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Cool Tools to Remove Background and Apply Effects to Photos

By Tom Ruwitch

Last week, I shared “5 things you might not know about me…” on LinkedIn.   The post included this picture of me…   A few people told me they liked that picture, and they suggested I use it as my profile picture — instead of the one I was using.  “Sure, why not?” I thought.  But before…

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How a Tiny Story Can Pack a Giant Punch

By Tom Ruwitch

Legend has it that Ernest Hemingway won a bar bet by writing a story that contained just six words. Here’s the story:  “For sale: baby shoes, never worn.” That tiny story reveals a giant truth for marketers:  Great stories don’t have to be long stories. In fact, one of the greatest marketing stories I know…

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How to Land More Business With Less Selling

By Tom Ruwitch

I read a definition of “marketer” yesterday that may be the best I’ve ever seen.It came from Troy Broussard, one of my favorite marketers and a top-notch product developer. He co-created Learnistic, the mobile platform on which I run the Story Power Marketing app.  He said a marketer is “a person that creates such a strong…

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How to Be a Better Listener So You Can Craft More Powerful Stories

By Tom Ruwitch

The other day I was in a Zoom meeting with a group of prospects when…  …I realized I had zoned out — completely.  I don’t know for how long I had not been listening.  I just knew I was staring at the squirrel in the tree outside my office window.  Yep, my gray matter had…

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Understand This and Your Marketing Will Be Better

By Tom Ruwitch

I read something cool this morning. It comes from a book called Breakthrough Advertising, by Eugene Schwartz. He was one of the great direct response copywriters of the twentieth century. Breakthrough Advertising is a Bible for those who want to write copy that works. At the beginning of Chapter Seven, Schwartz writes… “…Advertising is the literature of…

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This Magic Phrase Will Help You Attract More Leads

By Tom Ruwitch

I was planning to send a different message this morning… …until I read an email from one of my favorite marketing experts Dave Dee (check out his stuff here).  He offered a tip that is so good I had to postpone the other email so I could share the idea with you now. Here’s the tip: …

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