Recommended Resources
Article Closed/Open (by Seth Godin)Why is better so elusive for some people? That’s the question Seth Godin explores in this short, brilliant post. Reading time: <1 minute. Impact: massive. Book How to Write One Song: Loving the Things We Create and How They Love Us Back (by Jeff Tweedy)I wore out my highlighter reading this one (and…
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Next week, I’ll host a free one-hour workshop — How to Generate a Flood of Client-Attracting Content Ideas. If you ever feel stuck (or slow) coming up with ideas for emails, social posts, videos or any other content… …this is for you. I’ll share strategies and tactics I’ve developed and perfected over 20+ years of doing…
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Article Coincidence or Cosmic Connection? (by Adam Kreitman)Marketing advocate Adam Kreitman has done it again with this great post about the importance of knowing your target audience on a deep level. I read a lot of posts and articles every week. This one was easily the best. Blog / Email List Leadership Freak by Dan…
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Interesting question: Which work “better” for marketing — negative stories or positive ones? I hear this question often, and I heard it again yesterday after I finished a live webinar. Most who ask this question tell me they prefer positive stories. They don’t want to dish out negative stories. That’s “fear-based marketing” they say. And…
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Before we get to the RecomMONDAYtions… Please do me a favor… If you like being in my online family, please spread the love by sharing this or one of my other story-powered emails who might like it, too. Simple process: Your friend will thank you — as will I. I’m grateful your on my list and for…
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A few days ago, I received an email from an author whose list I joined after I read his book. I hadn’t heard from him in months. For three months after I joined his list, I received a few scattered emails, but then… …crickets. 🦗 🦗 🦗 Poor guy. He built so much momentum with…
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I spent part of my morning swatting pitchy pests from my LinkedIn message box. Yesterday, I set off the swarm when I accepted several connection requests. 🪰 🪰 🪰 🪰 🪰 🪰 🪰 🪰 🪰 🪰 🪰 🪰 Sib: Is there any opportunity for me to design and develop websites for you? Me: Buh-bye SWAT! Oscar: (Via audio message)…
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Yesterday I emailed you a cautionary tale about a job-seeker who caused a pee-pee spill at 7-Eleven (If you missed it, search for subject line: “Urine trouble”). I shared that story in another email back in 2018. Many of the people on my list today received that email. But none wrote yesterday and said, “Hey!…
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Book Highly Recommended: Jerry Weintraub’s Incredible AutobiographyI have fallen in love with this book: When I Stop Talking, You’ll Know I’m Dead: Useful Stories from a Persuasive Man, by Jerry Weinbtraub. I wrote an email about it last week after I read Chapter 1. It gets better with each chapter. (Thanks to Brian Kurtz for recommending this in…
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Let the cage match begin. In one corner: Elon Musk, founder of Tesla and SpaceX and owner/destroyer(?) of Twitter. In the other corner: Mark Zuckerberg, founder of Facebook, Instagram, and the just-launched Twitter-killer(?) Threads. Threads launched earlier this week, and 30 million souls have already boarded the ship. I’m one of them. (Follow me on…
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