Copywriting
The meeting went off the rails when I asked, āHow are you going to build your email list?ā The nonprofit executive director replied, āWeāre going to borrow lists from some other nonprofits we partner with.ā āI recommend against that,ā I said. āBut we do that all the time with direct (postal) mail,ā she said. I…
The last time I ate a Red Delicious apple, I thought, āHmmm. āRed Delicious?ā Thatās half-true. Red? Yes. Delicious? Not so muchā?ā Bad texture. Bland taste. All beauty. No substance. How can something so pretty and shiny be so terrible? I discovered the nasty secret in thisĀ great articleĀ in The Atlantic. Reds used to be delicious.…
Back in high school I had a basketball coach who didnāt win any spelling bees or grammar contests. Once, after we failed to run the play he called during practice, he stormed onto the court, screaming: āJeez, yous guys! Donāt you know the American language!?ā Smart-ass kids that we were, we used to mock Coach…
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