Journey to the Past

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Human Beings Shop For Status

By Tom Ruwitch

In 1774, King Frederick II of Prussia was ruling over a land ravaged by famine. He urged farmers to plant potatoes to end the famine. But back then, potatoes were considered livestock feed in Eastern Europe, not suitable for human consumption. So farmers defied the king and didn’t plant them… …until King Frederick changed marketing…

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Beatles White Album

By Tom Ruwitch

In July 1968, a young sound engineer named Geoff Emerick grew annoyed with his employers and quit his job. Geoff’s employers muddled through without him. And fifty years ago this month, they released a double-album… …with a plain white cover… …entitled, simply, “The Beatles.” So, yeah this really happened… A 22-year-old sound engineer is hanging…

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Great First Date, Didn’t Call

By Tom Ruwitch

When I was younger (and lonelier), I wrote a song called “Unrequited Love.” I wrote it a few weeks after a blind date. I thought the date went well. I called her — several times. Left messages suggesting a second date. No reply. No more dates. Sad story. I’m thinking of writing a similar song…

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How We Were “Liberated” from Formal Work Clothes

By Tom Ruwitch

I was cleaning out some old files and found the “Dress Code Policy” for one of my early jobs. Coat and tie required. No jeans. Closed-top shoes. No sneakers. Etc. Etc. Etc. Blah blah blah. That was 1998. Times have changed. I remember the first time I worked at a place with “Casual Fridays.” It…

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The #1 Reason Albert Pujols and Your Customers Break Up With You

By Tom Ruwitch

Baseball great Albert Pujols got his 3,000th hit earlier this month.  I’ve rooted all my life for the St. Louis Cardinals. So it broke my heart when Pujols broke up with the Cardinals in 2012 to join the Anaheim Angels. The heartache reminded me of my ninth-grade girlfriend, Susie Wallace. Susie and I had just…

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Left-Handed Whopper

By Tom Ruwitch

On April Fool’s Day 1998, Burger King ran a full-page advertisement in USA Today to introduce the new “Left-Handed Whopper” The ad proclaimed: “Finally, after years of neglect, left-handed eaters will no longer need to conform to traditional right-handed eating methods when enjoying America’s favorite burger.” Highlights: “Whopper rotated a full 180-degrees to ensure better grip on bun…”  “Rearranged orientation of…

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Leonardo’s Perfection Problem

By Tom Ruwitch

In Monday’s email, I recommended the new biography Leonardo DaVinci (by Walter Isaacson). Great read. Lots of interesting stories. Many business lessons.  Here’s one:  In 1480, monks hired Leo to create a painting of the Adoration of the Magi. Leo started the project, but he stopped before finishing. Leo imagined the perfect painting, but he couldn’t achieve that perfection.…

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