Tom Ruwitch

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Niagara Falls

By Tom Ruwitch

In 1911, Bobby Leach went over Niagara Falls in a barrel. On purpose. He broke a few bones and spent a few months in the hospital. But that was OK with him. He survivedā€¦ …and then he cashed in on his fame. He wasnā€™t the first person to survive that fall. A woman named Annie…

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Ear Doctor Normalizes Waiting

By Tom Ruwitch

I caught a radio ad recently for an ear doctor who encouraged listeners to get their hearing checked. She said most people will rush to the eye doctor if they have fuzzy vision. But when people notice their hearing get fuzzy, many will put off a checkup. Sometimes theyā€™ll wait for years. Donā€™t wait, she…

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Jacob and United Airlines

By Tom Ruwitch

I got a call last month from my son, Jacob, who declared, ā€œIā€™m never flying United Airlines again!ā€ Hereā€™s why he was so upsetā€¦ Jacob was at the Denver airport, at one of those self-serve check-in kiosks. It was crowded and hectic. There was a long line to get through security. He was frazzled. He…

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The #1 Reason Albert Pujols and Your Customers Break Up With You

By Tom Ruwitch

Baseball great Albert Pujols got his 3,000th hit earlier this month.Ā  Iā€™ve rooted all my life for the St. Louis Cardinals. So it broke my heart when Pujols broke up with the Cardinals in 2012 to join the Anaheim Angels. The heartache reminded me of my ninth-grade girlfriend, Susie Wallace. Susie and I had just…

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Job Seeker Nukes Urine

By Tom Ruwitch

WARNING: You may never microwave a convenience store burrito again after reading this kinda-gross, but kinda-funny(?) story!!! A job-seeker in Aurora, CO prepped for an interview and drug test by taking a cup of urine to a 7-11 near her prospective employerā€™s office. She popped the urine in the oven, set it to “High,” pressed start…

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Lots of Women’s Emails From Nordstrom’s

By Tom Ruwitch

This is a tale about how to annoy email subscribers and encourage them to opt-out. I signed up for Nordstrom Rackā€™s email list last year after I bought a couple of shirts from them. Menā€™s shirts (Iā€™m a man). Since then, Iā€™ve received almost-daily emails from Nordstromā€™s. Eighty percent of the emails peddle womenā€™s products.…

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Curb: Larry Passes on Lunch

By Tom Ruwitch

I watched a rerun ofĀ Curb Your EnthusiasmĀ yesterday in which Larry David gets into it with a guy who asks him to lunch. Larry and this guy are both from LA, but they run into each other in New York. The guy suggests that he and Larry grab lunch the next day. Larry refuses. ā€œSo let…

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Wisdom Teeth Dummy

By Tom Ruwitch

When I was a dumb kid, I feared my IQ would drop if I had my wisdom teeth pulled. I was over that by the time I was 19 and dating Kathy. She had her wisdom teeth pulled the summer we dated. She couldnā€™t stand the pain. I suggested she rinse with warm salt water.…

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Borrowing Email Lists Greitens Etc.

By Tom Ruwitch

The meeting went off the rails when I asked, ā€œHow are you going to build your email list?ā€ The nonprofit executive director replied, ā€œWeā€™re going to borrow lists from some other nonprofits we partner with.ā€ ā€œI recommend against that,ā€ I said. ā€œBut we do that all the time with direct (postal) mail,ā€ she said. I…

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Red Delicious Apple

By Tom Ruwitch

The last time I ate a Red Delicious apple, I thought, ā€œHmmm. ā€˜Red Delicious?ā€™ Thatā€™s half-true. Red? Yes. Delicious? Not so muchā€™?ā€ Bad texture. Bland taste. All beauty. No substance. How can something so pretty and shiny be so terrible? I discovered the nasty secret in thisĀ great articleĀ in The Atlantic. Reds used to be delicious.…

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