Journey to the Past

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Native American Warriors Reveal Ancient Marketing Secret

By Tom Ruwitch

I recently heard this wild story about Native American warriors. Two tribes face off on the battlefield — maybe the Sioux on one side, the Crow on the other. They shout taunts at each other. Then a brave young warrior from one side gallops forward on his pinto, charging at the enemy… …not to kill…

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The Story Behind One of the Greatest Ads Ever

By Tom Ruwitch

In 1925, John Caples was a rookie copywriter working on an ad for home-study piano courses. He drafted several headlines that he shared with his boss. Here are a few: “Can you play the piano? Neither could I three months ago?” “They laughed when I sat down at the piano. But when I started to…

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How a Nine-Word Story Sold Millions

By Tom Ruwitch

One of the great business stories of all time is also one of the shortest. Just nine words. Here it is: You can pay me now… …or pay me later. If you watched television in the 70s, you couldn’t miss those ads for Fram oil filters. The broken car. The expensive repair. The mechanic saying…

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How the U.S. Grant Playbook Can Help Your Business

By Tom Ruwitch

Here’s a TV recommendation: Watch “Grant,” the new three-part documentary on the History Channel (here’s the trailer).  Ulysses S. Grant was a complicated man. Some historians have painted him as a drunk, a villain, a reckless general who got lucky, a corrupt politician. This documentary rewrites that history. It exposes some of the warts. But generally,…

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It’s About Building a Community

By Tom Ruwitch

Yesterday was the 10th anniversary of Michael Jackson’s death. So the TV talking heads spent a bunch of airtime debating whether it’s OK to enjoy the King of Pop’s music. The debate goes like this… On one side are those who cite allegations that Jackson molested children. You can’t separate the art from the artist,…

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Human Beings Shop For Status

By Tom Ruwitch

In 1774, King Frederick II of Prussia was ruling over a land ravaged by famine. He urged farmers to plant potatoes to end the famine. But back then, potatoes were considered livestock feed in Eastern Europe, not suitable for human consumption. So farmers defied the king and didn’t plant them… …until King Frederick changed marketing…

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Beatles White Album

By Tom Ruwitch

In July 1968, a young sound engineer named Geoff Emerick grew annoyed with his employers and quit his job. Geoff’s employers muddled through without him. And fifty years ago this month, they released a double-album… …with a plain white cover… …entitled, simply, “The Beatles.” So, yeah this really happened… A 22-year-old sound engineer is hanging…

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Great First Date, Didn’t Call

By Tom Ruwitch

When I was younger (and lonelier), I wrote a song called “Unrequited Love.” I wrote it a few weeks after a blind date. I thought the date went well. I called her — several times. Left messages suggesting a second date. No reply. No more dates. Sad story. I’m thinking of writing a similar song…

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How We Were “Liberated” from Formal Work Clothes

By Tom Ruwitch

I was cleaning out some old files and found the “Dress Code Policy” for one of my early jobs. Coat and tie required. No jeans. Closed-top shoes. No sneakers. Etc. Etc. Etc. Blah blah blah. That was 1998. Times have changed. I remember the first time I worked at a place with “Casual Fridays.” It…

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The #1 Reason Albert Pujols and Your Customers Break Up With You

By Tom Ruwitch

Baseball great Albert Pujols got his 3,000th hit earlier this month.  I’ve rooted all my life for the St. Louis Cardinals. So it broke my heart when Pujols broke up with the Cardinals in 2012 to join the Anaheim Angels. The heartache reminded me of my ninth-grade girlfriend, Susie Wallace. Susie and I had just…

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