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How I Broke my Monstrous Cookie Habit

By Tom Ruwitch

Three days after the Girl Scout cookies arrived, I couldn’t find them. I searched all over the kitchen.  In the snack cabinet? Nope. The freezer? Not there.  That tiny never-used space above the fridge that requires a step ladder to reach? Not there, either.  As I stepped down from the ladder, I yelled for my…

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How Richard Transformed an Email from Boring to Brilliant

By Tom Ruwitch

Here’s a content transformation story starring my client Richard Terry. Richard runs Accolade Kitchen and Bath in my hometown, St. Louis, MO, USA.  Richard’s promise: Help clients take their outdated kitchens, bathrooms, and closets and transform them into Gourmet Playgrounds, Spa-Like Retreats, and Personal Sanctuaries. Promise kept for Melissa and me. Richard transformed our kitchen…

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? Why I’m Focused on Habit-formation

By Tom Ruwitch

A few days back, I was seeing double.   Not in the metaphorical, mad-as-hell kind of way. No, I was literally seeing double.  On Saturday, I began wearing glasses with progressive lenses.  I’ve used reading glasses for the last few years. But I can’t wear those while driving or at a hockey game or watching…

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A Marketing Legend’s Wise Take on Storytelling

By Tom Ruwitch

I love it when the legends praise “story power.” It happened again yesterday. An email from Drayton Bird. He’s a living legend – among the most influential and successful marketers and copywriters alive.  And in his email he broke down a century old ad for a mail-order business course.  The ad tells “the story of…

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R-rated Lessons Enclosed. I Dare You to Read On.

By Tom Ruwitch

It’s not every day that someone triple-dog-dares you… …but that’s exactly what my friend Vance Morris did yesterday. I’ll get to that story in a moment. But first, a warning: When I turn this email into a movie, The Motion Picture Association of America will give it an R rating. So if you’re the G…

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Ben Franklin’s Wily Way to Turn Foes to Friends

By Tom Ruwitch

Want to turn an enemy into an ally? Here’s a story I got from chapter 18 of “Yes!” by Robert Cialdini – this month’s selection in the Mastermind Book Club (more on that below).  Back in colonial times, long before he graced the $100-bill, Benjamin Franklin was running for reelection as an officer for a literary and…

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The Great Peanut Fiasco and What it Reveals for Your Business

By Tom Ruwitch

All I wanted was a friggin’ bag of peanuts! Last night, at the NHL hockey game between (my beloved) St. Louis Blues and the Pittsburgh Penguins, I had a hankering for some salt and crunch. Peanuts in the shell. Some water to wash ‘em down.  It was between the first and second periods so the…

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How to Turn “Yawns” to “Yeses” When You Ask for Email Signups

By Tom Ruwitch

Want to know one of the best ways to inspire more qualified prospects to join your email list? Sell them on the idea of subscribing.  Seems kind of obvious, doesn’t it?  Yet so many business people undersell their emails.  They put a little form on their site with a headline “Join our email list” (or…

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This Book Proves the Power of Rapport-Building

By Tom Ruwitch

When I make a new connection on LinkedIn, I usually send a direct message ice-breaker to build rapport with the person. Often I’ll say, “Please tell me something about you that I wouldn’t know by reading your profile…” and then I share something about myself.  I got that idea from Ted Prodromou (America’s Leading LinkedIn…

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Image of gold medals

The Mindset You Need to Build a Gold-Medal Business

By Tom Ruwitch

Last night, I stayed up late to watch women’s Olympic hockey – the gold medal match between the USA and Canada. Canada won 3-2, powered by two goals from captain Marie-Philip Poulin.  This was Poulin’s fourth Olympic gold-medal game. She’s the only hockey player ever (woman or man) to score in four Olympic gold-medal games.…

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