Monday Mash-Up
Recommended ViewingPreferences and Beliefs Are Often Assembled Two questions that get at the same idea — but are actually very different: What age do you expect to live to? What age do you expect to die by? Researchers gathered a random group of subjects and asked half of them the “live to…” question and half…
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Recommended ViewingPerspective is Everything Rory Sutherland is Vice Chairman at the giant ad agency Ogilvy UK. In this 2011 TED talk, he says several profound and powerful things, including: “Things are not what they are; they are what we think they are.” and “The circumstances of our lives may actually matter less to our happiness…
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Recommended ViewingThis Video Will Help You Turn Content From Boring to Brilliant Mary K. Sloane and I had a great conversation last week on her Inspirational Influencer News show. If you want to know how to harness the power of storytelling to captivate prospects and inspire them to hire you… …this is a great crash place to…
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Recommended ViewingSpeaking with Confidence and Selling with Authority My friend Jane M. Powers is a public speaking master who knows how to sell from stage. I learn valuable business-building strategies and tactics every time I hear her speak and talk to her. Here’s a great interview she did with SalesPOP! — a digital magazine that…
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Recommended Viewing4 (Stoic) Secrets To The Good Life Here’s another great video from Ryan Holiday, author of “The Daily Stoic” and several other great books. Here’s the video description from Ryan’s YouTube channel: Virtue is one of those words that contains multitudes. If you think about it, being virtuous is not doing one thing all the time, or…
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Recommended ViewingSam’s Philosophy for a Happy Life Thanks to Tim Ferriss for introducing me to this extraordinary TED talk video, featuring Sam Berns. Sam delivered this talk in December 2013, about one month before he passed away. He was 17. When he was 2, he was diagnosed with Progeria, a rare, rapid aging disease. In…
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Recommended ReadingThe Power of Authentic, Human-to-Human Contact I love this blog post from the great Mike Weinberg. Mike trains sales managers and sales people and is the author of three great books — including one of my favorites, New Sales Simplified. In this post, Mike discusses the power of HUMAN prospecting — and why it’s more effective than the…
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Recommended ListeningSmashing the Plateau I’ve began listening to David Shriner-Cahn’s podcast, Smashing the Plateau, since soon after I met him earlier this year. I think David and his podcast are great! I was honored to be his guest recently, and the episode dropped this morning. We discussed: Why I started Story Power Marketing Why I decided to focus on…
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Recommended Listening/ReadingHow to Make B2B Content Less Boring “People want to do business with people, and also people that they trust. Those people have the same motivations and desires and emotions and challenges, just like the rest of us.” So says content marketing expert Julie Revelant during a recent episode of the Marketing Smarts podcast. This episode…
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Recommended ReadingHow to Stay Relevant — The Beatles and George Carlin Way In past Monday Mash-Ups, I’ve recommended the documentaries “George Carlin’s American Dream” (HBO) and “The Beatles: Get Back” (Apple TV). Here’s a great article by Brian Kurtz that is loaded with lessons about how the best creators evolve to stay relevant (and then some). And…
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