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Farts in Space

By Tom Ruwitch

If you’ve been following the news from outer space, you know NASA spent $30 million and 10+ years building the world’s most sophisticated space toilet — only to have it break on day one of the Artemis mission. Turns out scientists spend a lot of time and money thinking about how to handle poo, pee,…

How Miles Davis Went From “Best Kept Secret” to Legend in His Field

By Tom Ruwitch

Here’s a story about how a little-known musician broke through and became a star — and how you can do it, too. A few nights ago, Melissa and I heard an all-star jazz band perform in honor of Miles Davis who was born 100 years ago — May 26, 1926. Miles grew up in East…

Studies Prove: Stories Sell

By Tom Ruwitch

In honor of World Storytelling Day, two quick stories about the profit-generating power of stories… STORY #1 Neuroscientist Paul Zak ran a simple experiment: he showed people a short, emotional story about a father and his young son with terminal cancer. Then he measured their blood. After watching the story, participants’ brains released oxytocin —…

This Artist Picked Email Over Instagram. Here’s Why…

By Tom Ruwitch

Halfway through her set last night at City Winery in St. Louis, singer-songwriter Emily Scott Robinson asked all of us in the crowd to pull out our phones and join her email list. She used to ask her fans to follow her on Facebook and Instagram. But the social platforms are making it harder and…

What Happens Behind Your Back at The World’s #1 Restaurant

By Tom Ruwitch

A story from the world’s top-ranked restaurant… Managers at Eleven Madison Park knew their guests hate to wait. Time stands still at restaurants, especially when you first sit down or after you finish eating. So managers devised a system to speed up water service. It works like this… The host seats the guests at their…

The Gold Standard for Dealing With “Pressure”

By Tom Ruwitch

Yesterday, I played hooky. Stepped away from work for a few hours to watch the women’s hockey game between the USA and Canada. The USA won the game and the gold medal 2-1 in overtime. For Canada’s 34-year-old captain, Marie-Philip Poulin, this may have been the end of an incredible Olympic journey. I was rooting…

How Predator and Prey Partnered and Prospered (A Business Fable)

By Tom Ruwitch

Weird and wacky news from the wild: Motion-activated game cameras have spotted ocelots (think “little leopards”) walking through the Peruvian rain forest with opossums. Here’s why that’s wacky: Ocelots are carnivores and LOVE opossums. Not in the, “I love you; let’s hang out” kind of way. But in the “Pass the salt and pepper. I…

How Atiba Persuaded Them to Pay $33 for a “Free” Book

By Tom Ruwitch

Here’s a story with priceless principles for authors — or any business leaders — who want more leads and clients… Yesterday, while discussing Atiba de Souza’s “The Delegation Trap” with The Mastermind Book Club, I announced you can find it on Amazon and even get a free version if you have Kindle Unlimited. Then Atiba…

Turn Customer Conversations Into Marketing Gold

By Tom Ruwitch

Who says the “Holiday Season” is over. Today is “Get to Know Your Customers Day.” And when it comes to business growth, this may be the most important holiday of all. Because the more you know, the more you sell. I have a holiday challenge AND a gift for you. The challenge: Reach out to…

How to Bridge the Chasm Between Desire and Doing

By Tom Ruwitch

It’s been less than one week since I began my video quest — 365(+) videos in 365 days — and launched my revampedĀ YouTube Channel. Already, the cold-callers are crawling out of the woodwork. Said one in a LinkedIn message: “Hello. Hope you are doing well. I visited your YouTube channel and noticed it’s not yet…