Recommended Resources
Recommended Reading Re-Building Your Brain & Becoming The Person You Want To BeI love this post by August Bradley — who has helped me “re-build” my brain and implement life management systems that transformed how I work. At the end of the post, you can subscribe to his Life Design Newsletter which I highly recommend.…
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On Thursday at 2:30 p.m. ET (1:30 p.m. CT), I’m hosting a live masterclass: How to Turn Your Book (or Other Content) Into a Lead-Attracting, Client-Generating Machine You’ll want to attend this event if you have a book (or plan to write one)… …or if you have any other kind of lead magnet (e-book, video,…
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A cautionary tale about missed opportunities… I recently met a fitness trainer who wrote a bestselling book. On his website, he offers a .pdf copy of the book for free (good). I filled out the form to get the book and jumped to a confirmation page with this message: 🥱 🥱 🥱 That’s missed opportunity…
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Recommended Reading Stop Trying to Measure EverythingI believe in measuring and testing. But I also know a lot of the most popular marketing metrics are meaningless — including email opens. This is a great article that says we should view out marketing through an “outcome based lens,” rather than measuring “everything.” 🤖The Man Behind ChatGPTAs…
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A cautionary tale about enlisting AI as your ghost writer… My friends Greg and Danielle are residential real estate brokers in Alaska. A few months ago, they began to use ChatGPT to write their listings. They figured the AI copywriting robot would save time and might generate better listings. Here’s what they found instead… Their…
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Must Read… A Copywriting Master Says, “Show, Don’t Tell”My friend Jack Turk is a world class copywriter and instructor who dishes out some priceless wisdom in this short LinkedIn post. Must reading for anyone who wants to create great content. Recommended Viewing Your Elusive Creative Genius (Elizabeth Gilbert)This is a great TED talk. Elizabeth Gilbert…
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If you’re a coach or consultant and you want to get more clients faster and easier than ever, I’m about to share with you an irresistible offer that expires tonight (Friday) at 11:59 p.m. Pacific time. Here’s the crazy thing: I didn’t even know about this offer until yesterday evening when my friend Virginia Muzquiz…
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Events 5 Ways to Build Your Email List — Without Paid AdsEvery month, Dean Isaacs and I host a 5in25 Training — five tips in 25 minutes, plus Q&A. This month’s event: When: Thursday, September 21, 3. p.m. ET Where: Live on Zoom What: Dean and I will share 5 tips to reveal: ✓ Simple…
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Today is National Online Learning Day… …but, of course, you already knew that… …because EVERYONE looks forward to National Online Learning Day. In honor of the big day and the entire weekend of online learning celebration, I offer you an opportunity to get my most popular online learning product for more than half off. The…
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How’s this for an attention-getting headline… READ THIS OR DIE The legendary copywriter Jim Rutz wrote that headline, followed by this copy: “Today you have a 95 percent chance of eventually dying from a disease or condition for which there is already a known cure somewhere on the planet. The editor of Alternatives would like to free…
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