Monday Mash-Up

Recommended Listening/ReadingHow to Make B2B Content Less Boring “People want to do business with people, and also people that they trust. Those people have the same motivations and desires and emotions and challenges, just like the rest of us.” So says content marketing expert Julie Revelant during a recent episode of the Marketing Smarts podcast.  This episode…

Recommended ReadingHow to Stay Relevant — The Beatles and George Carlin Way In past Monday Mash-Ups, I’ve recommended the documentaries “George Carlin’s American Dream” (HBO) and “The Beatles: Get Back” (Apple TV). Here’s a great article by Brian Kurtz that is loaded with lessons about how the best creators evolve to stay relevant (and then some).  And…

Recommended ListeningRichard Koch on the Tim Ferriss Show Richard Koch is an entrepreneur, investor, former strategy consultant, and author of several books on business and ideas, including four on how to apply the 80/20 principle in all walks of life. In September 2020, Koch was a guest on Tim Ferriss’ podcast. This conversation is a beauty…

Recommended ReadingWhy ‘Know Your Why’ Isn’t Great Content Marketing Advice I say this often: Storytelling for business is not about fashioning your origin story. It’s about discovering your prospects’ stories. That’s why I love this article by Robert Rose. So many marketers “start with why,” thanks to Simon Sinek who touted the idea in his TED talk…

Memorial Day ViewingHonoring Soldiers on Both Sides of the Battlefield Memorial Day. Every year around this time, I re-watch Flags of Our Fathers and Letters from Iwo Jima — a pair of films directed by Clint Eastwood and released in 2006. Both tell the story of the Battle of Iwo Jima — “Flags…” from the perspective of the Americans and…

Recommended ReadingSeth Godin on Quality vs. Quantity Here’s another short blog post from Seth Godin that packs a big punch. Here’s a bit from the post… “The media and our culture push us to build something for everyone, to sand off the edges and to invest in infrastructure toward scale. But it turns out that quality, magic…

Recommended ReadingCreative Thinking – What’s Holding You Back? Brian Clark was serving up great, creative content before “content marketing” was a thing. He created Copyblogger, one of my favorite sites for marketing tips. Here’s a post by Brian from last year that I especially like.  I say this often: Every one can deliver content that…

Free WorkshopMonday Morning Live Event Starting Soon Here’s a good way to start the week: Discover… How to Build Emotional Bondswith Prospects So They’llChoose to Buy from You That’s the title of the one-hour workshop I’m hosting today… …and it starts soon — 10:30 a.m. CDT, 8:30 a.m. PDT. You may still have time to…

Les “The Time Lord” Watson + How to Outsource to a Virtual Assistant + Dan Ariely re: Irrational Humans and Pricing Strategy + The Marketoonist re: Loyalty Programs + DaVinci re: the “Urgency of Doing”