. Too many…