Good Examples
I’ve been thinking a bunch about how happy doctors diagnose better (see yesterday’s email)… …and how, as Shawn Achor, wrote… “Even the smallest shots of positivity can give someone a serious competitive edge.” Makes me wonder about my emails. Each weekday I serve you some marketing nourishment — seasoned with personality and sweet humor. I add…
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Once upon a time, when I was an inexperienced email marketer, I would fret every opt-out. “They don’t want to receive my emails!? Oh nooooooo!!!!” I’d think. (The horror ) I got over that a long time ago. Now when someone leaves my list, I think… “…My list just got better.” Smaller? Yes. But better, too. …
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It’s National Cocktail Day! Rather than have a two-martini breakfast, I spent the morning researching what cocktail marketers have been stirring up. And I came across this: Heartthrob-actor-turned-entrepreneur Ryan Reynolds revealing “The Process” to make Aviation Gin. Reynolds is not a paid spokesman. He co-owns the company. He’s a brilliant marketer. And he knows… Brilliant…
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A peek behind the curtain… …as internet marketing legend Jeff Walker prepares to launch a new workshop: Jeff is the guy who created The Product Launch Formula — a program that redefined how businesses market new products or services online. So when Jeff launches, I listen. Last week, he released a 6-minute video describing his preparation for the workshop…
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Before the pandemic, I attended a workshop called The Hidden Jazz of Teams. It revealed how artistic pursuits, such as playing and composing jazz, reflect and instruct business pursuits, such as team-building and creating. Dan Rubright — a jazz guitarist, composer, and teacher — ran the workshop with his partner Leslie Peters. I loved that workshop…
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Marketing master Dave Dee sent his list a great email yesterday. With his permission, I share it now… I have a simple question for you. Is your business a force for good in the world? I don’t mean that metaphysically. Instead, do you genuinely help people solve problems and help them get the outcomes they…
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I have a stack of newsletters Dan Kennedy wrote in 2001 – when the economy was “bad” and most business owners were in retreat. In the August 2001 issue, Dan told a story about a business owner who refused to invest in his “Magnetic Marketing” program. The business owner said, “If I did (purchase it),…
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My fat fingers flubbed my email delivery this weekend. I drafted my Monday Mash-Up on Sunday and meant to schedule it for delivery on Monday morning. But when I clicked through the wizard to schedule delivery, I accidentally clicked “send now…” …and away my “Monday…” email went… …on Sunday morning. (D’oh!) Conventional wisdom says Sunday is a…
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Marketing legend Joe Polish has more money than Thurston Howell III, and he carries some of that dough in – get this – his Hello Kitty wallet. Yeah, I said, “Hello Kitty,” as in this cat… He got the wallet from his pal Dean Jackson who also carries Kitty in his pocket. On page 144…
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I’m reading Joe Polish’s new book, What’s In It For Them?, and it’s going slowly. Not because I dislike the book. (I it) It’s going slowly because Joe drops truth bombs on every page. I pause to ponder, backtrack to reread, and highlight to note the best nuggets. Here’s one from page 104: To have people consider you…
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