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What Happens Behind Your Back at The World’s #1 Restaurant

By Tom Ruwitch

A story from the world’s top-ranked restaurant… Managers at Eleven Madison Park knew their guests hate to wait. Time stands still at restaurants, especially when you first sit down or after you finish eating. So managers devised a system to speed up water service. It works like this… The host seats the guests at their…

The Gold Standard for Dealing With “Pressure”

By Tom Ruwitch

Yesterday, I played hooky. Stepped away from work for a few hours to watch the women’s hockey game between the USA and Canada. The USA won the game and the gold medal 2-1 in overtime. For Canada’s 34-year-old captain, Marie-Philip Poulin, this may have been the end of an incredible Olympic journey. I was rooting…

How Predator and Prey Partnered and Prospered (A Business Fable)

By Tom Ruwitch

Weird and wacky news from the wild: Motion-activated game cameras have spotted ocelots (think “little leopards”) walking through the Peruvian rain forest with opossums. Here’s why that’s wacky: Ocelots are carnivores and LOVE opossums. Not in the, “I love you; let’s hang out” kind of way. But in the “Pass the salt and pepper. I…

How Atiba Persuaded Them to Pay $33 for a “Free” Book

By Tom Ruwitch

Here’s a story with priceless principles for authors — or any business leaders — who want more leads and clients… Yesterday, while discussing Atiba de Souza’s “The Delegation Trap” with The Mastermind Book Club, I announced you can find it on Amazon and even get a free version if you have Kindle Unlimited. Then Atiba…

Turn Customer Conversations Into Marketing Gold

By Tom Ruwitch

Who says the “Holiday Season” is over. Today is “Get to Know Your Customers Day.” And when it comes to business growth, this may be the most important holiday of all. Because the more you know, the more you sell. I have a holiday challenge AND a gift for you. The challenge: Reach out to…

How to Bridge the Chasm Between Desire and Doing

By Tom Ruwitch

It’s been less than one week since I began my video quest — 365(+) videos in 365 days — and launched my revamped YouTube Channel. Already, the cold-callers are crawling out of the woodwork. Said one in a LinkedIn message: “Hello. Hope you are doing well. I visited your YouTube channel and noticed it’s not yet…

How to Build a Bigger Email List (Santa-Style) 🎅🏻

By Tom Ruwitch

You know that poem that begins “‘Twas the night before Christmas, when all through the house…?” Funny thing about that poem… Before it appeared in The Troy Sentinel newspaper on this day (Dec. 23) in 1823, no one talked about a flying sleigh, or magical reindeer, or Santa dropping down the chimney. All that stuff first appeared…

This Legendary Show was Supposed to Flop

By Tom Ruwitch

If you tuned into the Fox television network on this day (Dec. 17) in 1989 at 8:30 p.m. ET, here’s what you saw… Marge Simpson has to use the family’s gift money to get Bart’s tattoo removed.⁠To make up the difference, Homer takes a job as a department store Santa.But things get worse when Homer…

My Crowning Claim to Shame? You be The Judge…

By Tom Ruwitch

Ripped from the headlines in Nevada: In girls high school basketball action last week, The Del Sol High School Dragons squeaked by the Cheyenne High School Desert Pigs (yes, the “Desert Pigs”). The final score 104-1. Reminds me of the time I coached the 8th-grade boys basketball team at the secondary school where I taught…

The Time Ultra-conservatives and Hippies United

By Tom Ruwitch

Come and listen to my story ’bout a man named Jeff… …a poor marketer who found riches by uniting hardcore, ultra-conservatives and tree-hugging hippies. I know that seems impossible these days, but it happened not that long ago. Our story starts just after the turn of the millennium, in 2002, when the Internet was still…