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RecomMONDAYtions ~ 2025.09.08

By Tom Ruwitch

Recommended Reading 📝 The Hustle Loop I used to believe that hustle (+ more hustle) was the recipe for business success. I eventually learned better. In this short post, Seth Godin shares a viewpoint I wish I learned sooner. He warns that hustle pushes people to cut corners, create discomfort, and race to the bottom. The…

The Chamber Pot Strategy for Biz Growth

By Tom Ruwitch

James told me he’s about to scrap his podcast. “No one is listening,” he said. “I’m not getting any calls or clients from this.” I replied with a story about “The Groom of the Stool.” In olden days, kings had fancy toilets called “stools” where they took care of business. Picture a throne-like chair, with…

How to Churn Out Stories Like Paul Harvey

By Tom Ruwitch

It’s Paul Harvey’s birthday (September 4). Never heard of him? Never heard him? Well, now’s your chance. Paul Harvey (1918–2009) was a legendary radio broadcaster who, at his peak, reached 24 million listeners per week. Here’s a classic Harvey clip about… …well… …you’ll just have to listen to the end to find out… Harvey delivered thousands of…

RecomMONDAYtions ~ 2025.09.01

By Tom Ruwitch

Recommended Podcast Episode 🎥 Magnetic Marketing: Jay Abraham and Dan Kennedy This is a crash course in how to grow your business. A rare conversation between Dan Kennedy and Jay Abraham — two giants of direct response marketing. They swap stories and strategies on positioning, preeminence, joint ventures, and how to become your clients’ most trusted…

Don’t Curse the Boulder — Leverage It

By Tom Ruwitch

When I began reading Ryan Holiday’s “The Obstacle is the Way,” I thought: “The Obstacle is the Way!!?!?!” What the heck does that mean!? On page 14 Holiday answers. He tells an ancient Zen story about a king who noticed his people had grown soft and entitled. He wanted to teach them a lesson. So he…

How a Roman Emperor Prevented a Road-rage Disaster

By Tom Ruwitch

This happened on Sunday… I was driving southbound on Kingshighway Blvd. in St. Louis, heading to the Festival of Nations in Tower Grove Park when — out of nowhere — a 1980s-vintage Toyota Tercel zoomed from behind and nearly rear-ended me. The driver was in a hurry. She zigged to the left. Then she zagged…

RecomMONDAYtions ~ 2025.08.25

By Tom Ruwitch

Recommended Podcast 🎥 Why Soft Skills Aren’t Soft I love this video from Trust Insights. It’s a smart, honest look at why communication, critical thinking, and emotional intelligence aren’t just nice-to-haves. They’re the real power skills in today’s workplace. Plus, there’s a fascinating dive into how AI bias can undervalue human-centric work. Worth watching if you…

Tomorrow: The Formula to Turn Content Into a Client-getting Love Potion

By Tom Ruwitch

Ripped from the pages of science journals:Shocking proof that a good story, well-told can be more powerful than the most potent love potion. Here’s the story… In 2009, neuroscientist Paul Zak conducted a study where he presented one of two short videos to volunteers. One video was a snoozer. No story. No emotional arc. The…

The Weirdest Stress-relief Craze Ever?

By Tom Ruwitch

Ripped from the headlines in China: Pacifiers for pressure-cooked professionals. 😮 🍼 It’s true. Plus-sized pacifiers are all the rage in China. Over-stressed adults dish out up to $70 for a binky to relieve burnout. Some stores sell more than 2,000 a month. Count me out. I know. Too much stress sucks. But I ain’t sucking…

You’re Invited…

By Tom Ruwitch

Short and sweet today. Just the facts, Jack. I’m hosting a training on Saturday. It’s called “Turn Content Into Clients: The Proven “PLAN” to Get More and Better Leads, Inspire Prospects to Hire You, and 3X Profits — Without Ever Feeling Stuck” When: Saturday, August 23, 11 a.m. ET (8 a.m. PT) Where: Live Online Who: For business leaders…