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RecomMONDAYtions ~ 2025.06.02

By Tom Ruwitch

Recommended Videos āœļø 6 Writing Tips Daniel Pink Used to Publish 7 Bestsellers Great, shortĀ videoĀ from one of my favorite authors Daniel Pink. If you’ve ever stared down a blank page and thought, “Why is this so hard?” you’re not alone. Pink shares 6 no-nonsense writing tips that helped him crank out 7 bestsellers. Lessons on…

15K Followers. Zero Revenue. What Gives?

By Tom Ruwitch

Sad story: A business owner worked his tail off to build a social media following… …only to discover it got him nowhere. Said the sad sack on Reddit: “I have an insta account with 15k followers but I am not able to generate any income from it.” A tale as old as time (or at…

Why Your Origin Story Bores ’em Stiff

By Tom Ruwitch

Over on Facebook the other day, a bunch of coaches were moaning and groaning about marketing that turns them off. Webinars overloaded with boring origin stories. Linda started the thread and said, “OMG, I’m on another webinar where we are 45+ minutes in and the talk is still all about this guy and his ‘experience.’…

RecomMONDAYtions ~ 2025.05.26

By Tom Ruwitch

Recommended Video How to Talk to Veterans About War Today is Memorial Day—a time to honor and remember the men and women who died while serving in the U.S. military. It’s also a good time to honor and respect those who served and came home from war. Wes Moore is one of those soldiers. In…

Fake Books, Real Embarrassment. A Newspaper’s Face-Plant

By Tom Ruwitch

I tried to pull a fast one on my AI-powered robot, B-9(?). But he’s too smart for that. I asked for reviews of books I was considering for summer reading. One of the books I mentioned: ā€œTidewater Dreams,ā€ by Isabel Allende. B-9(?)’s response: ā€œā€˜Tidewater Dreams’ by Isabel Allende does not exist. It was mistakenly listed…

[Corrected with Links] I’m Gonna Make you an Offer You Can’t Refuse

By Tom Ruwitch

Ummm… Maybe I’m not cut out for this Godfather thing. A moment ago, I sent you an email with “an offer you can’t refuse.” AND I DIDN’T LINK TO THE OFFER. Let’s fix that. Here’s the email again… This time with the links… Tomorrow, my nephew gets married. And I’m his godfather. That got me…

Don’t Hide Your Pitch Behind a Veil

By Tom Ruwitch

Yesterday, I shared a cautionary tale about a podcast guest wannabe who accused me of delivering ā€œthinly veiled sales pitchesā€ on The Story Power Marketing Show. That accusation stung because… …I don’t do THINLY VEILED pitches! I do sales pitches without veils… …and I encourage my guests to do the same. I encourage them to:…

RecomMONDAYtions ~ 2025.05.12

By Tom Ruwitch

Recommended Viewing The secret to great opportunities? The person you haven’t met yet | Tanya Menon We tend to stick with people who look like us, think like us, and make us feel comfortable. But when it comes to new ideas, big breaks, or fresh opportunities, that comfort zone becomes a trap. Tanya Menon’s TED…

One RecomMONDAYtion (and Reflections on a Heartbreaking Defeat)

By Tom Ruwitch

On Mondays, I usually send you “RecomMONDAYtions.”Ā Today, I share just one recommendation — for a book I love and encourage you to read. But first, a story to set the stage for the book… Last night, my hockey-lovin’ heart was broken. Shattered, really. The 7th and deciding game of the first-round NHL playoff series. My…

How to Build Rapport, Earn Trust, and Inspire Them to Hire You

By Tom Ruwitch

A quick excerpt from Chapter 4 of my book,Ā Story Power Marketing,Ā to celebrate the big screen’s most amusing life insurance salesman on National Life Insurance Day. I love the scenes in the movie Groundhog Day when Ned Ryerson (Stephen Tobolowsky) pitches insurance to Phil Connors (Bill Murray). ā€œHave you ever heard of single premium life? Because…