Good Examples
Blow the horn and tap the tambourine… It’s National Tell a Story Day! So buckle up, Buttercup. It’s story time. (This is one of my favorites) About a quarter-century ago, when my twins were toddlers, we were spending the weekend at our country place in the Ozark foothills in south-central Missouri. The ground was thirsty.…
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A few months ago, I updated myĀ LinkedIn profileĀ with new job titles.Ā One of those titles: “Writer’s Block Remover” Back in the early 2000s — before I had a LinkedIn profile — a hotelier named Chip Conley did something similar with his employees. He’d tell them: āForget about your current job title. What would our customers…
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Yesterday, I attended a mastermind session with Michael DeLon (PaperBackExpert) and his brilliant right-hand-man Caleb DeLon. The discussion turned to inbox management — how to handle all those emails you receive every day. Caleb described how he set up automations (he’s great at that) to organize incoming emails. For example, when he gets emails from…
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Ben Settle is one of the people who inspired me to send daily(ish) emails to you and the rest of my online family. And last week, I heard Ben share his wisdom for 2+ hours with Brian Kurtzās Titans Xcelerator mastermind group. I filled my notebook with 10 pages of notes, and Iām still sorting…
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I’ve been thinking a bunch about how happy doctors diagnose better (see yesterday’sĀ email)… …and how, as Shawn Achor, wrote… āEven the smallest shots of positivity can give someone a serious competitive edge.” Makes me wonder about my emails. Each weekday I serve you some marketing nourishment — seasoned with personality and sweet humor. I add…
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Once upon a time, when I was an inexperienced email marketer, I would fret every opt-out. “They don’t want to receive my emails!? Oh nooooooo!!!!” I’d think. (The horror ) I got over that a long time ago. Now when someone leaves my list, I think… “…My list just got better.” Smaller? Yes. But better, too. …
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It’s National Cocktail Day! Rather than have a two-martini breakfast, I spent the morning researching what cocktail marketers have been stirring up. And I came across this: Heartthrob-actor-turned-entrepreneur Ryan Reynolds revealing “The Process” to make Aviation Gin. Reynolds is not a paid spokesman. He co-owns the company. He’s a brilliant marketer. And he knows… Brilliant…
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A peek behind the curtain… …as internet marketing legend Jeff Walker prepares to launch a new workshop: Jeff is the guy who created The Product Launch Formula — a program that redefined how businesses market new products or services online. So when Jeff launches, I listen. Last week, he released aĀ 6-minute videoĀ describing his preparation for the workshop…
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Before the pandemic, I attended a workshop called The Hidden Jazz of Teams. It revealed how artistic pursuits, such as playing and composing jazz, reflect and instruct business pursuits, such as team-building and creating. Dan Rubright — a jazz guitarist, composer, and teacher — ran the workshop with his partner Leslie Peters. I loved that workshop…
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Marketing master Dave Dee sent his list a great email yesterday. With his permission, I share it now… I have a simple question for you. Is your business a force for good in the world? I don’t mean that metaphysically. Instead, do you genuinely help people solve problems and help them get the outcomes they…
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