Journey to the Past

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The #1 Reason Albert Pujols and Your Customers Break Up With You

By Tom Ruwitch

Baseball great Albert Pujols got his 3,000th hit earlier this month.Ā  I’ve rooted all my life for the St. Louis Cardinals. So it broke my heart when Pujols broke up with the Cardinals in 2012 to join the Anaheim Angels. The heartache reminded me of my ninth-grade girlfriend, Susie Wallace. Susie and I had just…

Left-Handed Whopper

By Tom Ruwitch

On April Fool’s Day 1998, Burger King ran a full-page advertisement in USA Today to introduce the new ā€œLeft-Handed Whopperā€ The ad proclaimed: ā€œFinally, after years of neglect, left-handed eaters will no longer need to conform to traditional right-handed eating methods when enjoying America’s favorite burger.ā€ Highlights: ā€œWhopper rotated a full 180-degrees to ensure better grip on bunā€¦ā€  ā€œRearranged orientation of…

Leonardo’s Perfection Problem

By Tom Ruwitch

In Monday’s email, I recommended the new biography Leonardo DaVinci (by Walter Isaacson). Great read. Lots of interesting stories. Many business lessons.  Here’s one:  In 1480, monks hired Leo to create a painting of the Adoration of the Magi. Leo started the project, but he stopped before finishing. Leo imagined the perfect painting, but he couldn’t achieve that perfection.…