Good Examples
Notice anything different? A quick story to help you solve the riddle… Last night, I was going through my inbox when I came across an email from a talented coach named Kim. I wanted to read Kim’s email but I didn’t… …because the font was too small. My aging eyes struggled to read it —…
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How can I build my email list? That was the question I got yesterday from a member of my Content Transformation Academy during our weekly group meeting. He has transformed his emails from boring to brilliant. Now he wants to share his content with a larger audience and reap the rewards. My answer: Just ask. …
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I touched a nerve yesterday. In my Monday Mash-Up yesterday, I shared an article that called “B.S.” on Simon Sinek’s “start with why.” I received lots of replies from subscribers who agreed. No one defended Sinek. Sinek’s big idea from his 2010 TED talk, “People don’t buy what you do; they buy why you do it.” That…
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Yesterday, while I was walking Moose around the block (actually, Moose was walking me) I heard this gem from marketing master Justin Blackman: “Want your writing to sound more natural? Make zero effort to sound smart. That’s it…Sentences are short, and my vocabulary is on par with a toddler. And no big words. I just…
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Quick question: Why did you open this email? Really, it’s not a trick question. Please shoot me a quick reply and let me know. You can do that now (the rest of this email can wait). … … … So…back to the question at hand… Why’d you open the email? It couldn’t have been the…
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I got a GREAT email last week from world-class marketer Dave Dee. Dave told about a conversation he had with a lawyer who thought creative, personalized marketing was below him. “I didn’t go to law school to be seen as a celebrity,” the lawyer told Dave. I hear the same from some coaches, consultants, and…
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Moose is jealous. For those of you just tuning in, Moose is my dog (Melissa claims him, too). He’s big and brown, with floppy ears, like a moose, and he’s usually the only dog around. But there’s a new dog in town. His name is Cooper, named after a place called Cooper’s Landing in Alaska…
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Three days after the Girl Scout cookies arrived, I couldn’t find them. I searched all over the kitchen. In the snack cabinet? Nope. The freezer? Not there. That tiny never-used space above the fridge that requires a step ladder to reach? Not there, either. As I stepped down from the ladder, I yelled for my…
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Here’s a content transformation story starring my client Richard Terry. Richard runs Accolade Kitchen and Bath in my hometown, St. Louis, MO, USA. Richard’s promise: Help clients take their outdated kitchens, bathrooms, and closets and transform them into Gourmet Playgrounds, Spa-Like Retreats, and Personal Sanctuaries. Promise kept for Melissa and me. Richard transformed our kitchen…
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A few days back, I was seeing double. Not in the metaphorical, mad-as-hell kind of way. No, I was literally seeing double. On Saturday, I began wearing glasses with progressive lenses. I’ve used reading glasses for the last few years. But I can’t wear those while driving or at a hockey game or watching…
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