Recommended Resources
Of all the wacky, unusual holidays out there, this might be the wackiest: Today, October 30, is Create a Great Funeral Day right here in the good ol’ USA. Really. It is. Now, you may be thinking, “Why is there a holiday for this!?” Or maybe you think, “Planning a great funeral is NOT on my agenda…
Recommended Reading š¢RIP to the Old PR Master by Ben Settle Legendary PR master Paul Hartunian died earlier this month. Never heard of him? Well, he’s the guy who sold the Brooklyn Bridge — one piece at a time — and it was NOT a scam. (I’ll share that story later this week in another…
My friend Ted Prodromou sent a fantastic email to his list on Wednesday, and I’ve swiped it for you. Ted and I hosted the legendary copywriter David Garfinkel on Tuesday to discuss his book “The Persuasion Story Code” with members of the Mastermind Book Club. It was an incredible discussion — valuable for anyone who…
Quick reminder: Jason Osbornās live LinkedIn training starts today (10/23, 2:30 p.m. ET) If you havenāt registered yet,Ā click here and save a seat. I heard yesterday from someone who got my invitation to this training and said, “LinkedIn is just a big job board; it’s not a place to market your business and find leads.”…
Six words that make me cringe: “I came across your profile and…” The first time or three I received messages like this on LinkedIn, I felt honored. (“Gosh, he was ‘impressed’ by my profile!’) But that grew old — quickly. And I saw the messages for what they were: Impersonal, spammy cold pitches. There’s a…
Want to know why I highly recommend Jason Osborn’sĀ liveLinkedIn training? Because he’ll show you how to use LinkedIn to land more clients — without spinning your wheels or being a pitchy pest. (Details below). Most people treat LinkedIn like Facebook or Instagram and wonder why nothing happens. (The wheel spinners). Or they act like this…
Recommended Training š Free LinkedIn Training On Thursday, Jason Osborn will host a free training session — for my online family — where he’ll reveal how to attract high-quality leads on LinkedIn the authentic way. No paid ads. No spammy tactics. Just proven strategies that work. Details and registration here. Recommended Bootcamp Starts Today š§…
In Chapter 1 of his bookĀ The Persuasion Story Code,Ā David Garfinkel says: A friendly warning: You may have heard of a widely held theory that the only kind of story which works for persuasion in business is what is known as ‘the hero’s journey.’ While this complex, long-form narrative can work in persuasion, it rarely does.…
Recommended Bootcamp š§Ā The Breakthrough Advertising Bootcamp I’ve studied a lot of great copywriters and none has made a greater impact on me than Eugene Schwartz. His book “Breakthrough Advertising” changed how I think about marketing and sales, helped me conquer writer’s block, and inspired me to create the marketing frameworks I teach today. You can…
A pitchy pest named Hannah messaged me on LinkedIn a few days ago and said: “Hey Tom, I saw the glowing recommendation from Lesley saying you help businesses grow through storytelling – I am impressed.” Then she went on to pitch me her “DM scripts” so I could send messages just like the one she…