Recommended Resources
If you ever have trouble writing or coming up with ideas for emails. social posts or other content… …this story (and the invitation that follows) is for you. Yesterday, after sending my invitation for a sneek peek at my Make-Life-Easier, AI-powered marketing tools, I heard from a subscriber named Ellen who told me AI robots…
Recommended Reading We Are All Goofballs by Seth Godin Reading time <20 seconds: A short, powerful post by Seth Godin which you must read if you’ve ever been hard on yourself (or others) for making a mistake. ********** Recommended Event Mastermind Book Club – April 26 Speaking of “The Boron Letters” and Gary Halbert’s son,…
Want to know why I share so many stories… …and why you should, too? Here’s the answer, pulled from Pointer #1 in the Story Power Profit Pack: Stories Can Power-Up Everything I write long stories in my (almost)-daily emails and short stories in social posts. I weave stories into webinars, sales calls, and coaching sessions. I…
Here’s a headline that caught my eye this morning: “Fear is an Outdated Marketing Tactic and What to Do Instead.” The marketing “expert” who wrote it dropped these chestnuts in her article: ‣ “Using the problems that a customer faces and promoting your product or service as the answer to those problems is manipulation…” ‣ “Strategies…
Recommended Viewing Fun for Health and Profit I love Catherine Price’s TED talk, “Why Having Fun Is the Secret to a Healthier Life.” Price is a science journalist who says fun is essential for your health and happiness. She proposes a new definition of fun — what she calls “true fun” — and shares easy,…
If you’ve ever robbed a bank, you know: Waiting is the hardest part. You hand the clerk a note or you wave a gun and say, “Gimme the money.” And then you have to wait and wait and wait and wait… …and wait… …and wait… …and waaaaiiiit. It takes a long time for a nervous…
Recommended Viewing George Foreman Full Address and Q&A | Oxford Union George Foreman passed away last week. He lived a remarkable life. In this long video (1 hour +), recorded in 2016, he shares his story. And what a great story it is… ********** Recommended Reading Seth Godin: The Second Time Through Seth Godin packs…
Remember that scene in Ferris Bueller’s Day Off when the economics teacher drones on and on and on and on about federal economic policy? “Anyone? Anyone?” The teacher (played by Ben Stein) describes post-war efforts to “alleviate the effects of — Anyone? Anyone? —the Great Depression.” He decribes how Congress passed — Anyone? Anyone? — the Hawley…
Recommended Exercises What Is Stoicism? A Definition & 9 Stoic Exercises To Get You Started On this day in 180 AD, the Roman emperor Marcus Aurelius died. He was one of the great stoic philosophers. Ryan Holliday describes Stoicism as “a philosophy designed to make us more resilient, happier, more virtuous and more wise–and as…
My Weird and Obscure Holidays Calendar tells me it’s National Write Down Your Story Day. Seems like my the perfect holiday for a guy who wrote a bestselling book on storytelling. But I’m not celebrating. On page 17 of that book, Story Power Marketing, I reveal why those who embrace this holiday may be killing their…