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AI-inspired billboard

AI did not Create this Brilliant AI-inspired Billboard…

By Tom Ruwitch

Last week, I visited an online forum where some copywriters were debating the good and bad of AI.  A couple of doomsdayers announced they were quitting copywriting to become plumbers or electricians.  Maybe they should move to Antwerp where they can work on this building: Brilliant… …and ironic.  I’d bet a gazillion dollars AI didn’t…

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bootcamp

A Crazy Good Offer From Brian Kurtz

By Tom Ruwitch

Soon after sending yesterday’s email, I interviewed the great Brian Kurtz for my podcast the Story Power Marketing Show.  Ordinarily, days or weeks pass between the interview date and the episode go-live date.  But I launched this episode right away because I wanted to get the word out about Brian’s upcoming Overdeliver Bootcamp which launches on June 20.  I…

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How the Marketing Legend Became my Devoted Student

How the Marketing Legend Became my “Devoted Student”

By Tom Ruwitch

A few weeks back, marketing legend Brian Kurtz joined my list, fell in love with my emails, and then shouted so from the rooftops.  First the backstory… For 34 years, Brian worked  for the publisher Boardroom, Inc. (now Bottom Line, Inc.) where he handled all marketing activities – including direct mail, direct response television, e-mail,…

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virginia muzquiz

RecomMONDAYtions ~ 2023.06.05

By Tom Ruwitch

RecomMONDAYtions Episode #2 In case you missed last week… This is RecomMONDAYtions, a weekly serving of sites to visit, podcasts to hear, videos to watch, resources to try, and more — delivered every MONDAY morning. Enjoy… Events  Build a Network That Works(Monday, June 5 — 3:00 PM ET)Last chance to attend this masterclass with Virginia Muzquiz…

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Invitation to Free Training…

By Tom Ruwitch

Happy Friday! If you’re free next Thursday, please join me for a live training called… How to Transform Your Emails from Prospect-Repelling to Client-Attracting It’s a new training I unveiled at a private event yesterday. The response was so good I’ve decided to share it with my loyal subscribers.  The details:  What:  Email can generate…

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Introducing: RecomMONDAYtions

By Tom Ruwitch

Welcome to the first issue of RecomMONDAYtions Starting right here, right now, I will serve you a fresh-from-the-oven selection of recommendations — sites to visit, podcasts to hear, videos to watch, resources to try, and more — every MONDAY morning.  RecomMONDAYtions will be similar to the Monday Mash-Up — which I’m retiring after 10+ years…

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Monday Mash-Up ~ 2023.05.22

By Tom Ruwitch

Recommended EventWriting an AI-Powered Book?  My friend Michael DeLon (“The Paperback Expert”) will host a live webinar tomorrow:  “Can ChatGPT Help You Write Your Book? Beyond the Hype: AI’s Potential and Pitfalls” Here’s what he said about it in an email last week:  “This will not be a webinar about how AI is ‘the greatest…

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He Might Have Gotten Away with it, if Only…

By Tom Ruwitch

Here’s a funny story for a Friday morning… Last weekend, police in Springfield, Colorado pulled over a drunk guy for driving 52 mph in a 30 mph zone.  As an officer walked toward his car, the driver switched places with his passenger… …which might have worked… …if the officer hadn’t seen the whole thing … …and…

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GET THE PROFIT PACK

Same Point, Different story (Bye-bye Writer’s Block)

By Tom Ruwitch

I sent you an email yesterday about Brian Wilson and his perfection problem.  The big takeaway: It’s better to be prolific than perfect. That’s an idea I’ve shared before. I once wrote an email about Leonardo DaVinci who, like Brian Wilson, got stuck chasing perfection.  Same point, different story.  I tell that DaVinci story in The…

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Monday Mash-Up ~ 2023.05.15

By Tom Ruwitch

Last ChanceThe Authentic Marketing Summit Still time to register for the Authentic Marketing Summit… …An entire event devoted to marketing and selling authentically without pitching and prodding. It’s happening today, and it’s free to register and attend. Registration ends when the program begins at 11 a.m. ET, 10 a.m. CT.  I’ll be one of the…

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