Journey to the Past
Back in April, I made a Spotify playlist for my 23-year-old daughter, Maddie. She lived on High Street in Denver. I named the playlist āShelter in Place on High Street – Volume 1.ā In the letter I sent with the playlist, I wrote, ā…sharing music is sharing love. Itās about connecting.ā I imagined she and…
I was browsing through some of my favorite old marketing training discs the other day and came across one by Dave Deeā¦ …whom I still listen to today. Back in 2007 Dave offered some unconventional advice about how to write better emails: Watch Regis Philbin on television, Dave advised. I donāt recall what I thought about…
A few years ago, I regularly posted āGratitude Snippetsā on Facebook. They were short posts. Expressions of appreciation for people and thingsā¦ …a beautiful dayā¦ …a restaurant server who went the extra mileā¦ …a mail carrier who braved snow and rain to make the deliveryā¦ …a song that brightened my mood… …a colleague who offered…
Hereās a parable about parablesā¦ ā¦with a lesson that can help you attract attention for your marketing messages and inspire people to act. In the Bibleās Gospel of Luke, someone asks Jesus, ā…who is my neighbor?ā Jesus answers with the story of a ācertain manā who was traveling from Jerusalem to Jericho and āfell among…
Itās raining here in St. Louis, MO, USAā¦ …which reminds me of the time my twin kiddos summoned a drought-ending thunderstorm with a rain dance. We were at my inlawās farm in central Missouri. It was bone dry for weeks. But (finally!), we adults could smell and feel the rain coming. As the wind picked…
Last week, I had one of those days when nothing went right. It made me grumpy. And as I grumped around, I focused more on feeling sorry for myself and less on staying focused and productive. That made it worse. I got past it, but it made me think about how easy it is to…
I was cleaning out a closet the other day and found an old biology textbook. As I paged through it, I was struck (stunned, saddened) by how little I remembered. Then I got to the chapter about animal biologyā¦ …and my memory clicked: āKids prefer cheese over fried green spinach.ā Thatās the little story I…
A cautionary tale: Earlier this week, I was helping a client move a website. He registered his domain with GoDaddy, and I spoke to their customer support before moving the site. Everything GoDaddy told me was wrong, and when we moved the site it came crashing down. I launched a chat with GoDaddy support and…
Legend has it that Ernest Hemingway won a bar bet by writing a story that contained just six words. Hereās the story: āFor sale: baby shoes, never worn.ā That tiny story reveals a giant truth for marketers: Great stories donāt have to be long stories. In fact, one of the greatest marketing stories I know…
When I was a kid, I remember my relatives talking about some Great Aunt Iād never met. They called her an āOld Maid.ā I had no idea what they were talking about, but I could tell they considered it an insult. Years later, I learned the meaning: A woman who has — gasp! — never…